At a Glance
- Tasks: Manage and optimise programmatic campaigns for exciting brands like Jet2 and Vimto.
- Company: Join WPP Media, a leader in creative transformation and media innovation.
- Benefits: Enjoy competitive pay, flexible work options, and great perks like mental health days.
- Other info: This is a hybrid role based in Manchester, perfect for those seeking a collaborative environment.
- Why this job: Be part of a dynamic team that values creativity and growth while making an impact.
- Qualifications: Passion for programmatic media and strong analytical skills are essential.
The predicted salary is between 28800 - 48000 £ per year.
Description
Position at T&Pm
Job Title: Programmatic Account Manager
Location: Manchester
Reporting to: Programmatic Business Director
Who Are We?
T&Pm is one of the world’s leading full-service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial, partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion in billings globally.
As an early adopter with the first AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all outputs, with 1,900 people trained on WPP’s proprietary AI platform Creative Studio to deliver enhanced outcomes for clients.
We believe in The Power of &, bringing diverse talent together to transform how great brands are built. Our teams blend creative, media, experience, and technology specialists to optimize business outcomes across channels, fueled by AI innovations. Working alongside clients’ marketing teams, we deliver ‘&mplified Creativity’ to solve business and brand challenges seamlessly, creatively, and efficiently.
Our people are our greatest asset. We aim to make a lasting impression on them by building strong communities, providing growth opportunities, and empowering them to make a difference. We value diversity, challenge, and champion each other and our clients to be the best we can be.
The Role
The Programmatic Account Manager will be responsible for planning and activating programmatically bought media campaigns. This includes working with open funnels, premium inventory, or bidding approaches using DSPs to meet campaign KPIs, ensuring ongoing optimization, and analyzing campaign performance.
Key Responsibilities
- Build media plans aligned with client KPIs.
- Conduct in-depth post-campaign analysis beyond topline metrics.
- Demonstrate a thorough understanding of premium display and programmatic advertising.
- Collaborate with other channels in an integrated performance approach.
- Stay updated on industry products and test new strategies within allowed matrices.
- Ensure campaigns align with overall media plans and are approved by Account Directors.
- Apply knowledge across platforms based on client needs.
- Develop expertise in search and biddable media, including PPC and social activities.
- Assist and mentor junior team members and track their progress.
Skills and Experience
Required
- Agency or client-side experience managing programmatic campaigns on DV360 or TradeDesk.
- Strong analytical skills with the ability to analyze data and develop recommendations.
- High attention to detail and understanding of optimization levers across platforms.
Desired
- Experience with display campaigns on Search, PPC, or Social.
- Line management experience.
- Knowledge of Google Analytics, CM360, other Adserving platforms, and DSPs like Quantcast, Amazon, Yahoo.
T&Pm is an equal opportunity employer and considers applicants without discrimination. We are committed to fostering a respectful culture where everyone feels they belong and has equal career opportunities.
(Please note this is a UK-based role and requires individuals to have the right to work in this location.)
#J-18808-LjbffrProgrammatic Account Manager in Manchester employer: GroupM
At GroupM in Manchester, we pride ourselves on being an exceptional employer that champions creativity and collaboration. Our vibrant work culture fosters personal and professional growth, offering employees access to extensive resources and training opportunities within the global WPP network. With competitive benefits, a commitment to mental health awareness, and a hybrid working model, we ensure our team members thrive while delivering outstanding results for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Account Manager in Manchester
✨Tip Number 1
Familiarise yourself with the key programmatic platforms mentioned in the job description, such as DV360 and TTD. Having hands-on experience or even just a solid understanding of these tools will give you an edge during discussions with the hiring team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've handled large data sets in previous roles. Be ready to discuss specific trends you've identified and how those insights led to actionable strategies for clients.
✨Tip Number 3
Build your knowledge about WPP Media and its values. Understanding their mission and how they approach creativity and client relationships will help you align your answers with their culture during the interview.
✨Tip Number 4
Prepare to discuss your experience in client management. Think of specific instances where you successfully communicated complex ideas to non-technical clients, as this is crucial for the Programmatic Account Manager role.
We think you need these skills to ace Programmatic Account Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in programmatic advertising and campaign management. Use keywords from the job description to demonstrate that you meet the specific requirements of the Programmatic Account Manager role.
Craft a Compelling Cover Letter:In your cover letter, express your passion for programmatic activation and how your skills align with the responsibilities outlined in the job description. Mention specific examples of past successes in managing campaigns or optimising performance.
Showcase Analytical Skills:Since the role requires handling large data sets and identifying trends, include examples in your application that showcase your analytical abilities. Discuss any tools or platforms you are proficient in, such as DV360 or TTD.
Highlight Communication Skills:Effective communication is key in this role. Provide examples of how you've successfully built relationships with clients or team members in previous positions. This will demonstrate your ability to communicate complex ideas clearly and effectively.
How to prepare for a job interview at GroupM
✨Know Your Programmatic Platforms
Familiarise yourself with core trading platforms like DV360, TTD, and Amazon. Be prepared to discuss how you've used these tools in past roles and how they can benefit the clients you'll be working with.
✨Showcase Your Analytical Skills
Be ready to demonstrate your ability to handle large data sets and extract actionable insights. Prepare examples of how you've identified trends in previous campaigns and how those insights led to improved performance.
✨Communicate Clearly
Excellent communication skills are crucial for this role. Practice explaining complex programmatic concepts in simple terms, as you may need to coach clients or team members who aren't as familiar with the technical aspects.
✨Prepare for Client Management Scenarios
Think about your experience in client servicing and be ready to discuss how you've built strong relationships with clients. Prepare examples of how you've handled challenging situations or exceeded client expectations in the past.
