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- Tasks: Lead analytics for Nestlé's media investment, optimising budgets and strategies across Europe.
- Company: OpenMind by WPP is a cutting-edge agency transforming Nestlé’s media function with AI-driven insights.
- Benefits: Enjoy a dynamic work environment with opportunities for growth, collaboration, and innovation.
- Why this job: Join a team impacting major brands while enhancing your analytics skills in a supportive culture.
- Qualifications: Bachelor’s degree in a quantitative field; experience in analytics or strategic roles required.
- Other info: This role is UK-based; applicants must have the right to work in the UK.
The predicted salary is between 60000 - 84000 ÂŁ per year.
Position at OpenMind
ABOUT OPENMIND
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fueled by WPP’s investment in AI, to maximize the impact of Nestlé media investment.
ACCOUNT OVERVIEW
OpenMind was recently awarded the ZEUR assignment for Nestlé Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Business Director to provide strong Analytics experience and leadership for in-scope Nestlé categories. Being above market, the role offers plenty of variety, with an enjoyable balance between driving growth for brands, strategic consultancy and laying the framework for excellence, ensuring we’re delivering change at scale.
OVERVIEW OF ROLE:
The Business Director, Business Intelligence role is here to bridge the gap between Nestlé Category teams and Analytics best practice. This position plays an integral part in supporting media investment teams as they set their annual media budgets and optimize effective plans for their accounts. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. We have a unique opportunity to raise the bar for Analytics across ZEUR, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.
RESPONSIBILITIES:
- Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally.
- Leverage Marketing Mix Models and Media Best Practice to achieve this goal.
- Leverage Nestlé Measurement Framework to understand the different ways each touchpoint performance is measured (RDM, Search, TV, Online Video, others).
- Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software.
- Lead the development of consolidated Marketing Mix Model analysis for Nestlé Category teams.
- Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.
- Provide relevant inputs to Nestlé Zone Europe Media Principles and work with category to localize this guide.
- Integrate key media concepts into the narrative, such as: reach, frequency, GRPs, carry over generation, multimedia measurement, brand-demand generation.
- Collect relevant data assets from markets in cluster to localize sufficiency guidelines.
- Explain and train local cluster markets into the usage of these concepts.
YOUR KNOWLEDGE & ABILITIES:
- Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork).
- Experience in a highly analytic or strategic role.
- Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context.
- Proactive; strong attention to detail.
- Able to work on multiple projects at the same time.
- Polished verbal and written communication skills.
- Familiar with some of theoretical/practical knowledge on the techniques described below:
- Marketing or Media Mix Modelling (understand outputs, perform).
- Regression / Multi-variate regression analysis.
- Ad Effectiveness research.
- A/B Tests, Lift analysis, Multicell analysis.
- Digital & Multi-touch attribution.
- Media Mix Optimization, based on response curves.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
Locations
Business Director, Applied Analytics employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director, Applied Analytics
✨Tip Number 1
Familiarise yourself with the latest trends in applied analytics and media measurement. Understanding how Marketing Mix Models work and being able to discuss their application in real-world scenarios will set you apart during interviews.
✨Tip Number 2
Network with professionals in the analytics and media sectors, especially those who have experience with Nestlé or similar FMCG brands. Engaging in conversations about industry challenges and solutions can provide valuable insights and connections.
✨Tip Number 3
Prepare to demonstrate your analytical skills through case studies or examples from your previous roles. Be ready to explain how you've used statistical methods to drive business decisions, as this will resonate well with the hiring team.
✨Tip Number 4
Showcase your communication skills by practising how to explain complex analytics concepts in simple terms. This is crucial for the role, as you'll need to articulate these ideas to both clients and internal teams effectively.
We think you need these skills to ace Business Director, Applied Analytics
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Business Director, Applied Analytics position. Understand the key responsibilities and required skills, especially those related to analytics and media measurement.
Tailor Your CV: Customise your CV to highlight relevant experience in analytics, strategic roles, and any specific projects that align with the responsibilities mentioned in the job description. Use keywords from the job listing to ensure your CV stands out.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also demonstrates your understanding of OpenMind's mission and how you can contribute to their goals. Mention specific experiences that relate to the role's requirements.
Showcase Your Analytical Skills: In your application, provide examples of how you've successfully used analytical techniques in previous roles. Discuss any experience with Marketing Mix Models, regression analysis, or media optimisation, as these are crucial for the position.
How to prepare for a job interview at GroupM
✨Understand the Role's Requirements
Before the interview, make sure you thoroughly understand the responsibilities and skills required for the Business Director, Applied Analytics position. Familiarise yourself with concepts like Marketing Mix Models and Media Best Practices, as these will likely come up during your discussion.
✨Prepare Real-World Examples
Be ready to share specific examples from your past experiences that demonstrate your analytical skills and strategic thinking. Highlight instances where you've successfully led projects or made data-driven decisions that had a significant impact on business outcomes.
✨Communicate Complex Ideas Simply
Since the role involves articulating complex analytics concepts to clients and internal teams, practice explaining these ideas in a straightforward manner. Use analogies or simple terms to ensure clarity, as this will showcase your ability to bridge the gap between technical and non-technical stakeholders.
✨Show Enthusiasm for Continuous Learning
Express your eagerness to stay updated with the latest trends in analytics and media measurement. Discuss any recent courses, certifications, or industry events you've attended, as this demonstrates your commitment to professional growth and your proactive nature.
