SEO & Paid Ads Specialist

Location: Aldershot

Job Type: Full-Time

Salary: £32,000–£38,000 per annum (DOE) + Performance Bonuses

Experience: 2–3 years in digital advertising and SEO

About GROUP 16

We\’re a bold, fast-growing marketing Agency built inside a thriving ecosystem of 15 diverse businesses, giving us a unique edge in the industry. From day one, we’ve worked at the frontline of real-world campaigns, testing, refining, and delivering proven strategies across multiple sectors.

We partner with ambitious brands to deliver cutting-edge strategies across e-commerce, paid media, SEO, branding, and automation. Backed by a collaborative team and the latest technology, we’re building an agency where innovation is the baseline, and growth, for our clients and our people, is the result.

If you\’re looking to join a forward-thinking team where no two days are the same, where your work directly impacts businesses, and where your skills will evolve as fast as the agency does, GROUP 16 is where you belong.

Role Overview

We\’re looking for an SEO & Paid Ads Specialist who’s not just a technician, but a strategist, communicator, and results-driver. You’ll take the lead on planning, launching, and optimising campaigns across Google, Meta, LinkedIn, and TikTok, while collaborating closely with our web, content, and creative teams.

This is a highly visible, client-facing role. You’ll translate performance into impact, turning KPIs into growth and data into insight. From managing ad spend to refining landing page journeys, you’ll play a key part in how we generate traffic, leads, and revenue across multiple brands.

Key Responsibilities

• Plan, launch, and optimise cross-channel campaigns (Google Ads, Meta, LinkedIn, TikTok)
• Collaborate on integrated strategies with design, web, and content teams
• Write and test ad copy and creative variations to maximise engagement and conversion
• Perform keyword research, competitor audits, and SEO technical checks
• Track performance using Google Analytics, Sem Rush, and campaign-specific dashboards
• Manage pixel/tag implementation through tools like Google Tag Manager and Meta Pixel
• Report on campaign results and recommend data-driven actions to clients and internal teams
• Manage and optimise ad spend across multiple accounts, ensuring ROI is maximised

Requirements

• 2–3 years of hands-on experience in paid media and SEO, ideally in an agency environment
• Proven results across Google Ads and Meta campaigns; LinkedIn/TikTok experience a bonus
• Deep knowledge of keyword targeting, audience segmentation, and bid strategy
• Competence with Google Analytics 4, and tracking/tagging tools
• Excellent copywriting skills and attention to performance metrics
• Strong communication and presentation skills—comfortable leading client calls and reviews
• Highly collaborative; you’ll work closely with specialists across web, design, and content

Benefits

• Flexible Working
• Professional Development: Access to ongoing training and mentorship programs.
• Collaborative Culture: Work alongside a diverse team of professionals in a supportive environment.
• Birthday Bonus
• Generous Pension Contribution
• Regular Staff Events

How to Apply

Interested candidates are invited to submit their CV along with a cover letter detailing their relevant experience and why they are a good fit for the role to