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For Companies At a Glance
- Tasks: Create engaging marketing content and collaborate with teams to launch innovative products.
- Company: Join WPP Media, a leader in creative transformation and data-driven marketing solutions.
- Benefits: Enjoy competitive pay, flexible work options, and a vibrant company culture with plenty of perks.
- Why this job: Be part of a dynamic team that values creativity and offers opportunities for personal growth.
- Qualifications: Ideal candidates have experience in multimedia content creation and strong storytelling skills.
- Other info: This is a hybrid role based in London, perfect for those looking to make an impact.
The predicted salary is between 28800 - 48000 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
Role Summary And Impact
Choreograph is seeking a Product Marketing Executive to support the Global Communications team in driving go-to-market strategies, creating compelling messaging, and working cross-functionally with Product, Client, and Marketing to bring Open Media Studio to life. You’ll help us clearly communicate the value of our solutions to our clients and agencies, enabling growth across every stage of the product lifecycle.
What You Will Do
- Collaborate with product managers to understand new features and translate them into customer-facing messaging and materials.
- Develop product positioning, value propositions, and messaging frameworks for different personas.
- Execute go-to-market plans for product launches, working closely with Sales, Product, and Comms teams.
- Create compelling marketing collateral, including product one-pagers, decks and case studies.
- Conduct competitive research and market analysis to inform messaging and strategic direction.
- Ensure all assets meet brand standards, are optimized for their respective platforms and are delivered on time.
- Work closely with cross-functional teams, including Product Marketing, Training and Enablement to ensure assets are aligned with business objectives and meet needs.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Proven experience in a video production, editing or multimedia content creation, ideally within a marketing or product team. Proficiency with no- or low-production tools. Basic understanding of media production techniques, including video editing, screencasting and animation. Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. Ability to collaborate effectively across internal stakeholders. Strong visual storytelling skills. Familiarity with content distribution platforms and video hosting solutions.
BONUS POINTS
- Strong storytelling and communication skills—you can simplify complex ideas and speak to business value.
- Experience collaborating with cross-functional teams (Product, Client, Engineering, etc.).
- Comfortable working in a fast-paced, evolving environment.
- Self-starter with strong project management skills and attention to detail.
- Experience working in technology, SaaS or media industries.
- Experience working with global teams or distributed organizations.
- Familiarity with knowledge-sharing platforms and internal learning systems.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Product Marketing Copywriter employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Copywriter
✨Tip Number 1
Familiarise yourself with WPP Media's core values and mission. Understanding their focus on creativity and transformation will help you align your messaging during interviews, showcasing how your skills can contribute to their goals.
✨Tip Number 2
Research the Open Media Studio and its features thoroughly. Being able to discuss specific aspects of the platform and how they relate to marketing strategies will demonstrate your genuine interest and knowledge about the role.
✨Tip Number 3
Network with current or former employees of WPP Media on platforms like LinkedIn. Engaging in conversations can provide valuable insights into the company culture and expectations, which you can leverage during your interview.
✨Tip Number 4
Prepare examples of your previous work that showcase your storytelling and communication skills. Be ready to discuss how you've simplified complex ideas in past projects, as this aligns closely with the requirements of the Product Marketing Copywriter role.
We think you need these skills to ace Product Marketing Copywriter
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Product Marketing Copywriter position. Tailor your application to highlight how your skills and experiences align with what GroupM is looking for.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of GroupM's mission and values. Use specific examples from your past experiences that showcase your storytelling and communication skills.
Showcase Relevant Experience: In your CV, focus on your experience in marketing, copywriting, and any relevant multimedia content creation. Highlight projects where you've developed product positioning or executed go-to-market strategies, as these are key aspects of the role.
Proofread and Edit: Before submitting your application, take the time to proofread and edit your documents. Ensure there are no spelling or grammatical errors, and that your writing is clear and concise. This reflects your attention to detail, which is crucial for a copywriter.
How to prepare for a job interview at GroupM
✨Know Your Audience
Before the interview, research WPP Media and Choreograph thoroughly. Understand their mission, values, and recent projects. This will help you tailor your responses and demonstrate how your skills align with their goals.
✨Showcase Your Storytelling Skills
As a Product Marketing Copywriter, storytelling is key. Prepare examples of how you've simplified complex ideas in past roles. Be ready to discuss how you can create compelling narratives that resonate with different personas.
✨Prepare for Collaboration Questions
Expect questions about working with cross-functional teams. Think of specific instances where you've collaborated effectively with product managers, sales, or marketing teams. Highlight your ability to balance multiple projects while maintaining attention to detail.
✨Demonstrate Your Passion for Creativity
WPP values creativity and innovation. Share your thoughts on how you can contribute to their mission of transforming marketing through creativity. Discuss any personal projects or experiences that showcase your creative thinking and problem-solving abilities.
