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- Tasks: Shape user interactions with our AI-enabled media platform through in-app communication strategies.
- Company: Join Choreograph, WPP’s innovative data products and technology company transforming marketing.
- Benefits: Enjoy a dynamic work environment with opportunities for collaboration and creativity.
- Why this job: Be at the forefront of AdTech, driving impactful user engagement and shaping the future of marketing.
- Qualifications: Extensive experience in product marketing and user engagement; familiarity with chatbots and A/B testing.
- Other info: This role is UK-based; applicants must have the right to work in the UK.
The predicted salary is between 36000 - 60000 £ per year.
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
Choreograph is seeking a skilled Director, In-System Comms Architect to join our Product Comms team. This person will play a critical role in shaping how users interact with and derive value from the OMS Platform. This person will own the design, implementation and optimization of in-app communication strategies, leveraging user journey triggers to deliver timely, relevant and impactful engagement. The ideal candidate will collaborate across Product, Measurement and Design teams to ensure communications align with business goals, enhance user experience and drive KPIs. The role will work closely with Product Training.
WHAT YOU WILL DO
- Develop and execute a comprehensive strategy for in-product communications, identifying key touchpoints along the user journey for optimal engagement.
- Oversee the development and functionality of in-platform chat interfaces and bots, including writing scripts, managing workflows, and ensuring seamless integration with the overall user experience.
- Collaborate with the Product Training and Product Development team to curate and adapt content for in-product communications.
- Set up test communications and conduct experiments to evaluate their success, iterating based on performance data.
- Partner with the Product Measurement team to analyse communication performance, identify trends and understand their impact on KPIs and user conversions.
- Work closely with Product Design teams to design and implement in-system communications that are intuitive, engaging and align with OMS’ overall design and user experience.
- Leverage automation tools and personalization techniques to tailor in-app messages to specific user segments and contexts, enhancing engagement and relevance.
- Serve as a liaison between Product Comms, Training, Measurement and UX/UI teams, ensuring in-system communication efforts are cohesive and aligned with broader organizational goals.
WHAT YOU WILL NEED
- Extensive and proven experience in product marketing, user engagement or a related role.
- Proven experience with in-app communication tools, chatbots or similar systems.
- Familiarity with A/B testing frameworks and tools for evaluating communication effectiveness.
- Knowledge of automation platforms and personalization engines.
- Understanding of UX/UI principles and design processes.
- Deep understanding of digital product and creating content for digital products.
- Familiarity with product marketing processes and the ability to translate product knowledge into easily digestible marketing collateral.
- A depth of knowledge of media and the media planning & buying landscape.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent collaboration skills and the ability to work cross-functionally in a fast-paced environment.
- Experience in creating customer-facing product documentation and marketing narratives.
- Experience with technical writing tools.
If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.
Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph at GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
Technical Writer London, England employer: Group M Worldwide Inc.
Contact Detail:
Group M Worldwide Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Writer London, England
✨Tip Number 1
Familiarise yourself with the OMS Platform and its features. Understanding how users interact with the platform will help you tailor your approach to in-app communications, making your insights more relevant during interviews.
✨Tip Number 2
Showcase your experience with in-app communication tools and chatbots. Be prepared to discuss specific projects where you've successfully implemented these technologies, as this will demonstrate your hands-on expertise.
✨Tip Number 3
Brush up on A/B testing frameworks and tools. Being able to articulate how you've used data to drive decisions in past roles will set you apart, especially since the role involves analysing communication performance.
✨Tip Number 4
Network with professionals in the AdTech industry. Engaging with others in the field can provide valuable insights and connections that may help you during the application process and beyond.
We think you need these skills to ace Technical Writer London, England
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Technical Writer position at Choreograph. Understand the key responsibilities and required skills, particularly around in-app communication strategies and user engagement.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, user engagement, and technical writing. Emphasise any familiarity with in-app communication tools and your ability to create customer-facing documentation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the AdTech industry and your understanding of the role. Mention specific examples of how your previous work aligns with the responsibilities outlined in the job description.
Showcase Relevant Projects: If possible, include links or references to previous projects that demonstrate your experience with in-app communications, chatbots, or similar systems. This will provide concrete evidence of your capabilities and fit for the role.
How to prepare for a job interview at Group M Worldwide Inc.
✨Understand the Product
Before your interview, make sure you have a solid understanding of Choreograph's OMS Platform. Familiarise yourself with its features and how in-app communications can enhance user experience. This will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Showcase Your Technical Writing Skills
Prepare examples of your previous work in technical writing, especially any customer-facing product documentation. Be ready to discuss how you approach creating clear, engaging content that aligns with user needs and business goals.
✨Highlight Collaboration Experience
Since the role involves working closely with various teams, be prepared to share specific examples of how you've successfully collaborated across departments in the past. Emphasise your ability to communicate effectively with different stakeholders.
✨Discuss Data-Driven Decision Making
Choreograph values data-driven strategies, so be ready to talk about your experience with A/B testing and analysing communication performance. Share how you've used data to inform your decisions and improve user engagement in previous roles.
