Senior/ Account Executive - PR & Digital in London

Digital & PR Executive – Group42

Group42 are looking for a Digital and PR Executive to join our growing Digital and PR team and work across a sector-agnostic scope of consumer lifestyle, B2B, and healthcare clients. Reporting directly to the Head of Creative and Account Director, this role offers hands-on experience in running digital PR campaigns, integrating SEO strategies, content creation, and media outreach across multiple channels.

Package: £26,000–£30,000 + benefits, depending on experience (On-Site)

Key Responsibilities:

• Digital PR Campaigns: Plan, execute, and optimise digital PR campaigns across B2B and B2C clients, ensuring alignment with client goals and brand voice.
• Media & Influencer Outreach: Build and maintain relationships with journalists, bloggers, and online influencers to secure high-quality coverage.
• Content Creation: Develop and edit press releases, guest articles, blog posts, social copy, and multimedia content to support campaigns and enhance client visibility.
• SEO Integration: Collaborate with SEO teams to ensure content is optimised for search, including keyword integration, link-building strategies, and on-page SEO best practices.
• Analytics & Reporting: Monitor campaign performance across digital channels, providing insights and recommendations to optimise future activity.
• Social Media Support: Assist in amplifying PR campaigns via social channels, helping to increase engagement and reach.

What We\’re Looking For:

This role is ideal for candidates with proven experience in digital PR and SEO-driven campaigns. Candidates should be:

• Skilled in running digital PR campaigns, including outreach, content creation, and media relations
• Familiar with SEO principles, keyword research, and online optimisation strategies
• Confident in crafting compelling copy for press releases, articles, and digital content
• Analytical, able to track and report on campaign performance metrics
• Organised and capable of managing multiple projects simultaneously
• Strong communicators with excellent written and verbal skills

Development and Mentorship:

As a Digital and PR Executive at Group42, you\’ll receive guidance from our Head of Creative, Account Director and senior PR team. You\’ll develop expertise in digital PR, media relations, SEO integration, and content strategy, growing into a well-rounded PR professional capable of delivering measurable results in a fast-paced environment.

About Us:

42 Bruton is a high-growth boutique PR agency based in London. We specialise in leading PR strategies for ambitious scale-ups and challenger brands across the UK and the US. Our reputation is built on clean-cut execution, relentless media coverage, sharp industry positioning, and storytelling that drives investor and audience engagement alike. The Agency – now in its eighth year – is based out of our beautiful private office amidst the creative backdrop of SohoWorks, West London.