Executive, Paid Social

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Media Management and Delivery Team

Media Management and Delivery Team TR is a community of more than 300 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media agencies. Media Management and Delivery Team is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WPP Media and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

Role Summary and Impact

As an Executive, Paid Social; you will rapidly develop your knowledge of paid advertising across all the key social channels, from activation through to reporting. They will also learn how to work as part of a team that plan & deliver award-winning work in a busy agency environment that has training + development at its core.

Skills and Experience

As part of a busy Paid Social team the role is varied with several areas of focus. Executives will be given all the necessary training to help develop the skills required to fulfil their responsibilities. These include:

Campaign Management

• End-to-end set up of paid social campaigns across all the relevant social platforms.
• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards.
• Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• Writing performance commentary that delivers valuable insight and recommendations to clients.
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.

Operational Excellence

• Responsible for managing your workload and for communicating clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

Qualifications

• 1-2 years of experience in Digital/Social Marketing or related industry
• Able to display a good foundation in setting up and optimising paid social campaigns across one of more of the key social platforms (Meta, Instagram, TikTok).
• To have certificates from these platforms, especially Meta Blueprint Planner and Buyer certifications, TikTok Media Buying
• Any working experience in Digital Marketing or relevant internship programs
• Proficient with Microsoft Excel and PowerPoint
• Strong desire to learn and grow
• Effective communication skills and ability to adjust to a fast-changing environment
• Team player - able to receive and provide feedback professionally, thrive in a team environment and able to work collaboratively
• Passionate about digital media and technology and eager to keep learning

About You

Executive, Paid Social position is aimed at someone passionate about starting a career in digital marketing and paid social. We expect from an Executive, Paid Social to have following attributes:

• Display an eagerness to learn. You should be diligent and attentive to detail, able to listen, learn new skills, and put these into practice quickly.
• Able to display in interest in how digital advertising/marketing works (especially on social media channels) and a have desire to further your knowledge in this area.
• Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
• Being part of a busy agency environment we regularly work with large amounts of data so a confidence with numbers is also a must.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we are together, fostering creativity, collaboration, and connection. That\\\'s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.