At a Glance
- Tasks: Own growth strategy for France and/or Germany in a fast-paced AI-first SaaS company.
- Company: Join a dynamic, rapidly growing AI-focused SaaS business with strong investor backing.
- Benefits: Competitive salary, autonomy in your role, and opportunities for leadership development.
- Other info: Opportunity to shape the future of the marketing function as the company scales.
- Why this job: Make a real impact by driving market-specific strategies and initiatives.
- Qualifications: Experience in market growth, fluency in French and/or German, and a hands-on approach.
The predicted salary is between 60000 - 80000 £ per year.
Our client, a fast-growing AI-first SaaS business, is looking for an experienced Demand Generation Lead to own growth in France and/or Germany. Reporting to the VP of Marketing, this role will focus on shaping market-specific strategy, adapting central campaigns for local audiences, and building new initiatives that drive awareness, pipeline, and conversion across both regions. This is a true ownership role rather than a pure localisation brief. They’re looking for someone who combines strategic thinking with strong execution and knows how to build traction in-market.
Responsibilities
- Own go-to-market strategy for France and/or Germany
- Build and execute market-specific growth plans across brand and performance marketing
- Adapt central marketing activity for local audiences, channels, and commercial opportunities
- Develop localised assets, including landing pages, case studies, logos, and campaign messaging
- Identify and launch new initiatives to accelerate awareness, acquisition, and conversion
- Work closely with central marketing and commercial teams to prioritise opportunities and measure impact
- Over time, help shape the structure and leadership of the function as the markets scale
What we’re looking for
- Strong experience in France and/or Germany, ideally both
- Native or near-native fluency in French and/or German
- Proven track record of owning market growth in a hands-on, entrepreneurial environment
- Experience in SaaS, B2B tech, or similarly fast-growing digital businesses
- Confidence working in ambiguous environments with a high degree of autonomy
- A mix of strategic thinking and hands-on execution
- Experience collaborating across brand and performance marketing
- Leadership potential, with appetite to build and lead a team over time
- Strong product, real momentum, and strong investor support
- A broad role with real ownership and visibility
- The chance to make a measurable impact as the business scales
We think you need these skills to ace Country Lead
Go-to-Market Strategy
Market-Specific Growth Plans
Brand Marketing
Performance Marketing
Localisation of Marketing Activities
Development of Localised Assets
Initiative Launching
