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- Tasks: Manage and optimise PPC campaigns, focusing on Google Ads and YouTube.
- Company: Join Groupe SEB, a global leader in Small Domestic Appliances with iconic brands like Tefal.
- Benefits: Enjoy hybrid working, performance bonuses, discounted lunches, and a 24/7 gym.
- Why this job: Make a measurable impact on brand awareness and sales while working in a creative environment.
- Qualifications: Analytical mindset, some PPC experience, and a degree or equivalent are required.
- Other info: Be part of a Great Place to Work, fostering collaboration and innovation.
The predicted salary is between 30000 - 42000 £ per year.
Digital Campaign Executive (PPC Executive)
Company Overview:
Groupe SEB is the world reference in Small Domestic Appliances (SDA), with 11 products sold worldwide every second, 350 million products sold every year and a global turnover of €8 billion in 2023. As a group, we are present in more than 150 countries, represented by more than 35 brands (Tefal, Krups & Rowenta, to name a few) and 1,200 retail stores worldwide.
In the UK, we operate under the brand of Tefal, a UK brand leader in Cookware with a presence in Electrical Cooking & Food Preparation, Linen Care and Floorcare. As Tefal, we are a well-known brand with a strong product portfolio and have a partnership with world renown chef, Jamie Oliver and other brand collaborations with the likes of Nespresso.
Our modern office, located in the scenic Ditton Park in Datchet, offers a state of the art and modern facilities. Set amidst tranquil surroundings, our workplace fosters an atmosphere that ignites creativity and encourages collaboration.
We’re proud to have been accredited as a Great Place to Work in both 2022 and 2024, and we continuously strive to improve. Join us and be a part of our journey!
Job Overview:
Supporting the Performance Media Manager on providing day to day management on ATL paid media campaigns, particularly focusing on paid search, google shopping, YouTube, affiliates, partnerships & display.
A specific focus of this role will be on our pure Direct-to-Consumer eCommerce media activations to fuel our sales growth ambitions in this retail channel, but support will also be provided on our top and mid-funnel campaigns to drive engagement and traffic.
This is an exciting role where you will have significant & measurable impact on driving traffic, sales & brand awareness for the Tefal brand, and be at the forefront of the advancement of Google products in the ever-changing landscape driven by AI.
Key Responsibilities as a Digital Campaign Executive at Groupe SEB:
- Collaborating with the wider team on managing key performance media channels, focusing on PPC paid search, google shopping, YouTube, affiliates and partnerships
- Managing and optimising paid search campaigns across Google ads, ensuring budget efficiency and performance growth
- Maintaining and optimising Google shopping campaigns & feeds, using tools like GMC and feed management platforms
- Writing copy aligned to value props & defining keywords to focus on for our search campaigns
- Researching & testing YouTube campaigns in line with brand and performance goals, leveraging audience targeting & creative testing to maximise effectiveness
- Working closely with our affiliate network & partners to drive incremental revenue & identify new opportunities
- Staying up to date with the evolving AI landscape, including changes to Google Ads, Performance Max & the future of search
- Briefing our media agency on upcoming campaigns, providing direction on strategy, budgets, promotions, creatives & focuses
- Collecting & analysing platform data to monitor ROAS/other KPI performance, bringing strategic insights & providing recommendations for future campaign planning, campaign improvements, tests & to increase media efficiencies
- Supporting the research and testing of new media channels / tactics with a view to propose integrations into the wider performance media strategy
Qualifications and Skills required as a Digital Campaign Executive at Groupe SEB:
- You are analytical and able to draw conclusions from data to take corrective action.
- You must be highly driven, enthusiastic, and willing to learn.
- You will have some demonstrable experience in a professional setting managing PPC campaigns (placement, internship, previous role etc).
- You must possess a bachelor\’s degree or equivalent. Alternatively, you will have demonstrable experience.
- You will understand the commitment required for your role and the influence it has on the success of the channel and its objectives.
- Effective organisational skills with the ability to prioritise and make decisions. You will be able to prioritise and manage multiple projects.
- Strong interpersonal skills and possesses a collaborative approach to challenges.
- You are results-driven and motivated by your objectives. You will go the extra mile to ensure internal alignment and the success of the channel.
- You must be entrepreneurial and willing to think outside the box to try new approaches.
- You must be highly IT literate and able to demonstrate competent use of Microsoft Office packages, especially Excel.
- You are a problem solver and have a “can do” attitude to problem-solving whilst working cross-functionally.
Overview on package – Digital Campaign Executive – Groupe SEB:
- Working Monday to Friday.
- Hybrid working, 3 days in the office and 2 days from home. Tuesday and Wednesday are our core days for cross-collaboration.
- Opportunity to earn a yearly performance bonus.
- A modern office environment with the option to work in open areas.
- Fun and team building activities within the building – Pool and Table Tennis.
- On site-gym that is accessible 24/7.
- Discounted lunches (we provide a weekly allowance).
- On-site parking and a free bus service from Datchet and Slough station.
- Dental and Private Health care options.
EO Statement:
Groupe SEB UK is an equal opportunities employer committed to creating a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds and are dedicated to eliminating discrimination and promoting equality of opportunity throughout our organisation. Join us in our mission to build a culture where everyone feels valued, respected, and empowered to succeed.
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Manufacturing
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Digital Campaign Executive employer: Groupe SEB
Contact Detail:
Groupe SEB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Campaign Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing, especially focusing on Google Ads and YouTube campaigns. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with PPC campaigns. Engaging with industry experts can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Stay updated on AI advancements in digital marketing, as this is a key focus for the role. Being able to discuss how AI impacts PPC strategies will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of past PPC campaigns you've managed or contributed to. Highlighting measurable results and your analytical approach will showcase your capability to drive performance in this role.
We think you need these skills to ace Digital Campaign Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing PPC campaigns. Use specific examples that demonstrate your analytical skills and ability to optimise campaigns, as these are key for the Digital Campaign Executive role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of Groupe SEB's brands and how your skills align with their goals, particularly in driving traffic and sales through digital campaigns.
Showcase Your Analytical Skills: Provide examples in your application that showcase your ability to draw insights from data. Discuss any previous experiences where you used data to improve campaign performance or make strategic decisions.
Highlight Collaborative Experience: Since the role involves working closely with teams and partners, emphasise any past experiences where you successfully collaborated on projects. This will demonstrate your interpersonal skills and ability to work cross-functionally.
How to prepare for a job interview at Groupe SEB
✨Know Your PPC Basics
Make sure you brush up on your knowledge of PPC campaigns, especially Google Ads. Be prepared to discuss your previous experiences managing such campaigns and how you've optimised them for better performance.
✨Showcase Your Analytical Skills
Since the role requires drawing conclusions from data, be ready to share examples of how you've used data analysis in past roles. Discuss specific metrics you've tracked and how your insights led to actionable changes.
✨Demonstrate Your Enthusiasm for Learning
Groupe SEB values a willingness to learn. Share instances where you've taken the initiative to learn new tools or strategies, particularly in the context of digital marketing and eCommerce.
✨Prepare for Collaborative Scenarios
As the role involves working closely with various teams, think of examples that highlight your collaborative approach. Be ready to discuss how you've successfully worked with others to achieve common goals.