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For Companies At a Glance
- Tasks: Join our Analytics team to measure media effectiveness and improve campaign performance.
- Company: WPP Media is a global leader in creative transformation, driving growth through innovative media solutions.
- Benefits: Enjoy competitive pay, flexible work options, and access to top-notch training and development resources.
- Why this job: Be part of an award-winning team that values creativity and collaboration while making a real impact.
- Qualifications: A degree in a quantitative field and experience in analytics or data science are essential.
- Other info: This role is hybrid, requiring UK residency and the right to work in the UK.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
Role Summary and Impact
We are looking for a Senior Analytics Executive to join our growing Analytics & Insights team, reporting into the Analytics Manager. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.
You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
Some of the thing's we'd like you to do:
- You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing
- You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
- Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics.
- Play an important part in collating and reporting incrementality results from Meta, Google and other media channels
- Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
- Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies
- Experience in analytics, measurement, data science, or a related field
- Well developed problem-solving skills and the ability to think critically and creatively
- Strong communication skills, with the ability to engage both technical and non-technical audiences
- Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike
- Demonstrable experience at presenting data in a visually engaging and insightful manner
- Familiarity with SQL
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
Analytics Senior Executive employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Senior Executive
✨Tip Number 1
Familiarise yourself with the latest trends in media effectiveness measurement. Understanding concepts like Brand Lift Studies and Conversion Lift Studies will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of WPP Media or Choreograph. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Brush up on your SQL skills, as familiarity with this language is crucial for the role. Consider working on small projects or exercises that involve data manipulation to showcase your analytical capabilities.
✨Tip Number 4
Prepare to discuss how you've used data to drive decision-making in past roles. Be ready to share specific examples that highlight your problem-solving skills and ability to communicate complex data insights to both technical and non-technical audiences.
We think you need these skills to ace Analytics Senior Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in analytics, measurement, and data science. Emphasise any specific projects or roles where you've applied statistical tests or worked with media campaigns, particularly with platforms like Meta and Google.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with WPP Media's values and mission, and provide examples of how you've successfully delivered actionable insights in previous roles.
Showcase Your Analytical Skills: Include specific examples in your application that demonstrate your ability to interpret data and draw robust conclusions. Highlight any experience you have with SQL and presenting data in a visually engaging manner.
Highlight Team Collaboration: Since the role involves working within cross-functional teams, mention any past experiences where you've collaborated effectively with others. Use project management tools like Jira or Trello as examples of how you manage tasks and communicate with team members.
How to prepare for a job interview at GroupM
✨Understand the Role and Company
Before the interview, make sure you thoroughly understand the role of a Senior Analytics Executive and how it fits within WPP Media. Familiarise yourself with their mission, values, and recent projects, especially those related to data analytics and media effectiveness.
✨Prepare for Technical Questions
Given the analytical nature of the role, be ready to answer technical questions related to data interpretation, statistical tests, and media measurement techniques. Brush up on your knowledge of SQL and any relevant tools like Google Cloud Platform that may come up during the discussion.
✨Showcase Your Communication Skills
As the role involves client communication, practice articulating complex data insights in a clear and engaging manner. Prepare examples of how you've successfully communicated findings to both technical and non-technical audiences in the past.
✨Demonstrate Problem-Solving Abilities
Be prepared to discuss specific instances where you've tackled challenging problems in analytics or campaign measurement. Highlight your critical thinking and creative problem-solving skills, as these are essential for the role.
