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For Companies At a Glance
- Tasks: Lead digital marketing strategies and support clients' growth through innovative planning.
- Company: Wavemaker is a global media agency focused on driving exceptional growth for clients.
- Benefits: Enjoy hybrid remote work, generous family policies, and a supportive team culture.
- Why this job: Join a high-performance team and make a real impact in the digital marketing landscape.
- Qualifications: Deep expertise in digital marketing and strong analytical skills are essential.
- Other info: We value diversity and welcome applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
About the role:
Are you looking to join a high-performance experienced team, whose ambition is to be the most distinctive and admired data-driven Digital Planning team in the UK? This is your opportunity to accelerate our clients' digital and data transformation strategy whilst developing our Digital Planning IP within Wavemaker. This role will suit candidates with deep digital or performance marketing expertise, with a strong track record of quality and innovation in implementational planning or activation. The role is stretching, giving candidates responsibility for the advancement of a client group’s whole Digital marketing output and the fitness of our operating model to deliver this.
In this role, you will:
- Support the Digital Planning Lead to audit our clients' digital maturity, through the WM-Operating System and Digital Maturity Framework, delivering a set of indicators and actions that drive growth and ensure our clients are future-fit.
- Work with the digital planning lead and Nexus activation teams, support in the leadership of the overall digital channel investment and ensure WM commercial considerations are taken into account.
- Collaborate with the Data & Tech teams, as well as identify new opportunities to advance our clients through the suite of Digital Analytics solutions.
- Work ‘upstream’ with Strategy & Planning to ensure outputs from Provocative Planning are translated into credible Digital marketing approaches.
- Work ‘downstream’ with Platform Leads and Nexus Activation teams to ensure that the Digital channel approaches are activated with rigour and innovation.
- Support the digital lead in ensuring that all Digital channels are fully integrated into weekly/monthly client updates and meetings (this includes Ecommerce, Affiliates, and OneSearch: PPC & SEO).
- Support a ‘fluid’ way of working with Platform activation resource within each client hub.
- Being accountable to the Digital Planning Lead and Digital Planning Partner for the timely, high-quality delivery of digital marketing on the account.
- Support on new business pitches and help bring the strongest Digital solutions to our pitch RFI, RFP and presentations.
Core skills:
- Client Partnering and Consulting with Agency knowledge: Responds to key Digital stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges. Gains stakeholder trust by responding to stakeholder requests and needs.
- Digital Channel Strategic thinking and Planning: Demonstrates an interest in client challenges by asking relevant questions and helps to gather insights to aid digital planning. Follows instructions to meet client needs but is prepared and confident to challenge briefs. Builds digital case studies and gathers insights on clients to support the team and share learnings.
- Technical Knowledge of Products and Technical Communication skills: Has a good understanding of Xaxis, Nexus and Finecast product and service offerings across all digital channels. Can discuss all digital channels, products and opportunities with confidence and can apply this knowledge to meet client/agency needs.
- Commercial Acumen: Has a clear understanding of how finance works and how the agency makes a profit. Ensures exceptional finance management for digital clients and works with Nexus activation teams to ensure the finance process is adhered to.
- Digital Industry Knowledge: Demonstrates basic understanding of themes in the Digital industry (programmatic/Paid Search/SEO/AI/digital media/platforms/Analytics). Researches industry information and summarizes findings.
- Ideas Creation: Demonstrates curiosity by asking questions regarding current products/services and processes. Contributes to idea generation within team settings.
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients.
We are an equal opportunities employer and support the life choices of our employees. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age. We support the life choices of our employees, offering generous family and carer friendly policies.
Digital Planning Director Hybrid Remote , Manchester, United Kingdom (Manchester) employer: Group M Worldwide Inc.
Contact Detail:
Group M Worldwide Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Planning Director Hybrid Remote , Manchester, United Kingdom (Manchester)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and data analytics. Understanding the current landscape will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work at Wavemaker or similar agencies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience that showcase your expertise in digital planning and performance marketing. Highlighting measurable outcomes will make your application stand out.
✨Tip Number 4
Stay updated on Wavemaker's recent projects and achievements. Being knowledgeable about their work will allow you to tailor your discussions during interviews and show genuine interest in the role.
We think you need these skills to ace Digital Planning Director Hybrid Remote , Manchester, United Kingdom (Manchester)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing expertise and experience in performance marketing. Use specific examples that demonstrate your track record in implementational planning or activation, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for joining Wavemaker and how your skills align with their ambition to be a leading data-driven Digital Planning team. Mention your understanding of digital maturity frameworks and how you can contribute to their clients' growth.
Showcase Relevant Skills: Highlight your client partnering and consulting skills, as well as your technical knowledge of digital products like Xaxis and Nexus. Provide examples of how you've successfully managed digital channels and contributed to innovative solutions in previous roles.
Research Wavemaker: Familiarise yourself with Wavemaker's values, recent projects, and their approach to digital marketing. This will help you tailor your application and demonstrate your genuine interest in the company during the selection process.
How to prepare for a job interview at Group M Worldwide Inc.
✨Showcase Your Digital Expertise
Make sure to highlight your deep understanding of digital marketing and performance strategies. Be prepared to discuss specific examples of how you've successfully implemented digital planning or activation in previous roles.
✨Understand the Company’s Digital Maturity
Familiarise yourself with Wavemaker's Digital Maturity Framework. During the interview, demonstrate your ability to assess a client's digital maturity and suggest actionable steps for improvement.
✨Demonstrate Collaborative Skills
This role requires working closely with various teams. Be ready to share experiences where you successfully collaborated with cross-functional teams, particularly in digital channels and analytics.
✨Prepare for Commercial Discussions
Since commercial acumen is crucial, brush up on how finance works within an agency context. Be prepared to discuss how you can ensure exceptional financial management for digital clients.
