Analytics Manager

Overview

An integral part of Analytics & Insight is our Campaign Analytics team. Campaign Analytics focuses on how we will measure and learn from a specific campaign or activity\’s performance. Campaign Analysts lead the design and implementation of experiments, ensure that in-campaign learnings make their way to activation teams to inform optimisation decisions and generate insightful post campaign analysis that helps advance our clients\’ learning agendas.

Responsibilities

• Lead the design and implementation of experiments to measure campaign performance and inform optimisation decisions.
• Ensure in-campaign learnings are shared with activation teams to drive action and improvements.
• Generate insightful post-campaign analyses that support clients’ learning agendas.
• Collaborate with cross-functional teams to translate analysis into pragmatic, real-world solutions for clients.

Qualifications

• A thirst for learning about technology, trends, media, people, brands and the industry.
• Experience in marketing with a focus on analytics; role suited for a media-savvy analyst or analytically focused planner.
• Detailed media, marketing and measurement knowledge across all channels.
• The ability to convert analysis into actionable, real-world solutions.
• Strong client-facing skills with the ability to explain complex analysis clearly and simply.
• Excellent knowledge of Excel, common econometrics packages and PowerPoint.
• A creative problem-solving mindset focused on robust, pragmatic solutions to ad-hoc client questions.
• Ambitious, determined and self-motivated.

About WPP Media and EssenceMediacom

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP\’s global media collective. EssenceMediacom is a leading WPP Media brand, a new breed of media agency grounded in analytics & insights and powered by data & technology. We help clients understand the modern marketing paradox and discover breakthroughs to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and built to evolve.

Role Summary and Impact

EssenceMediacom\’s Analytics & Insight team houses all analytics, effectiveness and insight specialists within EssenceMediacom. The team has one purpose: to ensure that every media planning decision is fueled by the best data and insights available. Our Analytics & Insight team delivers a data-driven approach to media strategy, planning and activation with an emphasis on accountability and experimentation.

Culture, Benefits and Working Arrangements

At WPP Media, we believe in the power of our culture and our people. We value a shared set of core values and provide a range of benefits, including competitive medical, group retirement plans, vision and dental insurance, generous paid time off, partner discounts and mental health awareness days. We operate with a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.