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- Tasks: Lead programmatic media strategies and optimize campaigns across multiple EMEA markets.
- Company: Join EssenceMediacomX, a global agency transforming advertising through data and creativity.
- Benefits: Enjoy a supportive workplace that invests in your career and promotes diversity.
- Why this job: Be part of a mission-driven team tackling complex marketing challenges with innovative solutions.
- Qualifications: Experience in digital media, managing large-scale programmatic accounts, and leading teams is essential.
- Other info: This role offers opportunities for mentorship and professional growth in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
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Job Purpose
Programmatic involves planning & flawlessly executing programmatically bought media plans across display, video, and mobile, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology to facilitate 1:1 communication with our audience.
You will be the programmatic media lead for the team, providing strategic insight and consultancy to local markets to help them evolve programmatic best practices, as well as oversee campaign executions managed centrally across multiple EMEA markets.
What we need from you
- Effectively oversee your team’s programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities.
- Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts.
- Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech.
- Consult and engage with local territories to drive digital maturity across Display & Programmatic.
- Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential.
- Work with the Reservation Media and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms.
A little bit about you…
Required
- Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Directors / Heads-of-Programmatic, and/or Marketing Directors / Marketing Managers on the client side.
- Experience with planning and running large-scale programmatic accounts, preferably via DV360 but also Amazon, Trade Desk, AppNexus, Avocet.
- Advanced experience of YouTube (via Google Ads) is also required.
- Adept at running campaigns across multiple countries / languages.
- Advanced knowledge of in-market programmatic challenges for key EMEA, LATAM & APAC markets – UK, DE, AU, MX etc.
- Experience delivering integrated digital campaigns for large clients – Search, Display, Social, etc.
Desired
- Extensive knowledge of Campaign Manager and the Google tech stack.
- Google AdWords Certification (including Video Certification).
- Experience with Doubleclick Search (plus certification).
- Experience with Google Analytics (plus certification).
- Experienced with programmatic tools and solutions to streamline workflows.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibility, and activities may change at any time with or without notice.
What you can expect from EMX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s complex marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
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Programmatic Senior Associate Director employer: Group M Worldwide Inc.
Contact Detail:
Group M Worldwide Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Senior Associate Director
✨Tip Number 1
Make sure to showcase your experience with programmatic platforms like DV360, Amazon, and Trade Desk. Highlight specific campaigns you've managed and the results achieved to demonstrate your expertise.
✨Tip Number 2
Familiarize yourself with the latest trends in programmatic advertising, especially in EMEA, LATAM, and APAC markets. Being knowledgeable about regional challenges will set you apart as a candidate who understands the landscape.
✨Tip Number 3
Network with professionals in the digital media space, particularly those who have experience in programmatic roles. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Consider obtaining certifications related to Google Ads, Campaign Manager, and Google Analytics if you haven't already. These credentials can enhance your profile and show your commitment to staying updated in the field.
We think you need these skills to ace Programmatic Senior Associate Director
Some tips for your application 🫡
Understand the Company: Dive deep into EssenceMediacomX's mission and values. Familiarize yourself with their approach to programmatic media and how they integrate data and technology into their strategies.
Highlight Relevant Experience: Make sure to emphasize your experience in managing large-scale programmatic accounts, especially with platforms like DV360, Amazon, and Trade Desk. Mention any certifications you hold, such as Google AdWords or Doubleclick Search.
Showcase Leadership Skills: Since the role involves mentoring and overseeing a team, illustrate your leadership experience. Provide examples of how you've guided teams in optimizing programmatic campaigns and driving digital maturity.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements mentioned in the job description. Use keywords related to programmatic media, digital campaigns, and cross-channel strategies to align with what EssenceMediacomX is looking for.
How to prepare for a job interview at Group M Worldwide Inc.
✨Showcase Your Programmatic Expertise
Be prepared to discuss your experience with programmatic media, especially with platforms like DV360, Amazon, and Trade Desk. Highlight specific campaigns you've managed and the results achieved, demonstrating your ability to optimize and innovate.
✨Understand the EMEA Market Landscape
Familiarize yourself with the unique programmatic challenges in key EMEA markets such as the UK, Germany, and Australia. Discuss how your insights can help local teams enhance their digital maturity and overcome these challenges.
✨Emphasize Team Leadership and Mentorship
Since the role involves overseeing a team, be ready to share examples of how you've successfully led and mentored others. Talk about your approach to fostering talent and encouraging team members to reach their full potential.
✨Demonstrate Integrated Campaign Experience
Prepare to discuss your experience in delivering integrated digital campaigns that include Search, Display, and Social. Provide examples of how you collaborated with cross-channel teams to achieve cohesive strategies and successful outcomes.
