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- Tasks: Lead and optimise paid ad campaigns across platforms like Google, Meta, and TikTok.
- Company: Join GROUP 16, a dynamic marketing agency thriving in a diverse business ecosystem.
- Benefits: Enjoy flexible working, professional development, birthday bonuses, and regular staff events.
- Why this job: Make a real impact on brands while evolving your skills in a fast-paced environment.
- Qualifications: 2-3 years in digital advertising and SEO, with strong communication and copywriting skills.
- Other info: Work in a collaborative culture with access to ongoing training and mentorship.
The predicted salary is between 32000 - 38000 £ per year.
Location: Aldershot
Job Type: Full-Time
Salary: £32,000–£38,000 per annum (DOE) + Performance Bonuses
Experience: 2–3 years in digital advertising and SEO
Location: Work from office, Located in Aldershot
About GROUP 16
We’re a bold, fast-growing marketing Agency built inside a thriving ecosystem of 15 diverse businesses, giving us a unique edge in the industry. From day one, we’ve worked at the frontline of real-world campaigns, testing, refining, and delivering proven strategies across multiple sectors. We partner with ambitious brands to deliver cutting-edge strategies across e-commerce, paid media, SEO, branding, and automation. Backed by a collaborative team and the latest technology, we’re building an agency where innovation is the baseline, and growth, for our clients and our people, is the result.
Role Overview
We’re looking for a Marketing Paid Ads Specialist who’s not just a technician, but a strategist, communicator, and results-driver. You’ll take the lead on planning, launching, and optimising campaigns across Google, Meta, LinkedIn, and TikTok, while collaborating closely with our web, content, and creative teams. This is a highly visible, client-facing role. You’ll translate performance into impact, turning KPIs into growth and data into insight. From managing ad spend to refining landing page journeys, you’ll play a key part in how we generate traffic, leads, and revenue across multiple brands.
Key Responsibilities
- Plan, launch, and optimise cross-channel campaigns (Google Ads, Meta, LinkedIn, TikTok)
- Collaborate on integrated strategies with design, web, and content teams
- Write and test ad copy and creative variations to maximise engagement and conversion
- Perform keyword research, competitor audits, and SEO technical checks
- Track performance using Google Analytics, Sem Rush, and campaign-specific dashboards
- Manage pixel/tag implementation through tools like Google Tag Manager and Meta Pixel
- Report on campaign results and recommend data-driven actions to clients and internal teams
- Manage and optimise ad spend across multiple accounts, ensuring ROI is maximised
Requirements
- 2–3 years of hands-on experience in paid media and SEO, ideally in an agency environment
- Proven results across Google Ads and Meta campaigns; LinkedIn/TikTok experience a bonus
- Deep knowledge of keyword targeting, audience segmentation, and bid strategy
- Competence with Google Analytics 4, and tracking/tagging tools
- Excellent copywriting skills and attention to performance metrics
- Strong communication and presentation skills—comfortable leading client calls and reviews
- Highly collaborative; you’ll work closely with specialists across web, design, and content
Benefits
- Flexible Working
- Professional Development: Access to ongoing training and mentorship programs.
- Collaborative Culture: Work alongside a diverse team of professionals in a supportive environment.
- Birthday Bonus
- Generous Pension Contribution
- Regular Staff Events
How to Apply
Interested candidates are invited to submit their CV along with a cover letter detailing their relevant experience and why they are a good fit for the role to david@group16.co.uk.
Marketing Paid Ads Specialist and SEO employer: Group16
Contact Detail:
Group16 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Paid Ads Specialist and SEO
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising and SEO. Since this role requires a strategic mindset, being up-to-date with industry changes will help you stand out during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your ability to drive performance and ROI, as this is crucial for the role.
✨Tip Number 3
Showcase your collaborative skills by preparing examples of how you've worked with cross-functional teams. This role involves close collaboration with design, web, and content teams, so highlighting your teamwork experience will be beneficial.
✨Tip Number 4
Practice your communication skills, especially in presenting data-driven insights. Since this is a client-facing role, being able to clearly articulate your strategies and results will set you apart from other candidates.
We think you need these skills to ace Marketing Paid Ads Specialist and SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 2-3 years of experience in digital advertising and SEO. Focus on specific achievements in paid media campaigns, especially with Google Ads and Meta.
Craft a Compelling Cover Letter: In your cover letter, explain why you are a good fit for GROUP 16. Mention your strategic approach to marketing, your collaborative skills, and how you can contribute to their innovative environment.
Showcase Relevant Skills: Emphasise your copywriting skills and familiarity with tools like Google Analytics, Sem Rush, and Google Tag Manager. Provide examples of how you've used these tools to drive results in past roles.
Highlight Your Communication Skills: Since this is a client-facing role, demonstrate your strong communication and presentation skills. Mention any experience leading client calls or reviews, as this will be crucial for the position.
How to prepare for a job interview at Group16
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed, particularly those on Google Ads and Meta. Highlight the strategies you used, the results achieved, and how you optimised for better performance.
✨Demonstrate Your Analytical Skills
Since this role involves tracking performance and making data-driven decisions, be ready to explain how you use tools like Google Analytics and Sem Rush. Share examples of how your insights led to actionable changes in campaigns.
✨Communicate Clearly and Confidently
As a client-facing role, strong communication is key. Practice articulating your thoughts clearly, especially when discussing complex strategies or results. This will show that you're comfortable leading client calls and reviews.
✨Emphasise Collaboration
This position requires working closely with various teams. Prepare to discuss how you've successfully collaborated with designers, content creators, or other specialists in past roles to achieve campaign goals.
