Creative Media Strategist London, England

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

As a Creative Strategist, you’ll be the ultimate idea alchemist taking raw data, cultural insights, and audience behaviours to transform them into groundbreaking creative concepts. You’ll be the bridge between client briefs and creative output, combining creativity, design, and production to develop innovative, tech-driven solutions for projects. From uncovering trends to dreaming up immersive tech solutions, you’ll lead the charge in creating campaigns that not only wow but also work. Your ability to blend storytelling, technology, and strategic thinking will help elevate brand experiences and drive impactful results.

What You’ll Be Doing

• Creative Ideation & Strategy: Generate boundary-pushing, media-agnostic creative ideas that work across TV, Cinema, OOH, Radio/Audio, Video, Social, Content, Digital, Influencers—and even leverage cutting-edge tech like AR/XR, AI, and beyond. Partner with clients’ creative agencies to translate high-level concepts into actionable, media-driven ideas that captivate audiences. Develop creative strategies for various Unilever Food/Nutrition brands rooted in media, working hand-in-hand with global media strategists to ensure every idea has impact.
• Creative Consultancy for Media & Tech Production: Review, refine, and elevate creative briefs for media and tech partners to set the stage for greatness. Lead or attend media partner briefings, ensuring everyone’s aligned and inspired. Review creative proposals and provide constructive feedback to fine-tune ideas. Give the final thumbs-up on assets before they go live, ensuring everything is pitch-perfect.
• Creative Direction Throughout the Process: Help identify production partners and direct them from ideation to implementation stage. Create/review treatments, storyboards, design layouts, campaign copy, and scripts that bring ideas to life. Create/review user journeys, and identify related assets, CTAs etc. Liaise with clients throughout the project lifecycle.
• Overall Development of Invention Practice: Work with Unilever client leads and strategy teams to uncover creative media opportunities that push boundaries, and promote creativity & innovation. Bring creativity into everything we do — whether it’s brainstorming with teams or sparking new ways of thinking. Promote our team’s groundbreaking work internally and externally through client showcases, award submission, conferences, PR, and more.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Skills we ideally want to see:

• Disruptive Creativity: You can think out of the box, and engineer brilliant ideas across all types of creative work – from big campaign ideas to content program to tech-driven activation – and across media channels.
• Storytelling Magic: You can weave a narrative that captivates and inspires through art, copy, and design.
• Strategic Genius: You can transform audience insights into powerful creative concepts, and enhancing traditional media strategies with cutting-edge technological solutions.
• Tech Savvy: You’re passionate and curious for innovative and immersive technologies (AR, VR, AI, etc.) and can spot their potential in media activations.
• Presentation Rockstar: You can sell an idea like no one else, whether it’s pitching to clients or brainstorming with the team.
• Master Producer: You have the knowledge and experience to oversee creative projects from idea to final execution.

The Ideal Candidate:

You’ve got proven experience under your belt, crafting channel-agnostic ideas that work seamlessly across TV, Cinema, OOH, Radio/Audio, Social, Digital, Influencers, and even emerging tech like AR/XR, AI, and NFTs. Whether you come from a media agency, digital creative agency, integrated creative shop, emerging tech hub, or even a non-traditional creative background, your experience speaks volumes. You thrive in collaboration but can also take the reins and run with an idea independently. Your skillset spans the entire process—from ideation to conception, design, and execution. You have a strong copywriting background and know how to make words sing. You understand the media landscape inside out and know how different channels play their part in the bigger picture. You’re confident communicating with clients, building relationships, and making them fall in love with your ideas.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.