Paid Search Account Executive - PPC

If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know. At Essence MediaCom, we want to eradicate inequity. We don’t tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themselves for a role if they don’t feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

About GroupM Nexus: GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

The Team: The EssenceMediacom Search team works to effectively manage paid search campaigns to consistently deliver excellent results against client KPIs. We are a team of approximately 30 people working across a range of clients within many different markets. You’ll be a part of the wider Google Practice, which is a community for all EssenceMediacom UK digital experts, focusing on connecting the Google ecosystem and delivering best in class performance for our clients. We are now looking for a Search Executive to come and join the growing Search team based in EssenceMediacom North’s new head office in the WPP Campus in Manchester.

Intro to the role: As a Search Executive, you will be responsible for keyword research, campaign builds, performance monitoring and optimisation, alongside analysing data to write insightful commentary for reporting. You will develop excellent in-platform knowledge, working closely with the Search Account Manager and Senior Search Executive to plan and execute best in class Paid Search strategy, whilst continuously looking for new opportunities through research and cross-team collaboration.

Key Responsibilities:

• Performance Monitoring and Optimisation: Effectively manage your assigned paid search client campaigns; ensuring effective and timely optimisation is delivered and constantly looking for opportunities to improve performance. Work closely with the Search Account Manager to plan and execute a best in class Paid Search strategy including activation and rigorous testing of new products. Assist with performance analysis, internal report maintenance, issue identification and ongoing solution development that your team conducts.
• Working in your team: Collaborate with and support other team members with the implementation, optimisation and paid search activation for clients. Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work. Contribute to client meetings and participate in ongoing client engagement.
• Finance and Operational Procedures: Carry out regular campaign and budget management checks. Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies. Ensure financial accuracy whilst conducting the client budgeting process and reconciliation of ad spend.

About You:

• Passion for digital marketing, in particular Search.
• An analytical thought process, keen to drive continued excellence and deliver for our clients.
• Have a proactive attitude, showing an enthusiasm for Search and the desire to learn.
• Ability to manage time effectively and work as part of a group.
• Attention to detail and excellent communication skills, both written and verbal.
• Proactive and self-motivated, always looking to expand knowledge and capabilities.

GroupM Nexus Benefits:

• New WPP Manchester Campus.
• 25 Days Holiday + Birthday Off (increasing to 30 in increments after third year of service by one day annually).
• Flexible Working Policy.
• Flexible Public Holidays Policy.
• Private Medical Insurance.
• Option Refreshments and our very own in-house Barista.
• Well-being allowance towards an activity of your choice (e.g. Gym or Yoga Membership).
• WPP Pension scheme.
• Cycle to Work Scheme.
• Online career review and development tool.
• And many more!

About Essence MediaCom: We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at Essence MediaCom North.*

(Please note this is a UK based role and requires individuals to have the right to work in this location.)