Digital Marketing Graduate

Job Title:

Digital Marketing Graduate (PPC Executive)

Company Overview:

Groupe SEB is the world reference in Small Domestic Appliances (SDA), with 11 products sold worldwide every second, 350 million products sold every year and a global turnover of €8 billion in 2023. As a group, we are present in more than 150 countries, represented by more than 35 brands (Tefal, Krups & Rowenta, to name a few) and 1,200 retail stores worldwide.

In the UK, we operate under the brand of Tefal, a UK brand leader in Cookware with a presence in Electrical Cooking & Food Preparation, Linen Care and Floorcare. As Tefal, we are a well-known brand with a strong product portfolio and have a partnership with world renown chef, Jamie Oliver and other brand collaborations with the likes of Nespresso.

Our modern office, located in the scenic Ditton Park in Datchet, offers a state of the art and modern facilities. Set amidst tranquil surroundings, our workplace fosters an atmosphere that ignites creativity and encourages collaboration.

We’re proud to have been accredited as a Great Place to Work in both 2022 and 2024, and we continuously strive to improve. Join us and be a part of our journey!

Job Overview:

The Media & Direct to Consumer (DTC) eCommerce team are at an exciting growth stage with investment from the business to develop the crucial sales channel. The team are at the forefront of digital transformation efforts, implementing innovative strategies to enhance customer experience and drive online sales.

Key Responsibilities as a Digital Marketing Graduate at Groupe SEB:

• Collaborating with the wider team on managing key performance media channels, focusing on paid search, Google shopping, and partnerships.
• Briefing our media agency on upcoming campaigns, providing direction on strategy, budgets, promotions, creatives, and focuses.
• Collaborating with the wider team on defining the annual activation plan and budgets across the media focus areas.
• Collecting and analysing platform data to monitor ROAS/other KPI performance, bringing strategic insights and providing recommendations for future campaign planning, campaign improvements, tests, and to increase media efficiencies.
• Providing detailed in-flight and post-campaign analysis to deliver understanding of campaign performance and recommendations for future improvements.
• Writing copy aligned to value props and defining keywords to focus on for our search campaigns.
• Setting up and managing product feeds to enable specific D2C media channels.
• Supporting the research and testing of new media channels/tactics with a view to propose integrations into the wider performance media strategy.
• Engaging closely with the wider D2C team on all aspects of running a D2C business – campaign ideation, commercial planning, ROAS forecasting, risk assessment, etc.
• Engaging with the European corporate marketing teams for reporting, best practice sharing, and influencing on media projects.

Qualifications and Skills required as a Digital Marketing Graduate at Groupe SEB:

• You are analytical and able to draw conclusions from data to take corrective action.
• You must be highly driven, enthusiastic, and willing to learn.
• You will have some demonstrable experience in a professional setting managing PPC campaigns (placement, internship, previous role etc) or be able to demonstrate a strong interest in Digital Marketing.
• You must possess a bachelor's degree or equivalent. Alternatively, you will have demonstrable experience.
• You will understand the commitment required for your role and the influence it has on the success of the channel and its objectives.
• Effective organisational skills with the ability to prioritise and make decisions. You will be able to prioritise and manage multiple projects.
• Strong interpersonal skills and possesses a collaborative approach to challenges.
• You are results-driven and motivated by your objectives. You will go the extra mile to ensure internal alignment and the success of the channel.
• You must be entrepreneurial and willing to think outside the box to try new approaches.
• You must be highly IT literate and able to demonstrate competent use of Microsoft Office packages, especially Excel.
• You are a problem solver and have a “can do” attitude to problem-solving whilst working cross-functionally.

Overview on package – Digital Marketing Graduate – Groupe SEB:

• Working Monday to Friday.
• Hybrid working, 3 days in the office and 2 days from home. Tuesday and Wednesday are our core days for cross-collaboration.
• Opportunity to earn a yearly performance bonus.
• A modern office environment with the option to work in open areas.
• Fun and team building activities within the building – Pool and Table Tennis.
• On site-gym that is accessible 24/7.
• Discounted lunches (we provide a weekly allowance).
• On-site parking and a free bus service from Datchet and Slough station.
• Dental and Private Health care options.

EO Statement:

Groupe SEB UK is an equal opportunities employer committed to creating a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds and are dedicated to eliminating discrimination and promoting equality of opportunity throughout our organisation. Join us in our mission to build a culture where everyone feels valued, respected, and empowered to succeed.