At a Glance
- Tasks: Design and run engaging lifecycle campaigns to boost customer retention.
- Company: Join a fast-growing fintech startup revolutionising banking for international users.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a mission-driven team making a real impact in financial services.
- Qualifications: Experience in lifecycle marketing, CRM, and a data-driven approach is essential.
- Other info: This role is based in London, requiring 5 days a week in-office.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (5 days/week in-office)
A fast-growing, VC-backed fintech startup is on a mission to reinvent banking for international users. With a growing customer base, the team is now focused on deepening engagement, improving retention and maximising customer lifetime value through smart, data-driven lifecycle marketing.
What You'll Do
- Design and run lifecycle campaigns across email, push and in-app messaging
- Optimise onboarding and activation flows
- Build personalised journeys across touchpoints
- Segment users and deliver targeted communications
- Reduce churn and drive retention through experimentation and data
- Collaborate with product to implement lifecycle tools
- Analyse key metrics like LTV, engagement and retention
What You'll Bring
- Strong experience in lifecycle marketing or CRM
- Hands-on with marketing tools, automation, and A/B testing
- Data-driven mindset with a focus on results
- Excellent messaging and communication skills
- Ability to thrive in fast-paced, startup environments
Why Join
- Help build a new category in financial services
- Work cross-functionally across marketing and product
- Be part of a mission-driven, low-ego, high-ownership team
Lifecycle Manager employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Manager
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing and CRM tools. Being able to discuss recent developments or successful campaigns during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 2
Prepare examples of how you've successfully designed and executed lifecycle campaigns in the past. Highlight specific metrics like engagement rates or customer retention improvements to showcase your impact.
✨Tip Number 3
Research the fintech industry and understand the unique challenges it faces, especially regarding customer engagement and retention. This will help you tailor your responses and show that you're genuinely interested in the company's mission.
✨Tip Number 4
Network with current or former employees of the company on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable during your interview.
We think you need these skills to ace Lifecycle Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in lifecycle marketing and CRM. Use specific examples of campaigns you've designed or optimised, and quantify your achievements where possible.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fintech and how your skills align with the company's mission. Mention your data-driven mindset and provide examples of how you've used data to drive results in previous roles.
Showcase Relevant Skills: Emphasise your hands-on experience with marketing tools and automation. Discuss any A/B testing you've conducted and the outcomes, as this is crucial for the role.
Prepare for Interviews: Be ready to discuss your approach to reducing churn and improving retention. Think of specific strategies you've implemented in the past and be prepared to analyse key metrics like LTV and engagement during the interview.
How to prepare for a job interview at Growth & Company
✨Showcase Your Lifecycle Marketing Experience
Be prepared to discuss your previous experience in lifecycle marketing or CRM. Highlight specific campaigns you've designed and run, focusing on the results achieved and how they contributed to customer engagement and retention.
✨Demonstrate Your Data-Driven Mindset
Since the role requires a strong focus on data, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any A/B testing you've conducted and the insights gained from those experiments.
✨Communicate Clearly and Effectively
Excellent messaging and communication skills are crucial for this position. Practice articulating your thoughts clearly and concisely, especially when explaining complex concepts related to lifecycle marketing and user segmentation.
✨Emphasise Your Adaptability in Fast-Paced Environments
The startup environment can be dynamic and challenging. Share experiences that demonstrate your ability to thrive under pressure, adapt quickly to changes, and collaborate effectively with cross-functional teams.