At a Glance
- Tasks: Manage and optimise retail media campaigns, focusing on Amazon and grocery suppliers.
- Company: Join GroupM, the world's leading media investment company shaping the future of advertising.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a cutting-edge team driving measurable business growth for iconic brands.
- Qualifications: Passion for digital advertising, analytical skills, and effective communication are essential.
- Other info: Ideal for self-starters eager to thrive in a fast-paced, innovative space.
The predicted salary is between 36000 - 60000 £ per year.
This role is designed to execute Commerce activations as part of our agency group Mindshare. The role is responsible for supporting buys executed via retail media networks, with a strong focus on Amazon advertising across Search & DSP.
GroupM Nexus Commerce is a team of highly skilled performance marketers who drive measurable business growth for iconic brands across GroupM agencies. Our Commerce capability is comprised of Strategy, Activation, Creative, and Data & Technology, working as an interconnected unit and living on the cutting edge of modern marketing. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry leading Commerce solutions to our clients with global scale, local nuance, and effectiveness. The candidate will report to the Retail Media Account Director.
Working within the Mindshare Commerce team, they will be integral to achieving client goals by developing and optimizing activity within search and display across our Retail Media Networks. The ideal candidate should be able to demonstrate an enthusiasm for this fast growing space and be keen to develop a career within digital and eCommerce. They should be able to articulate key features and benefits of Retail Media Networks. In this role you’ll be involved in the end-to-end campaign process beginning with competitive research through to tactical optimization and performance reporting.
Job Responsibilities:- Manage search and programmatic media activations across several retailer media networks, with a strong focus on Grocery suppliers, including Criteo and Citrus for search.
- Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue or Skai.
- Optimize client accounts to meet their established KPIs.
- Ensure ongoing campaign compliance to GroupM established guidelines and best practices.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Identify insights and optimizations utilizing historical data and competitive research.
- Address technical issues with media campaign serving.
- Understand key drivers of performance with Grocery retailers and other marketplaces such as Drug/Pharmacy.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
- Passionate about digital advertising and keen to learn about the exciting new space of Retail Media Networks.
- Affinity for numbers and with an analytical thought process, keen to drive continued excellence.
- Ability to manage time effectively and work as part of a group.
- Attention to detail.
- Excellent communication skills, written and verbal.
- Proactive and self-motivated, always looking to expand knowledge and capabilities.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook would be helpful.
About GroupM: Open. We cultivate trust by taking ownership and accountability, and we empathetically and intelligently balance people and client experience in everything we do. Optimistic. We mobilize the enterprise, driving our vision forward, and we champion growth and career development so we can all thrive. Extraordinary. We harness our shared capabilities to inspire transformational creativity, and lead collectively to deliver a seamless client and colleague experience.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Retail Media Account Executive employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Media Account Executive
✨Tip Number 1
Familiarise yourself with the latest trends in retail media networks, especially focusing on platforms like Amazon. Understanding how these networks operate will help you articulate their benefits during discussions.
✨Tip Number 2
Brush up on your analytical skills, particularly in relation to data interpretation and performance metrics. Being able to demonstrate your ability to analyse campaign performance will set you apart from other candidates.
✨Tip Number 3
Network with professionals already working in digital advertising and retail media. Engaging with industry experts can provide insights and potentially valuable connections that may help you in your application process.
✨Tip Number 4
Showcase your passion for digital advertising by staying updated on the latest tools and technologies used in the industry. Mentioning specific tools like Pacvue or Skai during your conversations can highlight your proactive approach.
We think you need these skills to ace Retail Media Account Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Retail Media Account Executive position. Understand the key responsibilities and required skills, especially those related to digital advertising and retail media networks.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing, particularly with retail media networks. Emphasise any analytical skills and familiarity with tools like Criteo or Pacvue, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital advertising and your eagerness to learn about retail media networks. Mention specific examples of how your skills align with the job requirements and how you can contribute to the team.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive decisions in previous roles. Highlight any experience with performance reporting or campaign optimisation, as these are key aspects of the job.
How to prepare for a job interview at GroupM
✨Show Your Passion for Digital Advertising
Make sure to express your enthusiasm for digital advertising and Retail Media Networks during the interview. Share any relevant experiences or projects that highlight your interest in this fast-growing space.
✨Demonstrate Analytical Skills
Since the role requires a strong affinity for numbers, be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've optimised campaigns or improved performance metrics.
✨Familiarise Yourself with Key Tools
Research and understand the retail bid management technologies mentioned in the job description, such as Pacvue or Skai. Being able to discuss these tools and their functionalities will show your preparedness and eagerness to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle campaign challenges. Think of specific scenarios where you've had to optimise a campaign or address technical issues, and be ready to share those experiences.