At a Glance
- Tasks: Support digital PR campaigns, manage social media, and create engaging content.
- Company: Join Group42, a dynamic marketing agency in the heart of London.
- Benefits: Starting salary from £28K, plus benefits and professional development opportunities.
- Other info: Work in a creative environment with excellent growth potential and mentorship.
- Why this job: Gain hands-on experience in digital marketing and make an impact across diverse sectors.
- Qualifications: Experience in digital marketing, copywriting, and social media management is essential.
The predicted salary is between 28000 - 35000 € per year.
Group42 is looking for a Digital Marketing Executive to join our growing PR and Digital Marketing team. You will work across a sector-agnostic mix of consumer lifestyle, B2B and healthcare clients, supporting digital campaigns that combine digital PR, social media, copywriting, blog content, onsite content and wider marketing activity. Reporting directly to the Head of Digital, this role offers hands-on experience in integrated digital marketing, content planning, social media management, SEO-led content, campaign copywriting, media amplification and digital PR support.
Key Responsibilities:
- Digital PR & Campaign Support: Support the planning and delivery of digital PR campaigns, helping to shape story angles, campaign assets, outreach materials and content that can earn online coverage, backlinks and brand visibility. Work closely with PR teams to ensure digital activity supports wider media objectives and helps clients build authority across relevant online spaces.
- Social Media Management: Help plan, create and manage social media content across client channels, including content calendars, captions, posting schedules, community engagement and campaign amplification. Support the development of platform-specific content that reflects each client’s tone of voice, audience and wider marketing objectives.
- Copywriting & Content Creation: Write clear, engaging and brand-appropriate copy across social posts, blogs, newsletters, website pages, campaign landing pages, thought leadership, email content and digital assets. Adapt writing style across different sectors and formats, balancing creativity with clarity, SEO relevance and commercial messaging.
- Blog, SEO & Onsite Content: Support the creation of onsite content designed to improve brand visibility, search relevance and audience engagement. Research and write blogs, guides, campaign pages and website copy that align with client priorities, keyword opportunities and wider PR or social media activity.
- Integrated Digital Marketing: Assist with the delivery of campaigns that bring together social media, digital PR, content marketing, influencer activity, email, onsite content and paid or organic amplification. Help ensure campaigns are joined up across channels, with consistent messaging, clear objectives and measurable outcomes.
- Reporting & Performance Insight: Monitor campaign performance across social, web, content and digital PR channels, helping to gather insight on reach, engagement, traffic, coverage, backlinks and audience behaviour. Use reporting outputs to support campaign optimisation and help shape future content decisions.
What We’re Looking For:
- We’re seeking candidates with experience in digital marketing, content creation, social media and digital PR.
- Skilled in writing engaging copy across social media, blogs, websites and digital campaign formats.
- Comfortable supporting digital PR campaigns, including story development, online coverage opportunities and backlink-led activity.
- Experienced in managing or supporting social media channels, content calendars and community engagement.
- Aware of SEO principles and how blog, onsite and campaign content can support search visibility.
- Able to adapt tone of voice across different clients, sectors and audience types.
- Organised and comfortable managing multiple deadlines, clients and content workstreams at once.
- Analytical enough to understand performance data and turn insight into practical content improvements.
- A strong communicator with excellent written skills, attention to detail and a proactive approach to learning.
Development and Mentorship: As a Digital Marketing Executive at Group42, you’ll work into our Head of Digital and wider PR team to develop expertise across digital PR, social media, SEO-led content, copywriting and integrated campaign delivery. You’ll grow into a rounded digital marketing professional capable of supporting campaigns from idea and content creation through to amplification, reporting and optimisation.
About Us: Group42 is a high-growth, London-based marketing agency, driving communications strategies for ambitious SMEs across the UK and US. We specialise in securing national and trade coverage, producing tier-1 content, and creating innovative campaigns across digital and traditional channels. We are based out of our beautiful private office amidst the creative backdrop of 180 Studios, The Strand, Central London. Join us to be part of a team that values creativity, collaboration, and professional growth.
Public Relations Digital Marketing Executive in London employer: Group42
Group42 is an exceptional employer that fosters a vibrant work culture in the heart of Central London, offering a unique opportunity for growth and creativity in the digital marketing space. With a focus on professional development, employees benefit from hands-on experience across diverse sectors, mentorship from industry leaders, and a collaborative environment that encourages innovative thinking. Join us to be part of a dynamic team dedicated to delivering impactful campaigns while enjoying the perks of working in a beautiful office setting amidst London's creative scene.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Digital Marketing Executive in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have a lead on that perfect Digital Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in digital marketing, social media, and copywriting. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research Group42 and mention specific projects or values that resonate with you in your conversations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Group42.
We think you need these skills to ace Public Relations Digital Marketing Executive in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing Executive role. Highlight your experience in digital PR, social media, and content creation, as these are key areas we’re looking for.
Show Off Your Writing Skills:Since this role involves a lot of copywriting, include samples of your best work. Whether it’s social media posts, blogs, or campaign content, let us see how you can engage an audience with your words.
Be Clear About Your Experience:In your application, clearly outline your relevant experience in managing social media channels and supporting digital PR campaigns. We want to know how you’ve contributed to past projects and what you can bring to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Group42
✨Know Your Digital Marketing Basics
Before the interview, brush up on your digital marketing knowledge. Understand key concepts like SEO, social media management, and digital PR. Be ready to discuss how these elements work together in campaigns, as this role requires a solid grasp of integrated digital marketing.
✨Showcase Your Copywriting Skills
Prepare examples of your writing that demonstrate your ability to adapt tone and style for different audiences. Bring along samples of social media posts, blogs, or any content you've created. This will help you illustrate your skills in engaging copywriting during the interview.
✨Familiarise Yourself with the Company
Research Group42 and its clients. Understand their approach to digital marketing and PR. Being able to reference specific campaigns or strategies they've implemented will show your genuine interest in the company and how you can contribute to their goals.
✨Prepare Questions About Campaign Performance
Think about how you would measure the success of digital campaigns. Prepare questions about how Group42 tracks performance and optimises content. This shows you're analytical and ready to engage with the data-driven side of digital marketing, which is crucial for this role.
