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- Tasks: Lead and execute the content strategy across various social channels.
- Company: Fast-growing AI-led software business with a focus on innovation.
- Benefits: Creative culture, autonomy, and significant growth opportunities.
- Why this job: Shape the growth function and influence the company's trajectory.
- Qualifications: Experience in B2B/B2C content creation and strong understanding of social platforms.
- Other info: Join early in a dynamic environment with room for experimentation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our client, a fast-growing AI-led software business, is looking for a Head of Growth to help accelerate their next stage of expansion. This role sits at the intersection of brand, content and growth, with ownership over how the company shows up to its audience across organic and social channels.
What you’ll do:
- Create, own and execute the company’s content strategy, partnering closely with marketing and key stakeholders such as product and founders.
- Own organic and social content end-to-end across key channels (e.g. LinkedIn, X, TikTok, Meta, email, blog, Reddit), defining the role each plays in the overall strategy.
- Bring brand positioning and tone of voice to life through compelling storytelling and high-quality creative that resonates wherever the ICP spends time.
- Take ideas from zero-to-one: form hypotheses, test scrappily and turn what works into repeatable programs.
- Tell “build in public” stories, including founder and employee spotlights, behind-the-scenes content and lessons learned along the journey.
- Partner closely with growth marketing to turn organic signals into scalable campaigns across paid social, influencers, YouTube and events.
- Collaborate with product marketing on launches, narratives and in-product moments.
- Support affiliates and influencers by leading with ideas and content that drive creative quality and coverage.
- Select, brief and manage freelancers or agencies to extend output without losing the brand voice.
- Define, track and report on content success metrics by channel, spanning awareness, engagement and acquisition.
Who you are:
- You’ve created standout social and content work for B2B/B2C or product-led technology brands.
- You’ve worked hands-on as a practitioner (e.g. designer, videographer, writer, editor or similar creative role).
- You’ve owned organic channels end-to-end - from idea to execution to iteration based on performance.
- You understand distribution deeply and know what works natively across platforms like LinkedIn, Meta, TikTok and YouTube, and why.
- You’ve partnered closely with performance and product marketers, sharpening their work through strong creative execution.
How success will be measured:
- Clear understanding of which content works on which channels, why it works and how to scale it.
- Awareness and engagement increase over time, with visibility into the content drivers behind performance.
- Weekly shipping of content experiments, with fast learning and iteration cycles.
- Organic campaigns feel consistently on-brand while delivering measurable results.
- Content operates with clarity: hypotheses, measurement, insights and next steps.
- A clear, consistent tone of voice and content strategy is established across the company.
Why join:
- Shape the growth function from the ground up - build, own and influence rather than inherit.
- Be part of a product users love, with strong traction and a bold long-term vision.
- Work in a culture that values creativity, curiosity and autonomy, with real room to experiment and innovate.
- Join early in a fast-growing AI-led software company, with significant opportunity to influence the company’s trajectory.
Content Lead employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local meetups. We can’t stress enough how valuable personal connections can be when it comes to landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table, especially for a role like Content Lead.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research the company and its culture, and make sure your application reflects that. We want to see how you fit into their vision!
✨Tip Number 4
Follow up after applying! A quick message expressing your enthusiasm can set you apart from the crowd. It shows initiative and keeps you on their radar, which is crucial in a competitive job market.
We think you need these skills to ace Content Lead
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use storytelling to showcase your experience and how it aligns with our content strategy. Remember, we love compelling narratives that resonate with our audience.
Tailor Your Application: Make sure to tailor your application specifically for the Content Lead role. Highlight your hands-on experience with organic channels and how you've executed successful content strategies in the past. We want to see how you can bring our brand voice to life!
Be Data-Driven: Don’t forget to include metrics that demonstrate your success in previous roles. We’re all about understanding what works, so share examples of how you've tracked content performance and iterated based on insights. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Growth & Company
✨Know Your Content Strategy
Before the interview, make sure you understand the company's current content strategy and how it aligns with their growth goals. Be ready to discuss your own experiences in creating and executing content strategies, especially in B2B/B2C environments.
✨Showcase Your Creative Process
Prepare to share specific examples of your creative work, whether it's writing, designing, or producing videos. Highlight how you've taken ideas from concept to execution and how you've iterated based on performance metrics.
✨Understand Platform Nuances
Familiarise yourself with the different social media platforms mentioned in the job description. Be prepared to discuss what types of content perform best on each platform and how you would tailor your approach for LinkedIn, TikTok, and others.
✨Collaborate and Communicate
Emphasise your experience working closely with marketing and product teams. Share examples of how you've partnered with others to enhance content quality and drive engagement, showcasing your ability to communicate effectively across departments.
