At a Glance
- Tasks: Lead retention strategies and create data-driven marketing campaigns to boost customer loyalty.
- Company: Join a £100M+ global fashion brand based in London with exciting growth plans.
- Benefits: Enjoy a competitive salary, benefits package, and hybrid working in a vibrant office.
- Why this job: Be part of a fun, innovative team making a real impact in the fashion industry.
- Qualifications: Experience in marketing, e-commerce affinity, and skills in SQL or Google Analytics are a plus.
- Other info: Collaborate cross-functionally and report on KPIs to drive actionable insights.
The predicted salary is between 43200 - 72000 £ per year.
Growth & Company are hiring a Retention & Customer Loyalty Lead for a £100M+ global fashion business HQ'd in London. Having experienced significant growth and with exciting plans over the next few years, the team is investing into adding to their CRM, retention and loyalty team, reporting into the Head of Digital Marketing.
As a Retention & Customer Loyalty Lead you will be part of the CRM team and work cross-functionally to create and execute marketing strategies that increase customer retention and drive revenue growth. You are responsible to translate analysis into campaigns, features and process improvements that delight customers, to continue to grow the brand particularly in the US market.
What you'll do:
- Work alongside the Head of Digital Marketing to develop and lead the retention strategy, designing innovative, data-driven initiatives that drive customer loyalty and lifetime value.
- Analyse customer behaviour and segments to define key metrics to identify opportunities for growth.
- Build and execute personalised customer journeys across email, digital channels, and beyond to enhance the customer experience.
- Work cross-functionally with email, online marketing, creative, and trading teams to develop and execute strategies that increase customer life-time value, to achieve revenue and profitability goals.
- Report on retention KPIs, sharing actionable insights and recommendations with stakeholders.
You have:
- Relevant experience in a marketing role in a consumer goods business
- Affinity with E-commerce and performance improvements in complex processes
- An entrepreneurial mindset and a relentless focus on improvement
- Experience with SQL, BigQuery and Google Analytics is a plus
You will be successful if
- You create products / solutions for the business which lead to impactful, actionable insights and deliverables
- You are highly analytical, love technology, look for solutions
- You make an impact by driving data-driven business decisions
- Are positive, collaborative, work hard but have fun
Why join:
- Opportunity to work alongside an industry leading and fun team in a VC backed consumer business
- Competitive salary + benefits package
- Hybrid working environment, with a gorgeous office in Central London
Sound like you? We’d be keen to chat!
Customer Loyalty & Retention Lead employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Loyalty & Retention Lead
✨Tip Number 1
Familiarize yourself with the latest trends in customer loyalty and retention strategies, especially in the fashion industry. This knowledge will help you speak confidently about innovative ideas during your conversations with us.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. We love candidates who can translate analysis into actionable insights!
✨Tip Number 3
Network with professionals in the e-commerce and CRM space. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could help you stand out.
✨Tip Number 4
Be ready to discuss your experience with tools like SQL, BigQuery, and Google Analytics. Highlighting your technical skills will demonstrate your ability to analyze customer behavior effectively.
We think you need these skills to ace Customer Loyalty & Retention Lead
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and required skills for the Customer Loyalty & Retention Lead position, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasize your relevant experience in marketing roles, particularly in consumer goods and e-commerce. Provide specific examples of how you've driven customer retention and loyalty in previous positions.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, make sure to mention any experience you have with data analysis tools like SQL, BigQuery, or Google Analytics. Highlight projects where your analytical skills led to actionable insights.
Personalize Your Application: Craft a personalized cover letter that reflects your understanding of the company's goals and how you can contribute to their growth. Mention your enthusiasm for working in a collaborative environment and your passion for improving customer experiences.
How to prepare for a job interview at Growth & Company
✨Show Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss specific examples of how you've used data to drive marketing strategies. Highlight your experience with tools like SQL, BigQuery, and Google Analytics.
✨Demonstrate Your Understanding of Customer Journeys
Be ready to explain how you would build personalized customer journeys. Discuss any past experiences where you successfully enhanced customer experiences through targeted campaigns across various channels.
✨Emphasize Cross-Functional Collaboration
This position involves working with multiple teams. Share examples of how you've effectively collaborated with different departments, such as creative or trading teams, to achieve common goals.
✨Prepare for Questions on Retention Strategies
Think about innovative, data-driven initiatives you've implemented in previous roles that increased customer loyalty. Be ready to discuss key metrics you tracked and how they informed your strategies.