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For Companies At a Glance
- Tasks: Manage eCommerce operations, retention strategies, and performance marketing initiatives.
- Company: Join a well-established DTC brand with a focus on growth and innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: Mid-level eCommerce experience, strong skills in Klaviyo, and a data-driven mindset required.
- Other info: Located in Central London, this role offers a blend of office and remote work.
The predicted salary is between 36000 - 60000 £ per year.
An exciting and well-established DTC brand is looking for a commercially-minded and data-driven eCommerce Manager to join their growing team. You’ll play a key role in owning retention, driving performance marketing initiatives and managing the day-to-day eCommerce operations, from merchandising to experimentation and optimisation.
Key Responsibilities
- Retention & Lifecycle Marketing: Own email/SMS marketing strategy and execution, managing campaigns, automated flows and newsletters. Use CRM tools like Klaviyo to drive customer retention, LTV and engagement.
- Performance Marketing Support: Collaborate with paid media teams and agencies to optimise digital campaigns and feed insights back into the customer journey.
- CRO & Testing: Develop hypotheses and run A/B tests across the site and customer touchpoints to optimise conversion and drive continuous improvement.
- BAU & Merchandising: Oversee the day-to-day eComm operations, including site merchandising, new product drops and content updates.
- Analytics & Insights: Track KPIs, report on performance and translate data into actionable insights. Quantify success across campaigns and initiatives.
- Subscription Experience: Manage and optimise subscription offerings and flows, understanding the nuance of driving long-term value through recurring revenue.
- Collaboration & Communication: Work cross-functionally with SEO, creative and product teams to ensure a unified and strategic digital presence.
What We’re Looking For
- Mid-level experience in an eCommerce role, ideally at a DTC brand.
- Strong experience with Klaviyo and lifecycle marketing.
- Proven success in driving retention through email/SMS campaigns.
- Confident working with data, comfortable pulling reports, analysing trends and making decisions based on numbers.
- Detail-driven, curious and always digging into the 'why'.
- A natural problem-solver with a test-and-learn and commercial mindset.
- Hands-on experience with subscriptions is a big plus.
Salary: c.£60k
Location: Central London
Hybrid: 3 days in the office / 2 days wfh
E-Commerce Manager - Digital employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager - Digital
✨Tip Number 1
Familiarise yourself with Klaviyo and other CRM tools. Since the role heavily relies on email and SMS marketing strategies, having a solid understanding of how to leverage these platforms will set you apart from other candidates.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in previous roles. Be ready to discuss specific KPIs you've tracked and how they influenced your marketing strategies.
✨Tip Number 3
Highlight any experience you have with A/B testing and conversion rate optimisation. Prepare to discuss successful tests you've run and the insights gained from them, as this is crucial for the role.
✨Tip Number 4
Demonstrate your collaborative spirit by thinking of examples where you've worked cross-functionally. This could involve working with SEO, creative, or product teams, so be ready to share how you contributed to a unified digital strategy.
We think you need these skills to ace E-Commerce Manager - Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce, particularly with DTC brands. Emphasise your skills in retention marketing, data analysis, and any hands-on experience with Klaviyo.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the role and how your background aligns with the key responsibilities. Mention specific examples of successful campaigns you've managed and how you’ve driven customer retention.
Highlight Data-Driven Achievements: When detailing your previous roles, focus on quantifiable achievements. Use metrics to demonstrate how your actions led to improved KPIs, such as increased customer lifetime value or conversion rates.
Showcase Collaboration Skills: Since the role involves working cross-functionally, include examples of how you've successfully collaborated with other teams, such as SEO or creative departments, to achieve common goals.
How to prepare for a job interview at Growth & Company
✨Showcase Your Data Skills
Since the role requires a strong focus on data analysis, be prepared to discuss your experience with analytics tools and how you've used data to drive decisions in previous roles. Bring examples of reports you've pulled and insights you've derived.
✨Demonstrate Your E-Commerce Knowledge
Familiarise yourself with the latest trends in e-commerce, especially in DTC brands. Be ready to discuss specific strategies you've implemented in retention marketing, particularly using Klaviyo, and how they impacted customer engagement.
✨Prepare for Problem-Solving Scenarios
Expect questions that assess your problem-solving abilities. Think of past challenges you've faced in e-commerce operations and how you approached them. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Highlight Collaboration Experience
This role involves working cross-functionally, so be sure to share examples of how you've successfully collaborated with other teams, such as SEO or creative departments. Emphasise your communication skills and ability to work towards a common goal.
