Marketing Executive / Coordinator

Innovators of machinery for special project application

• Full time based at Calder Vale Road, Wakefield, West Yorkshire
• 37 hours a week
• 8 am to 4:30 pm, Monday to Thursday
• 8 am to 1 pm, Friday

We are looking for a Marketing Executive / Coordinator to join our expanding team

MAIN FUNCTION & SCOPE OF THE JOB:

You will be responsible to the CEO for promoting and supporting in the delivery of both online and offline marketing campaigns, event management with some Executive/PA work.

MAIN DUTIES INCLUDE BUT ARE NOT LIMITED TO:

Website / Social Media

• Maintain and update the company website / social media with new products, vacancies, news articles and press releases.
• Work alongside our existing marketing agency for press release production & promotion to ensure a wider reach across all platforms.
• Collect/analyse market trends and target demographics and report to the Board/Senior Managers.

Company Branding / Literature

• Creating, producing and managing all marketing materials, ensuring all literature and flyers are aligned with our branding guidelines.
• Design/create e-shots to promote Group Rhodes and all divisions (4 Companies)
• Design/create signage for company vehicles and presentations.
• Write our internal newsletter to share company/employee news and increase our internal communications.

Exhibitions / Company Events

• Liaise with exhibition organisers to plan stand layouts / logistics / promotional giveaways.
• Ensure risk assessments are updated for each exhibition.
• Prepare to support the build and disassemble of exhibition stands.
• Willingness to work away during the exhibition period.
• Support events such as company employee briefings and take marketing photos where required.
• Support/promote local charity events to increase our community social responsibilities.
• Assist our CEO with marketing initiatives with external trade organisations e.g. MTA, MMMA, and EAMA.

HubSpot/CRM Management

• Deliver marketing campaigns, via HubSpot, to increase customer service engagement.
• Manage HubSpot by tracking sales enquiries and report where required.

SKILLS, KNOWLEDGE AND EXPERIENCE:

Qualifications

• Qualifications in Marketing / Business Management or similar activity (E)

Skills and Knowledge

• Knowledge and understanding of social media platforms(E)
• Strong communication skills, both verbal and written(E)
• Good knowledge of all Microsoft packages, particularly PowerPoint(E)
• Must have a high attention to detail(E)
• Working knowledge of Canva to create presentations / literature(D)
• Ability to use your own initiative and work autonomously(E)
• Understanding of HubSpot or other CRM systems(D)

Experience

• Previous experience of marketing/brand development(E)
• Experience of creating and designing promotional literature(E)
• Experience of using HubSpot (or other CRM) to promote marketing campaigns(D)
• Experience of event management(D)
• Experience of report writing(D)
• Experience within graphic design and photo editing(D)

Character

• Self-motivated/enthusiastic with the ability to solve problems as they arise.
• Ability to work using own initiative and under pressure – ask for help when required.
• Ensure your highest quality is always achieved when undertaking tasks.
• Share ideas and knowledge for continuous improvement.
• Promote, embrace and manage change.
• Promote honesty and integrity within the business.

Respect

• Contribute to a happy working environment.
• Be able to work as part of a small team.
• Be respectful to all colleagues, ensuring an inclusive and welcoming environment is maintained.
• Zero tolerance of any form of harassment.

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