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- Tasks: Lead growth strategies and optimize e-commerce operations for a wellness brand.
- Company: Join a globally recognized wellness and lifestyle brand in London.
- Benefits: Enjoy a competitive salary, benefits package, and hybrid work structure.
- Why this job: Be the first Director of Growth and make a real impact on wellness products.
- Qualifications: 2-3 years in growth leadership with digital marketing expertise and analytical skills.
- Other info: Work in a positive, collaborative environment focused on improvement and fun.
The predicted salary is between 43200 - 72000 £ per year.
Growth & Company are hiring a Director of Growth for a globally recognized wellness and lifestyle brand in London to lead Go-To-Market strategy, driving growth across sales and digital marketing, managing e-commerce operations, optimizing budgets, and performance metrics to scale their DTC business.
Reporting directly to the COO of the growing, dynamic team behind internationally renowned wellness products, you'll play a vital role as the first Director of Growth, working cross-functionally to further the company's mission to empower us to create positive changes in our lives.
What You’ll Do:
- Drive Growth Strategy: Develop and execute market-specific strategies across paid social, paid search, email, influencers, affiliates, and organic channels to unlock new opportunities.
- Lead Impactful Initiatives: Identify and prioritize high-impact growth opportunities, ensuring they align with business objectives and deliver measurable results.
- Data-Driven Decision Making: Use analytics to inform strategy, optimize performance, and deliver actionable insights that drive continuous improvement.
- Optimize Performance: Monitor KPIs, conversion rates, and campaign performance to refine targeting, enhance strategies, and achieve profitability goals.
- Inspire Collaboration: Communicate clear insights and results to stakeholders, ensuring alignment and shared success across teams.
What you'll bring:
- Growth Leadership: 2-3 years in a growth leadership role with a strong track record of driving revenue growth and meeting targets across various markets and channels between $10m to $30m
- Digital Marketing Expertise: Deep understanding of digital marketing (SEM, social media, display, email) with experience leveraging digital channels to boost sales and brand visibility.
- Analytical Skills: Proficient in analyzing sales data and market trends to generate insights that drive strategic decisions and optimize sales and marketing efforts. Experience with SQL, BigQuery and Google Analytics is a plus.
- Budget Management: Skilled in managing budgets, forecasting, and optimizing sales and marketing spend to achieve the best ROI.
- Consumer Brand Experience: Relevant experience in a marketing role in a consumer goods business. Affinity with E-commerce and performance improvements in complex processes.
- A positive and entrepreneurial mindset: You will be successful if you are positive, collaborative, have a relentless focus on improvement, work hard but have fun!
Why join:
- This is an exciting time to be part of a growing, dynamic team behind internationally renowned wellness products.
- Competitive salary + benefits package
- Hybrid work structure (Tuesday-Thursday in office)
Sound like you? Apply today to be considered!
Director of Growth employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Growth
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and growth strategies. Being well-versed in SEM, social media, and email marketing will help you stand out as a candidate who can drive impactful initiatives.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to inform strategy in previous roles. Highlighting your experience with tools like SQL and Google Analytics can demonstrate your ability to make data-driven decisions.
✨Tip Number 3
Emphasize your experience in budget management and ROI optimization. Be ready to discuss specific instances where you've successfully managed budgets to achieve growth targets, as this is crucial for the Director of Growth role.
✨Tip Number 4
Prepare to communicate your vision for growth clearly and effectively. As you'll be working cross-functionally, showcasing your collaborative mindset and ability to inspire others will be key to landing this role.
We think you need these skills to ace Director of Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your growth leadership experience and digital marketing expertise. Use specific metrics to showcase your achievements, especially in driving revenue growth and managing budgets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for wellness and lifestyle brands. Discuss how your skills align with the company's mission and how you can contribute to their growth strategy.
Showcase Analytical Skills: Emphasize your proficiency in analyzing sales data and market trends. Mention any experience with tools like SQL, BigQuery, and Google Analytics to demonstrate your analytical capabilities.
Highlight Collaborative Experience: Provide examples of how you've inspired collaboration across teams in previous roles. This will show that you can effectively communicate insights and results to stakeholders.
How to prepare for a job interview at Growth & Company
✨Showcase Your Growth Strategy Experience
Be prepared to discuss specific examples of growth strategies you've developed and executed in previous roles. Highlight how these strategies led to measurable results, especially in terms of revenue growth and market expansion.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes analytics, come ready to explain how you've used data to inform your marketing strategies. Discuss tools like Google Analytics or SQL that you've utilized to derive insights and optimize performance.
✨Highlight Your Digital Marketing Expertise
Make sure to articulate your understanding of various digital marketing channels. Share experiences where you've successfully leveraged SEM, social media, or email marketing to boost sales and brand visibility.
✨Emphasize Collaboration and Communication Skills
As this position requires inspiring collaboration across teams, prepare to share examples of how you've effectively communicated insights and results to stakeholders. Show how you align teams towards shared goals for success.
