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- Tasks: Join our Analytics team to measure media effectiveness and improve campaign performance.
- Company: WPP Media is a global leader in creative transformation, driving growth through innovative media solutions.
- Benefits: Enjoy competitive pay, flexible working, health insurance, and opportunities for personal growth.
- Why this job: Be part of an award-winning team that values creativity and collaboration while making a real impact.
- Qualifications: A degree in a quantitative field and experience in analytics or data science are essential.
- Other info: This role is hybrid, requiring UK residency and offers a supportive, inclusive work culture.
The predicted salary is between 36000 - 60000 £ per year.
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
Role Summary and Impact
We are looking for a Senior Analytics Executive to join our growing Analytics & Insights team, reporting into the Analytics Manager. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.
You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
Some of the thing\’s we\’d like you to do:
- You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing
- You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
- Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics.
- Play an important part in collating and reporting incrementality results from Meta, Google and other media channels
- Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
- Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies
- Experience in analytics, measurement, data science, or a related field
- Well developed problem-solving skills and the ability to think critically and creatively
- Strong communication skills, with the ability to engage both technical and non-technical audiences
- Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike
- Demonstrable experience at presenting data in a visually engaging and insightful manner
- Familiarity with SQL
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice ( for more information on how we process the information you provide.
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Analytics Senior Executive employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Senior Executive
✨Tip Number 1
Familiarise yourself with the latest trends in media analytics, especially focusing on brand lift studies and conversion metrics. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the analytics and media industry, particularly those who have experience with WPP Media or similar companies. Attend relevant webinars or industry events to make connections that could provide insights or referrals.
✨Tip Number 3
Brush up on your SQL skills, as familiarity with this language is crucial for the role. Consider working on small projects or exercises that involve data manipulation and analysis to demonstrate your capabilities.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive decisions in past roles. Being able to articulate your problem-solving process and the impact of your insights will set you apart from other candidates.
We think you need these skills to ace Analytics Senior Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in analytics, measurement, and data science. Emphasise any work you've done with media campaigns, particularly with platforms like Meta and Google.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and analytics. Mention specific projects or experiences that demonstrate your ability to deliver actionable insights and improve campaign effectiveness.
Showcase Your Skills: Clearly outline your technical skills, especially in statistical analysis and tools like SQL. Provide examples of how you've used these skills to solve problems or enhance media measurement solutions.
Highlight Team Collaboration: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. Discuss how you’ve effectively communicated with both technical and non-technical audiences.
How to prepare for a job interview at GroupM
✨Showcase Your Analytical Skills
As a Senior Analytics Executive, you'll need to demonstrate your ability to interpret data and apply statistical tests. Be prepared to discuss specific examples from your past experiences where you successfully analysed data to draw actionable insights.
✨Familiarise Yourself with Media Measurement
Since the role involves implementing media campaign measurement, brush up on your knowledge of Brand Lift Studies and Conversion Lift Studies. Being able to articulate how these methods work and their importance in campaign effectiveness will impress your interviewers.
✨Communicate Effectively
Strong communication skills are essential for this position. Practice explaining complex analytical concepts in simple terms, as you'll need to engage both technical and non-technical audiences. Consider preparing a few examples of how you've done this in previous roles.
✨Embrace WPP's Core Values
WPP Media values creativity, collaboration, and trust. During your interview, reflect on how your personal values align with theirs. Share experiences that demonstrate your ability to lead collectively, create an open environment, and champion growth within a team.
