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For Companies At a Glance
- Tasks: Optimize digital experiences and drive growth for a fast-scaling education group.
- Company: Join a profitable organization revolutionizing education with innovative solutions.
- Benefits: Competitive pay, collaborative environment, and the chance to shape online strategies.
- Why this job: Make a meaningful impact in education while thriving in a mission-driven culture.
- Qualifications: Experience in CRO, strong analytical skills, and proficiency in Hubspot and Google Analytics.
- Other info: Opportunity to work with a team that values innovation and measurable outcomes.
The predicted salary is between 36000 - 60000 £ per year.
Are you a data-driven CRO expert, ready to optimise digital experiences and drive growth for a fast-scaling, private equity-backed group?
We’ve partnered with a highly profitable and rapidly growing organisation revolutionising the education sector through innovative solutions for behaviour management and teacher recruitment.
With over 12,000 schools already benefiting from its offerings, this group is on a mission to scale globally, and high-converting online user journeys are at the heart of its strategy.
This role offers the opportunity to own and optimise digital touchpoints across multiple brands, transforming the way teachers, schools, and parents engage with cutting-edge educational resources.
✏️
Key Responsibilities
- Conversion Optimisation: Conduct quantitative and qualitative analysis to identify impactful changes across group websites, from teacher recruitment platforms to subscription-based training services.
- Strategic Testing: Design and execute A/B tests and implement UI/UX improvements to enhance user engagement and drive conversions.
- Cross-Functional Collaboration: Work closely with marketing, product, L&D, and IT teams to align on conversion strategies and execute high-impact initiatives.
- Platform Management: Leverage tools like Hubspot, Google Analytics, and PowerBI to extract actionable insights; manage Wordpress sites and oversee agency/freelance UX/UI designers when needed.
- Stakeholder Management: Evangelise the benefits of optimised user journeys and build strong partnerships across teams to prioritise high-ROI opportunities.
- Profitability Focus: Use frameworks like ICE (Impact, Confidence, Effort) to ensure every intervention aligns with the group’s growth and revenue goals.
What We’re Looking For
- Proven experience in end-to-end CRO, ideally across both B2B and B2C digital journeys.
- Strong analytical skills, with proficiency in Hubspot, Google Analytics, and data visualisation tools.
- Experience in UI/UX testing and implementation, with a good grasp of Wordpress (or a desire to learn).
- Excellent communication and collaboration skills to manage stakeholders across multiple business units.
- Entrepreneurial mindset with a track record of delivering measurable, profitable growth.
- Bonus: Background in data analysis, consulting, or a related field.
Culture and Fit
Join a mission-driven organisation that prioritises making a meaningful impact on the education sector. The team values collaboration, innovation, and a focus on measurable outcomes, creating an environment where you can thrive professionally while contributing to a cause that matters.
What’s on Offer
- Opportunity to own and shape the online optimisation strategy for a group of high-impact brands.
- A collaborative team environment that supports experimentation and innovation.
- Competitive compensation and the chance to contribute to a fast-scaling, private equity-backed success story.
If you’re passionate about driving growth through high-performing online journeys and ready to make a difference in the education space, apply now!
Conversion Specialist employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in conversion rate optimization (CRO) and be prepared to discuss specific strategies you've implemented in the past. Highlight your experience with A/B testing and how it has led to measurable improvements.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used tools like Google Analytics and Hubspot to derive actionable insights. Be ready to explain how these insights influenced your decision-making process.
✨Tip Number 3
Emphasize your collaborative spirit by sharing experiences where you worked cross-functionally with marketing, product, or IT teams. Discuss how you managed stakeholder relationships to drive conversion strategies.
✨Tip Number 4
Demonstrate your entrepreneurial mindset by discussing past projects where you took initiative to optimize user journeys. Highlight any frameworks you used, like ICE, to prioritize high-impact opportunities.
We think you need these skills to ace Conversion Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in conversion rate optimization (CRO) and showcases your analytical skills. Include specific examples of successful A/B tests or UI/UX improvements you've implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the education sector and how your skills align with the company's mission. Mention your experience with tools like Hubspot and Google Analytics, and how you can contribute to their growth.
Showcase Relevant Projects: If possible, include links to projects or case studies that demonstrate your expertise in CRO, particularly in B2B and B2C contexts. This will provide tangible evidence of your capabilities.
Highlight Collaboration Skills: Emphasize your ability to work cross-functionally. Provide examples of how you've successfully collaborated with marketing, product, and IT teams to drive conversion strategies.
How to prepare for a job interview at Growth & Company
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive conversion rate optimization. Highlight your experience with tools like Google Analytics and Hubspot, and be ready to explain how you extracted actionable insights from data.
✨Demonstrate Your Testing Experience
Talk about your experience with A/B testing and UI/UX improvements. Share successful case studies where your strategic testing led to measurable growth, and explain the methodologies you used to design and execute these tests.
✨Emphasize Cross-Functional Collaboration
Since this role involves working closely with various teams, illustrate your ability to collaborate effectively. Provide examples of how you've partnered with marketing, product, or IT teams to align on conversion strategies and achieve high-impact results.
✨Align with Their Mission
Express your passion for making a meaningful impact in the education sector. Research the organization’s values and mission, and articulate how your entrepreneurial mindset and focus on measurable outcomes align with their goals.
