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- Tasks: Manage paid search campaigns, optimise performance, and analyse data for insightful reporting.
- Company: WPP Media is a leading creative transformation company focused on media and technology.
- Benefits: Enjoy competitive medical plans, paid time off, mental health days, and a hybrid work environment.
- Why this job: Join a dynamic team that values creativity, collaboration, and personal growth in digital marketing.
- Qualifications: Passion for digital marketing, analytical skills, and effective communication are essential.
- Other info: This role is UK-based and requires the right to work in the location.
The predicted salary is between 28800 - 43200 £ per year.
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
As a Search Executive, you will be responsible for keyword research, campaign builds, performance monitoring and optimisation, alongside analysing data to write insightful commentary for reporting.
You will develop excellent in-platform knowledge, working closely with the Search Account Manager and Senior Search Executive to plan and execute best in class Paid Search strategy, whilst continuously looking for new opportunities through research and cross-team collaboration
Key Responsibilities:
Performance Monitoring and Optimisation
- Effectively manage your assigned paid search client campaigns; ensuring effective and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Work closely with the Search Account Manager to plan and execute a best in class Paid Search strategy including activation and rigorous testing of new products.
- Assist with performance analysis, internal report maintenance, issue identification and ongoing solution development that your team conducts
Working in your team
- Collaborate with and support other team members with the implementation, optimisation and paid search activation for clients.
- Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work.
- Contribute to client meetings and participate in ongoing client engagement.
Finance and Operational Procedures
- Carry out regular campaign and budget management checks.
- Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
- Ensure financial accuracy whilst conducting the client budgeting process and reconciliation of ad spend.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Additional skills include:
- Passion for digital marketing, in particular Search
- An analytical thought process, keen to drive continued excellence and deliver for our clients
- Have a proactive attitude, showing enthusiasm for Search and the desire to learn.
- Ability to manage their time effectively and to work as part of a group
- Attention to detail and excellent communication skills, both written and verbal
- Proactive and self-motivated, always looking to expand knowledge and capabilities
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re committed to employee growth. Benefits include competitive medical, retirement plans, vision, dental insurance, paid time off, partner discounts, and mental health days.
WPP Media is an equal opportunity employer. We foster a culture of respect and inclusion. We adopt a hybrid work approach, with teams in the office around four days a week. Please discuss accommodations or flexibility needs during the interview process.
This is a UK-based role and requires the right to work in this location.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information.
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Paid Search Account Executive employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Account Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid search and digital marketing. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who work in paid search. Attend industry events or join online forums to connect with others, as personal referrals can significantly boost your chances of landing an interview.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns or analysed data in previous roles. Being able to articulate your hands-on experience will demonstrate your capability and readiness for the role.
✨Tip Number 4
Research WPP Media and EssenceMediacom thoroughly. Understanding their values, culture, and recent projects will allow you to tailor your discussions and show that you're genuinely interested in being part of their team.
We think you need these skills to ace Paid Search Account Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Paid Search Account Executive position. Understand the key responsibilities and required skills, such as performance monitoring, optimisation, and collaboration with team members.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing and paid search. Emphasise any analytical skills and previous campaign management experience that aligns with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your proactive attitude. Mention specific examples of how you've successfully managed campaigns or contributed to team projects in the past.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive decisions or improve campaign performance. This will demonstrate your analytical thought process, which is crucial for the role.
How to prepare for a job interview at GroupM
✨Know Your Keywords
Familiarise yourself with keyword research tools and techniques. Be prepared to discuss how you would approach keyword selection for a campaign, as this is crucial for the role.
✨Showcase Your Analytical Skills
Be ready to demonstrate your ability to analyse data and derive insights. Prepare examples of how you've used data to optimise campaigns in the past, as this will be key to impressing the interviewers.
✨Understand the Company Culture
Research WPP Media and EssenceMediacom's values and culture. Be prepared to discuss how your personal values align with theirs, especially around creativity, collaboration, and client focus.
✨Prepare Questions
Have thoughtful questions ready for your interviewers. This shows your interest in the role and the company, and it gives you a chance to assess if it's the right fit for you.
