Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise SEO and paid ad campaigns across major platforms.
- Company: Join GROUP 16, a dynamic marketing agency with a diverse business ecosystem.
- Benefits: Enjoy flexible working, professional development, and a birthday bonus.
- Why this job: Make a real impact in a fast-paced environment where innovation thrives.
- Qualifications: 2-3 years in digital advertising and SEO; strong communication and copywriting skills required.
- Other info: Collaborate with a creative team and access ongoing training opportunities.
The predicted salary is between 32000 - 38000 £ per year.
Location: Aldershot
Job Type: Full-Time
Salary: £32,000–£38,000 per annum (DOE) + Performance Bonuses
Experience: 2–3 years in digital advertising and SEO
About GROUP 16
We're a bold, fast-growing marketing Agency built inside a thriving ecosystem of 15 diverse businesses, giving us a unique edge in the industry. From day one, we’ve worked at the frontline of real-world campaigns, testing, refining, and delivering proven strategies across multiple sectors. We partner with ambitious brands to deliver cutting-edge strategies across e-commerce, paid media, SEO, branding, and automation. Backed by a collaborative team and the latest technology, we’re building an agency where innovation is the baseline, and growth, for our clients and our people, is the result.
Role Overview
We're looking for an SEO & Paid Ads Specialist who’s not just a technician, but a strategist, communicator, and results-driver. You’ll take the lead on planning, launching, and optimising campaigns across Google, Meta, LinkedIn, and TikTok, while collaborating closely with our web, content, and creative teams. This is a highly visible, client-facing role. You’ll translate performance into impact, turning KPIs into growth and data into insight. From managing ad spend to refining landing page journeys, you’ll play a key part in how we generate traffic, leads, and revenue across multiple brands.
Key Responsibilities
- Plan, launch, and optimise cross-channel campaigns (Google Ads, Meta, LinkedIn, TikTok)
- Collaborate on integrated strategies with design, web, and content teams
- Write and test ad copy and creative variations to maximise engagement and conversion
- Perform keyword research, competitor audits, and SEO technical checks
- Track performance using Google Analytics, Sem Rush, and campaign-specific dashboards
- Manage pixel/tag implementation through tools like Google Tag Manager and Meta Pixel
- Report on campaign results and recommend data-driven actions to clients and internal teams
- Manage and optimise ad spend across multiple accounts, ensuring ROI is maximised
Requirements
- 2–3 years of hands-on experience in paid media and SEO, ideally in an agency environment
- Proven results across Google Ads and Meta campaigns; LinkedIn/TikTok experience a bonus
- Deep knowledge of keyword targeting, audience segmentation, and bid strategy
- Competence with Google Analytics 4, and tracking/tagging tools
- Excellent copywriting skills and attention to performance metrics
- Strong communication and presentation skills—comfortable leading client calls and reviews
- Highly collaborative; you’ll work closely with specialists across web, design, and content
Benefits
- Flexible Working
- Professional Development: Access to ongoing training and mentorship programs.
- Collaborative Culture: Work alongside a diverse team of professionals in a supportive environment.
- Birthday Bonus
- Generous Pension Contribution
- Regular Staff Events
How to Apply
Interested candidates are invited to submit their CV along with a cover letter detailing their relevant experience and why they are a good fit for the role.
SEO & Paid Ads Specialist employer: Group16
Contact Detail:
Group16 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & Paid Ads Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and paid advertising. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you speak confidently about current strategies during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've worked on in detail. Be ready to explain your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 3
Practice your communication skills, especially in presenting data and insights. Since this role is client-facing, being able to clearly articulate your findings and recommendations will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the digital marketing field. Attend local meetups or online webinars to connect with others in the industry. This can lead to valuable insights and potentially even referrals for the position at GROUP 16.
We think you need these skills to ace SEO & Paid Ads Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 2-3 years of experience in digital advertising and SEO. Focus on specific achievements in paid media campaigns, especially with Google Ads and Meta.
Craft a Compelling Cover Letter: In your cover letter, explain why you are a good fit for GROUP 16. Mention your strategic approach to SEO and paid ads, and how your skills can contribute to their innovative environment.
Showcase Your Skills: Emphasise your copywriting skills and your ability to analyse performance metrics. Provide examples of how you've optimised campaigns and improved ROI in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with web, content, and creative teams, mention any past experiences where you successfully collaborated with different departments to achieve campaign goals.
How to prepare for a job interview at Group16
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've worked on, particularly those involving Google Ads and Meta. Highlight the strategies you implemented, the results achieved, and how you optimised for better performance.
✨Demonstrate Your Analytical Skills
Since the role requires tracking performance using tools like Google Analytics and Sem Rush, be ready to explain how you've used these tools in the past. Discuss any insights you've gained from data analysis and how they influenced your campaign decisions.
✨Communicate Clearly and Confidently
As this is a client-facing role, strong communication skills are essential. Practice articulating your thoughts clearly and confidently, especially when discussing complex topics like SEO and paid media strategies.
✨Prepare for Collaboration Questions
Given the collaborative nature of the role, think about examples where you've successfully worked with design, web, or content teams. Be ready to discuss how you approach teamwork and resolve conflicts to achieve common goals.
