At a Glance
- Tasks: Lead SEO and AI search strategies to enhance local experiences for millions.
- Company: Join Groupon, a dynamic AI-first company transforming local commerce.
- Benefits: Competitive salary, flexible work options, and opportunities for growth.
- Other info: Fast-paced environment with a focus on creativity and technology.
- Why this job: Make a real impact on local businesses and communities through innovative SEO strategies.
- Qualifications: Proven experience in SEO, AI search, and team leadership.
The predicted salary is between 75600 - 92400 £ per year.
Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.
Responsibilities include:
- Building content so it travels: pages and assets that Display, SEM, Influencers and Social can reuse.
- Driving GEO and AI search at city and category level.
- Reading the battlefield instrumentation that already exists and deciding from it.
- Leading the team and the shared engineering partnership day to day.
- Defaulting to AI agents for audits, content production, monitoring and reporting.
What success looks like:
- Day 7: You have oriented on the battlefield view, the current index and craft gaps, and the engineering backlog.
- Day 14: GEO x Category and internal linking one-pager delivered.
- Day 21: Content template, editorial line and production skill live; first pages published to the craft bar.
- Day 60: Team assessment complete; open SEO role hired or in final stage.
What this role demands:
- State an index and investment policy for a six-figure Local estate.
- Ship from incomplete data on a messy programmatic or marketplace site.
- Brief engineers without a translator.
- Own SEO on a large multi-market website.
- Run GEO and AI search hands-on at city and category level.
- Measure Local honestly.
- Design and evaluate a GenAI content production system.
- Operate AI-native day to day.
- Hire, develop and exit SEO talent.
- Absorb a crawl audit or a battlefield dataset.
- Write a one-page business view in English text.
How we operate:
- We hire for how people work, not just what they can do.
- Extreme Ownership: You own the Local index decision, page weight, scripts, crawler policy and content quality.
- Speed Over Comfort: A defensible v1 in days, then iteration.
- Impact Obsessed: You prioritise by revenue at stake times winnability per battlefield.
Groupon is an equal opportunity employer. Groupon is an AI-First Company committed to building smarter, faster, and more innovative ways of working.
Head of SEO & AI Search employer: Groupon, Inc.
Groupon is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Senior IT Auditor role in London. With a strong commitment to employee growth, we offer opportunities to engage in meaningful projects that leverage cutting-edge AI technology, while promoting a collaborative environment where curiosity and continuous improvement are valued. Our focus on work-life balance and a supportive team atmosphere makes Groupon an attractive place for professionals seeking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of SEO & AI Search
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Groupon, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Groupon, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Groupon, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Groupon, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of SEO & AI Search
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Groupon, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Groupon, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Groupon, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Groupon, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Groupon, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Groupon, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
