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- Tasks: Manage paid search campaigns, optimise performance, and analyse data for insightful reporting.
- Company: Essence MediaCom is a global communications agency focused on innovation and diversity.
- Benefits: Enjoy flexible working, 25 days holiday, private medical insurance, and wellness allowances.
- Why this job: Join a dynamic team, develop your digital marketing skills, and make a real impact.
- Qualifications: Passion for digital marketing, analytical mindset, and effective communication skills required.
- Other info: Open to all applicants, encouraging diverse backgrounds and experiences.
The predicted salary is between 28800 - 43200 £ per year.
If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at peopleteam.london@essencemediacom.com.
At Essence MediaCom, we want to eradicate inequity. We don’t tolerate it, and when we see it, we act. We attract, support, and develop our talent without bias and strive to foster the empathy, creativity, and diversity of thought needed to drive meaningful change for our people, our clients, our industry, and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.
Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you. Did you know that marginalized groups including women, people of colour, and people with a disability are more likely to discount themselves for a role if they don’t feel they meet every requirement or understand the reasonable adjustments that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role for them. If this role isn’t quite right, you may be the perfect fit for another — so go ahead, apply and find out!
About GroupM Nexus: GroupM Nexus UK is a community of more than 1,000 specialists comprising Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.
The Team: The EssenceMediaCom Search team works to effectively manage paid search campaigns to consistently deliver excellent results against client KPIs. We are a team of approximately 30 people working across various clients and markets. You’ll be part of the wider Google Practice, a community for all EssenceMediaCom UK digital experts, focusing on connecting the Google ecosystem and delivering top performance for our clients.
Intro to the role: As a Search Executive, you will be responsible for keyword research, campaign builds, performance monitoring, optimisation, and analysing data to write insightful reports. You will develop excellent in-platform knowledge, working closely with the Search Account Manager and Senior Search Executive to plan and execute best-in-class Paid Search strategies, continuously seeking new opportunities through research and cross-team collaboration.
Key Responsibilities:
- Performance Monitoring and Optimisation: Manage your assigned paid search client campaigns, ensuring effective and timely optimisation and continuously seeking performance improvements. Collaborate with the Search Account Manager to plan and implement top-tier Paid Search strategies, including activation and testing of new products. Assist with performance analysis, internal reporting, issue identification, and ongoing solution development within your team.
- Working in your team: Support and collaborate with team members on implementation, optimisation, and activation of paid search campaigns. Communicate effectively with your Manager, client team, and contacts regarding deadlines and deliverables. Participate in client meetings and ongoing engagement activities.
- Finance and Operational Procedures: Conduct regular campaign and budget checks. Identify gaps in achievement of goals and work with your line manager to improve performance and efficiencies. Ensure financial accuracy during client budget processes and reconciliation of ad spend.
About You:
- Passion for digital marketing, especially Search.
- An analytical mindset, keen to deliver excellence for clients.
- Proactive attitude with enthusiasm for Search and learning.
- Effective time management and teamwork skills.
- Attention to detail and excellent communication skills, both written and verbal.
- Self-motivated, eager to expand knowledge and capabilities.
GroupM Nexus Benefits:
- New WPP Manchester Campus
- 25 Days Holiday + Birthday Off (increasing to 30 after three years)
- Flexible Working and Holidays Policies
- Private Medical Insurance Option
- In-house Barista and Refreshments
- Well-being allowance (e.g., Gym or Yoga)
- WPP Pension scheme
- Cycle to Work Scheme
- Online career review and development tools
- And many more!
About Essence MediaCom: We are a global communications agency leading with breakthrough thinking, building growth for brands, and helping clients see the bigger picture. Our network of 10,000 influencers helps breach traditional boundaries and unleash growth. We challenge conventional thinking to build, propel, and lead in diversity, equity, inclusion, and sustainability. Our success depends on our diverse and talented people, fostering a culture of collaboration, innovation, and opportunity.
We welcome conversations about flexible working for all roles at Essence MediaCom North. (Please note this is a UK-based role and requires individuals to have the right to work in this location.)
Paid Search Account Executive - PPC employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Account Executive - PPC
✨Tip Number 1
Familiarise yourself with the latest trends in paid search and PPC strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion for digital marketing.
✨Tip Number 2
Network with current employees or professionals in the industry through platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns or improved performance in previous roles. Being able to articulate your analytical mindset and proactive approach will set you apart from other candidates.
✨Tip Number 4
Showcase your teamwork skills by discussing past experiences where collaboration led to successful outcomes. Since this role involves working closely with a team, demonstrating your ability to communicate effectively and support others will be crucial.
We think you need these skills to ace Paid Search Account Executive - PPC
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Search Account Executive. Familiarise yourself with key terms like keyword research, campaign optimisation, and performance monitoring to demonstrate your knowledge in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing and paid search campaigns. Use specific examples that showcase your analytical skills and any successful projects you've managed, as this will resonate well with the hiring team.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital marketing and your proactive attitude. Mention how your skills align with the company's values, especially regarding diversity and inclusion, as this is important to Essence MediaCom.
Showcase Your Analytical Skills: In your application, emphasise your analytical mindset and ability to derive insights from data. Provide examples of how you've used data to improve campaign performance or solve problems in previous roles.
How to prepare for a job interview at GroupM
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for digital marketing, especially in the realm of paid search. Share any relevant experiences or projects that highlight your interest and dedication to this field.
✨Demonstrate Analytical Skills
Prepare to discuss how you approach data analysis and performance monitoring. Be ready to provide examples of how you've used data to optimise campaigns or improve results in previous roles.
✨Highlight Team Collaboration
Since teamwork is crucial in this role, be prepared to talk about your experiences working in teams. Share specific instances where you collaborated effectively with others to achieve a common goal.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s approach to paid search and their expectations for the role. This shows your genuine interest and helps you understand if the company aligns with your career goals.