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For Companies At a Glance
- Tasks: Lead paid search campaigns, optimize performance, and generate insightful reports.
- Company: Join EssenceMediacom, a dynamic team working with top brands like adidas.
- Benefits: Enjoy a collaborative environment with opportunities for mentorship and professional growth.
- Why this job: Be part of a growing team, influence major campaigns, and stay ahead in digital marketing trends.
- Qualifications: Experience in Paid Search, strong communication skills, and ability to analyze data are essential.
- Other info: This role offers a chance to mentor juniors and work with diverse stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
We are the EssenceMediacom Paid search & biddable team, consisting of approx. 60 people, working on a mix of blue-chip clients including: adidas
We are looking for the new Senior Executive to come and join the growing Paid Search team based in London.
Accountabilities include:
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Responsible for campaigns activation, optimisation and reporting.
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Audit accounts to improve performance and overseeing budgeting process, creation of projections and allocation with internal account teams.
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Create Media plans and provide spend forecasts.
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Developing and executing paid search strategies for clients
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Working with clients to identify campaign objectives, target audiences and key performance indicators (KPIs).
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Optimising campaigns to meet client objectives and budget requirements.
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Generating weekly, monthly, and quarterly reports to track campaign performance.
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Monitoring campaign performance and making recommendations for improvements.
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Keeping up to date with the latest Paid Search trends.
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Supporting the wider team with any ad hoc tasks.
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Mentorship of junior members across the team.
A good knowledge and experience of Paid Search (Google Ads, Bing Ads etc.)
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Demonstrable commercial experience liasing with a range of stakeholders within a business environment.
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Previous experience conducting reporting and post campaign analysis.
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Previous bid management experience using tools such as SA360, Google and Bing.
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Ability to work to tight deadlines.
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Excellent communication and interpersonal skills.
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Ability to work independently and as part of a team.
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Good organisational skills and attention to detail.
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Good knowledge of MS Office suite.
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Ability to analyse data and identify trends.
Paid Search Senior Account Executive London, England employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Senior Account Executive London, England
✨Tip Number 1
Familiarize yourself with the latest trends in Paid Search, especially focusing on platforms like Google Ads and Bing Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the industry, particularly those who work at EssenceMediacom or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimized campaigns in the past. Highlight your experience with reporting and analysis, as these are crucial for the role.
✨Tip Number 4
Showcase your mentorship skills by discussing any experiences where you've guided junior team members. This will align well with the responsibilities of supporting the wider team.
We think you need these skills to ace Paid Search Senior Account Executive London, England
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and requirements. Tailor your application to highlight your relevant experience in paid search, campaign optimization, and reporting.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with Google Ads, Bing Ads, and any bid management tools like SA360. Provide specific examples of successful campaigns you've managed and the results achieved.
Showcase Analytical Skills: Demonstrate your ability to analyze data and identify trends. Include examples of how you've used data to optimize campaigns and improve performance in previous roles.
Communicate Effectively: Since excellent communication skills are essential for this role, ensure your application is clear and concise. Use professional language and structure your documents well to make a strong impression.
How to prepare for a job interview at GroupM
✨Showcase Your Paid Search Expertise
Make sure to highlight your experience with Google Ads, Bing Ads, and any other relevant platforms. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role involves analyzing data and generating reports, come prepared with examples of how you've used data to drive campaign performance. Discuss any tools you've used for reporting and analysis, such as SA360.
✨Communicate Clearly and Effectively
Excellent communication skills are crucial for this position. Practice articulating your thoughts clearly, especially when discussing complex topics like campaign objectives and KPIs. Remember, you may need to explain your strategies to clients and stakeholders.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in paid search and be ready to share your insights during the interview. This shows your passion for the industry and your commitment to continuous learning, which is essential for optimizing campaigns effectively.
