At a Glance
- Tasks: Lead creative strategy for social channels and manage the full creative process.
- Company: Fast-growing women's wellness brand with a mission-driven approach.
- Benefits: Join a supportive team and make a real impact on people's lives.
- Other info: Collaborative environment with opportunities to incorporate AI tools and drive business growth.
- Why this job: Be at the forefront of creative strategy in a pivotal growth stage.
- Qualifications: Experienced in DTC, health/wellness, or subscription businesses with strong marketing knowledge.
The predicted salary is between 60000 - 80000 £ per year.
Our client, an exciting fast-growing brand in the women's wellness space, is looking for a Creative Strategy Lead to join their team.
What you’ll do:
- Lead creative strategy for paid social channels, primarily Meta, with TikTok and YouTube also included.
- Use customer insights, market data, and performance results to develop creative ideas and testing plans.
- Manage the full creative process, including briefing, production, and a small in-house team of two direct reports, plus agency partners.
- Work closely with performance marketing, brand, CRM, and product teams to ensure alignment across the customer journey.
- Communicate creative testing results and business impact (like customer acquisition costs and lifetime value) to senior leadership.
Who you are:
- Experienced senior creative strategist from DTC, health/wellness, or subscription businesses with strong performance marketing knowledge.
- Strong creative judgment combined with commercial understanding – comfortable briefing designers and presenting to founders.
- Skilled at building testing roadmaps and incorporating AI tools to improve creative production.
- Collaborative team player who can partner across functions and position creative strategy as central to business growth.
Opportunity to join a mission-led brand at a pivotal growth stage. Make a tangible difference in people’s lives worldwide. Work within a supportive, smart and low-ego team.
Creative Strategy Lead, Growth & Wellness (DTC) employer: Growth & Company
Join a dynamic and mission-driven brand in the women's wellness sector, where your creative strategy expertise will directly impact growth and customer engagement. Enjoy a collaborative work culture that values innovation and teamwork, with ample opportunities for professional development and personal growth. Located in a vibrant area, this role offers the chance to make a meaningful difference in people's lives while working alongside a supportive and talented team.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategy Lead, Growth & Wellness (DTC)
✨Tip Number 1
Network like a pro! Reach out to people in the wellness and DTC space on LinkedIn or at industry events. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your creative flair! When you get the chance to chat with potential employers, bring examples of your past work. We love seeing how you’ve used customer insights and market data to drive results.
✨Tip Number 3
Be ready to discuss your testing strategies! Employers want to know how you build testing roadmaps and use AI tools. We recommend preparing some solid examples to showcase your skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re all about supporting mission-led brands, so you’ll be in good company.
We think you need these skills to ace Creative Strategy Lead, Growth & Wellness (DTC)
Some tips for your application 🫡
Show Your Creative Side:When applying, let your creativity shine through! Use your application to showcase your unique approach to creative strategy. Share examples of past projects that highlight your skills in leading creative processes and how you've used customer insights to drive results.
Tailor Your Application:Make sure to tailor your CV and cover letter to the role. Highlight your experience in DTC, health/wellness, or subscription businesses, and demonstrate your strong performance marketing knowledge. We want to see how your background aligns with our mission-led brand!
Be Data-Driven:Since this role involves using market data and performance results, don’t forget to mention any relevant metrics or outcomes from your previous work. Show us how you’ve managed creative testing and communicated results to senior leadership – numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen on joining our supportive and collaborative team!
How to prepare for a job interview at Growth & Company
✨Know Your Creative Stuff
Make sure you brush up on the latest trends in creative strategy, especially for paid social channels like Meta, TikTok, and YouTube. Be ready to discuss how you've used customer insights and market data to drive creative ideas in your previous roles.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams, so be prepared to share examples of how you've successfully collaborated with performance marketing, brand, and product teams in the past. Highlight your ability to align creative strategies with business goals.
✨Bring Your Testing Roadmap
Since the job involves building testing roadmaps, come equipped with a few examples of how you've implemented testing plans in your previous roles. Discuss any AI tools you've used to enhance creative production and how they impacted results.
✨Communicate Impact Effectively
You'll need to communicate creative testing results and their business impact to senior leadership. Practice articulating how your creative strategies have influenced customer acquisition costs and lifetime value in a clear and concise manner.
