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- Tasks: Lead innovative strategies and insights for Unilever's global marketing team.
- Company: WPP Media is a creative transformation company focused on building better futures.
- Benefits: Enjoy competitive pay, flexible work options, and a vibrant workplace culture.
- Why this job: Join a dynamic team driving creativity and innovation in media for global brands.
- Qualifications: 6+ years in research or strategy, ideally with a focus on innovation or culture.
- Other info: This role is hybrid, requiring UK residency and offers opportunities for personal growth.
The predicted salary is between 43200 - 72000 £ per year.
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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As u201CGrowth Architects, we drive growth that benefits all stakeholders u2014 better for people, planet, and business u2014 by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary and Impact
Culture & Innovation Strategy Director
The Worldwide Invention team at Mindshare drives creativity & innovation in and beyond u00A0 media by excelling in culture, community, and innovation. Through a balance of deep u00A0 expertise and creative thinking we guide our clients to think outside of the box, using u00A0 channels and mechanics that drives growth beyond their existing realms of focus (e.g. u00A0 partnership, sponsorship, branded or social content, influencer, emerging technologies, u00A0 sport, gaming, etc.). u00A0
We aim to elevate creativity in media by designing media-agnostic ideas; develop thoroughly u00A0 research and inspirational thought leadership; deliver culture & creative programs; and be u00A0 deep experts in areas of specialisms. These are primarily: cultural strategy, partnership, u00A0 sponsorship; community strategy, influencers, creators, social content; innovation strategy, u00A0 creative tech & emerging technologies. Our knowledge spans across various areas of u00A0 culture, with specific focus on gaming, sport, film and entertainment.
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We are looking for a Culture & Innovation Strategy Director to join the global Unilever team, working across the Global Marketing Organisation and the billion-dollar brands that make up their portfolio- Dove, Rexona, Persil, Hellmannu2019s, and more. Specifically, their responsibilities are to work as part of the global Capabilities team, and together with Unileveru2019s global marketing team, to help identify how marketing is evolving, how culture and innovation will affect Unilever and its brands.
Your responsibilities will include
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Lead the development of insight and foresight reports related to culture marketing and innovation in comms and media
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Define strategic guidance and recommendations related to culture marketing and innovation in comms and media
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Be a constant source of reference and inspiration for the Strategy & Capabilities team as well as Unileveru2019s Global Marketing Organisation
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Work hand in hand with other part of Capabilities (Commerce, Data Strategy, Audience, Joint Business Partners, etc.) to operationalize how culture marketing and innovation is implemented across all part of Unileveru2019s media and marketing
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Leverage relationships with Joint Business Partners (Google, TikTok, etc) to support the development of insight and strategic recommendations
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Building capabilities and educate the global and local teams (both agency and client side), to ensure the overall vision of culture and innovation is adopted globally
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Partner with the wider Invention team to leverage and elevate all the expertise and resources related to innovation and culture from across WPP Media / WPP
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Be a key voice for culture and innovation across WPP Media
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Skills and Experience
At WPP Media, we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Mediau2019s shared core values:
o u00A0 u00A0 Be Extraordinary u00A0 by Leading Collectively u00A0 to Inspire transformational Creativity.
o u00A0 u00A0 Create an Open u00A0 environment by u00A0 Balancing People and Client Experiences u00A0 by Cultivating Trust .
o u00A0 u00A0 Lead Optimistically u00A0 by Championing Growth and Development u00A0 to Mobilize the Enterprise .
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 6+ years of experience in Research and / or Strategy, ideally within an Innovation or Culture focused agency or u00A0 specialist shop
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Media experience is preferred but not mandatory
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Experience working with Senior Stakeholders is important
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 A proactive self-starter with a problem-solving attitude and the ability to meet u00A0 deadlines u00A0
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Creatively minded with the ability to turn insight to strategy u00A0
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Ability to learn new tools and systems from across WPP / WPP Media (audience, insight u00A0 etc) u00A0
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Hands-on approach to service client relationships and confident managing multiple u00A0 stakeholder relationships u00A0
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Strong presentation skills and attention to detail u00A0
u00B7 u00A0 u00A0 u00A0 u00A0 u00A0 u00A0 Strong organisational skills and the ability to multi-task and handle multiple projects u00A0 at one time u00A0
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Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. u00A0 u00A0
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice ( ) u00A0 for more information on how we process the information you provide.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted. u00A0
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Strategy & Innovation Director employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy & Innovation Director
✨Tip Number 1
Familiarise yourself with the latest trends in culture marketing and innovation. This role requires a deep understanding of how these elements influence media strategies, so being well-versed in current developments will help you stand out.
✨Tip Number 2
Network with professionals in the media and marketing sectors, especially those connected to WPP and Unilever. Building relationships with key stakeholders can provide valuable insights and potentially open doors for your application.
✨Tip Number 3
Showcase your ability to think creatively and strategically by preparing examples of past projects where you've successfully driven growth through innovative ideas. Be ready to discuss these during interviews to demonstrate your fit for the role.
✨Tip Number 4
Understand the core values of WPP Media and be prepared to discuss how your personal values align with theirs. Emphasising your commitment to creativity, collaboration, and growth will resonate well with the hiring team.
We think you need these skills to ace Strategy & Innovation Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Strategy & Innovation Director position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in culture marketing, innovation, and strategy. Use specific examples that demonstrate your ability to lead projects and work with senior stakeholders, as mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for creativity and innovation in media. Address how you can contribute to WPP Media's goals and values, and provide insights into your understanding of the industry and its trends.
Showcase Your Skills: In your application, emphasise your problem-solving attitude, presentation skills, and ability to manage multiple projects. Provide concrete examples of how you've successfully navigated similar challenges in your previous roles.
How to prepare for a job interview at GroupM
✨Understand the Company Culture
Before your interview, take some time to research WPP Media and Mindshare's culture and values. Familiarise yourself with their approach to creativity and innovation, as this will help you align your answers with their expectations.
✨Showcase Your Strategic Thinking
As a Strategy & Innovation Director, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully developed insights and foresights in previous roles, particularly in relation to culture marketing and innovation.
✨Prepare for Stakeholder Engagement
Given the importance of working with senior stakeholders, be ready to discuss your experience in managing relationships. Highlight specific instances where you've influenced decision-making or collaborated effectively with diverse teams.
✨Demonstrate Creativity and Problem-Solving Skills
This role requires a creative mindset. Be prepared to discuss how you've turned insights into actionable strategies in the past. Consider bringing a case study or two that showcases your innovative thinking and problem-solving abilities.
