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- Tasks: Lead the Mars Wrigley account, ensuring strategic alignment and operational delivery across Europe.
- Company: Join EssenceMediacom, a top global agency redefining marketing with data-driven solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for continuous learning and personal growth.
- Why this job: Be part of a team that drives marketing breakthroughs for iconic brands like Coca-Cola and Google.
- Qualifications: 10+ years in media agencies, strong analytical skills, and exceptional client relationship management experience required.
- Other info: Work with a diverse team across 120 offices globally, impacting major brands and markets.
The predicted salary is between 43200 - 72000 £ per year.
Regional Account Director , Client Services – EMEA
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world’s largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US $21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, and Sony.
Reports to: Global Account Director (GAD)
The Role
The Regional Account Director (RAD) is a key role within the Mars Europe team at EssenceMediacom with overall accountability for the performance and growth of the Europe Mars Wrigley account portfolio and revenue. Critical to success will be effective alignment of strategy, structure, operational delivery and resources in order to ensure delivery against agreed client KPIs.
The role includes management of a senior leadership team consisting of Planning leads, a Data Director, an Analytics Director, Strategy Directors and local market senior contacts.
The successful candidate must be confident in senior client relationship management, digital and data led planning, agency team operations, and commercial management. The candidate for the role would ideally have a range of client and category experience, demonstrating strong analytical capabilities and the strong emotional intelligence and gravitas to lead matrix clients and agency teams.
Accountabilities include:
- Strategic management: collaboration with the client and relevant Europe EssenceMediacom stakeholders to agree and implement a progressive strategy for the Mars Wrigley account with a clearly defined scope of work document. To report on a quarterly basis account performance vs. strategic plans to defined stakeholders e.g. GAD.
- Business Partnering: build relationships with key Mars Wrigley stakeholders to get EssenceMediacom high visibility. Hold the position of trusted business partner and advocate to the client, providing advice and guidance on account optimisation.
- Knowledge management: ensure relevant business knowledge is deployed, shared and retained within the team and shared across the wider function where relevant.
- Operational delivery: effectively coordinate, direct and manage the overall Mars Wrigley account across the Europe region. Create and successfully implement clear, robust, and measurable operational delivery plans in line with the agreed scope of work.
- Reporting: own full accountability for the effective provision of client-facing interactions e.g. quarterly business reviews in line with internal reporting requirements and expectations.
- Quality assurance: support the development and effective implementation of quality assurance initiatives across the Mars Wrigley team, EssenceMediacom and the client.
- Account Performance: lead the team to consistently achieve performance standards (KPIs), effectively monitoring ongoing performance and implementing change where remedial action is necessary.
- Performance management: conduct recruitment and retention initiatives, establish succession plans and nurture high potential talent.
A bit about your skills and experience:
- 10+ years media agency experience in both strategic and performance environments.
- Strong analytical skills.
- A depth of experience in client management and matrix organisation management.
- Experience of the latest digital media solutions, from Amazon to programmatic, Influencers to Social, but be able to think and represent across the whole media mix, including TV, outdoor, sponsorship, partnerships and beyond.
- Strong knowledge of eCommerce.
- An understanding of the right strategic balance between eCommerce and brand investment, and the quantification of those strategies.
- Demonstrable experience of running large pieces of business across either a market, regional or global remit.
- Confident interpreter of data and insight.
- Exceptional client relationship building skills.
- An ability to lead multiple internal stakeholders at all levels across multiple disciplines.
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Regional Account Director employer: Group M Worldwide Inc.
Contact Detail:
Group M Worldwide Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Account Director
✨Tip Number 1
Familiarize yourself with the latest trends in digital media solutions, especially those relevant to eCommerce and programmatic advertising. This knowledge will help you stand out as a candidate who understands the current landscape and can bring valuable insights to the Mars Wrigley account.
✨Tip Number 2
Network with professionals in the media agency space, particularly those who have experience with large clients like Mars Wrigley. Building relationships with industry insiders can provide you with insider knowledge and potentially lead to referrals.
✨Tip Number 3
Demonstrate your analytical skills by preparing case studies or examples of how you've successfully managed client accounts in the past. Be ready to discuss specific KPIs you’ve achieved and how you approached challenges in previous roles.
✨Tip Number 4
Showcase your emotional intelligence and leadership abilities during interviews. Prepare to discuss how you've effectively led teams and built strong client relationships, emphasizing your ability to navigate complex organizational structures.
We think you need these skills to ace Regional Account Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Regional Account Director position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: Emphasize your 10+ years of media agency experience, particularly in strategic and performance environments. Provide specific examples of your client management skills and any experience with digital media solutions.
Showcase Analytical Skills: Since strong analytical capabilities are crucial for this role, include instances where you've successfully interpreted data and insights to drive business decisions. This will demonstrate your ability to meet the analytical demands of the position.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also conveys your passion for the role and the company. Discuss how your values align with EssenceMediacom's commitment to continuous learning and client success.
How to prepare for a job interview at Group M Worldwide Inc.
✨Showcase Your Strategic Thinking
As a Regional Account Director, you'll need to demonstrate your ability to develop and implement effective strategies. Prepare examples of past experiences where you successfully aligned strategy with client goals, and be ready to discuss how you would approach the Mars Wrigley account.
✨Highlight Your Client Management Skills
Strong client relationship management is crucial for this role. Be prepared to share specific instances where you've built trust and rapport with clients, particularly in complex or matrix environments. This will showcase your emotional intelligence and ability to navigate client dynamics.
✨Demonstrate Analytical Capabilities
Given the emphasis on data-led planning, come equipped with examples that illustrate your analytical skills. Discuss how you've used data to drive decisions and optimize account performance, and be ready to interpret data insights during the interview.
✨Understand the Digital Media Landscape
Familiarize yourself with the latest digital media solutions and trends, including eCommerce strategies. Be prepared to discuss how you would balance brand investment with eCommerce initiatives, and provide insights into how these strategies can be quantified for success.
