Senior Media Planning Executive

At EssenceMediacom, we want to eradicate inequity. We don’t tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.

Job Purpose

The Media Planning Senior Executive supports team deliverables across the campaign lifecycle by collating, managing and analysing data from internal and external sources. They use industry and proprietary research tools to uncover insights to feed into planning decisions and compile historical data to ensure previous campaign learning is incorporated into new plans. They collaborate closely with Activation and Ad Operations to traffic and launch campaigns and ensure plans are billed correctly. Media Planning Senior Executives stay close to the plan during the live phase to support the optimisation of performance in-flight. They demonstrate sound working knowledge of the overall media landscape.

What we need from you:

• Support media planning managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes
• Conduct research and compile data to guide and support planning and optimisation recommendations
• Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met
• Develop strong relationships with Activation team to facilitate flawless execution of plans
• Collaborate with Activation teams to complete the detail of the plan in Olive, our finance system, and help solve for any issues
• Create trafficking sheet templates and collaborate with Ad Operations for campaign launch
• Prepare data for reporting and analysis
• Assist in the management of campaign analysis plans
• Contribute to internal case studies for the sharing of learning and best practice
• Meet with vendors and attend presentations to improve knowledge of the media landscape

A little bit about you:

• Basic spreadsheet capability (VLOOKUP, Pivot Table)
• Able to create presentations, in slides or document format
• Understanding of industry standard media research tools (e.g. Comscore, GWI, TGI, YouGov)
• Understanding of how Activation works in different media channels
• Sound written and verbal communication skills, with the desire to learn and advance
• Strong organizational skills, close attention to detail and ability to multi-task
• Ability to adhere to deadlines
• Ability to work independently and to collaborate in a team environment
• Able to recognise when problems could develop and know when to escalate to managers
• Experience in Media, Advertising or an applicable field (preferably but not exclusively in planning) at Executive level
• Experience in collaborating and planning across multiple markets is desirable

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.