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- Tasks: Lead brand strategy and campaigns for a fast-growing wellness consumer brand.
- Company: Join an influential wellness brand making waves in the market.
- Benefits: Opportunity to shape brand identity and drive impactful initiatives.
- Other info: Be part of a passionate team and enjoy a collaborative culture.
- Why this job: Make your mark in a dynamic environment and elevate a beloved brand.
- Qualifications: Extensive experience in brand building and proven leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
About the job
Our client, a fast growing wellness consumer brand, is hiring a Head of Brand to lead on strategic initiatives and be the custodian of the brand position. This is a senior leadership role for someone who thrives in a strategic role, bringing brands to life and measuring the impact!
Key responsibilities
- Brand Strategy & Positioning: Execute a commercially effective brand strategy.
- Brand Guardianship: Be the brand leader! Own the brand strategy and positioning. Set and uphold brand guidelines, ensuring consistency and excellence across all channels, markets and partners.
- Campaigns, Communications & Media: Own the campaign strategy, messaging and platforms for integrated brand campaigns, collaborating with other teams to bring these to life.
- Product & Innovation Marketing: Ensure the brand strategy resonates across the product portfolio and innovation pipeline.
- Ambassadors and Influencers: Define and lead the ecosystem of brand voices, experts, ambassadors and influencers.
- Owned Channels & Community: Lead all organic brand channels, including social and community platforms. Build an engaged community that drives advocacy & retention.
- Consumer Insight & Planning: Know the target consumer and embed this across the organisation.
- Leadership & Collaboration: Be a key member of the marketing leadership team and work closely with others to ensure seamless delivery from strategy through to execution.
Who You Are
- Have extensive brand building experience in consumer goods businesses, Direct to Consumer, or Subscription.
- Proven leadership skills, able to manage teams and high-profile founder/personal brands.
- Be passionate and love what you do!
Why Join
A great opportunity to work in a highly influential and fast growing brand where you can add your mark and value.
Head of Brand employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your brand passion! When you get that interview, make sure to share your love for the brand and how you can elevate it. Bring examples of your past successes in brand strategy and positioning to the table.
✨Tip Number 3
Be ready to discuss campaigns! Prepare to talk about integrated brand campaigns you've led or been part of. Highlight how you collaborated with teams to bring ideas to life and measure their impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see that you genuinely love what you do and are excited about the opportunity to lead our brand strategy.
Tailor Your Experience: Make sure to highlight your extensive brand building experience in consumer goods or similar fields. We’re looking for someone who can bring brands to life, so share specific examples of how you've done this in the past!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and how it aligns with our needs. Remember, less is often more!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Growth & Company
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and current positioning. Understand their target audience and recent campaigns. This will not only show your genuine interest but also help you articulate how you can enhance their brand strategy.
✨Showcase Your Leadership Style
As a Head of Brand, leadership is key. Be prepared to discuss your previous experiences managing teams and driving brand initiatives. Use specific examples that highlight your ability to inspire and lead others, especially in high-pressure situations.
✨Prepare for Strategic Questions
Expect questions about brand strategy and positioning. Think about how you would approach creating a commercially effective brand strategy for this company. Have a few ideas ready to share, demonstrating your strategic thinking and creativity.
✨Engage with Consumer Insights
Since understanding the target consumer is crucial, be ready to discuss how you've used consumer insights in past roles. Bring examples of how you've embedded these insights into brand strategies and how they’ve driven successful outcomes.