Creative Futures, Partnership Director (London)

Job Specification

Title: Content & Innovation Director

Discipline: Creative Futures at EssenceMediacom Worldwide

About the role

We’re looking for a Content & Innovation Director to join our team of Partnership experts striving to deliver breakthrough work on the Google and Airbnb accounts. In this role, you will lead content and experiential client initiatives (such as branded content, integrations, collaborations, experiential, influencer, sponsorships) for your allocated clients. You will architect programs and provide creative solutions throughout the ideation and execution process.

Experience should include campaign management ranging from media-centric branded content programs to experiential consumer engagement initiatives, along with strong strategic thinking skills and knowledge of emerging media platforms.

This role offers the opportunity to be at the forefront of media innovation. The right candidate will shape the future of brand content partnerships and deliver culturally impactful campaigns for brands.

The Creative Futures department plays a vital role within the agency, driving content initiatives from ideation to execution, sourcing opportunities in emerging technology to prepare clients for the future of media. This is a unique opportunity to join a fast-growing, dynamic agency doing cutting-edge work for exceptional clients.

About the clients

Google and Airbnb are two of the most exciting global tech giants, with significant brand awareness across the UK. They are leaders in their categories, seeking to diversify and grow, with a shared ambition to positively impact consumer culture.

In this role, you will identify and develop innovative marketing campaigns, build strong relationships with key stakeholders at both companies, and drive measurable results aligned with marketing objectives. This is an exciting opportunity to deliver impactful partnership work.

Some of the things we’d like you to do

• Serve as the primary contact for managing partnership projects, liaising with clients, leading communication and collaboration with internal and external partners, and overseeing program elements and deliverables.
• Manage the end-to-end process for partnerships, including scope, budget, timelines, assets, approvals, and learning.
• Meet regularly with partners such as production studios, content creators, TV networks, platforms, social publishers, influencer marketplaces, and newsbrands to source opportunities and cultivate strategic relationships that meet client objectives.
• Translate and manage client marketing objectives throughout the partnership development process to ensure recommendations deliver meaningful impact.
• Stay informed on marketplace trends and develop client-requested and proactive points of view.
• Collaborate closely with internal teams (Planning, Activation, Strategy, Analytics) for holistic campaign planning and measurement.
• Oversee junior team members, providing strategic oversight and coaching.
• Assist in expanding the team and capabilities.
• Regularly experiment with AI deployment in daily work.

A bit about yourself

• Be optimistic and adventurous about AI’s role in partnerships.
• Have a background in media, marketing, advertising, agencies, production, creative, or arts.
• Adapt quickly to a fast-paced, changing environment.
• Be a creative mastermind and executional leader.
• Detail-oriented, with a drive to see projects from start to finish.
• Ambitious, optimistic, and never settling.
• Natural collaborator, presenter, and persuader.
• Pop-culture enthusiast, aware of current trends and what\’s next.
• Able to distinguish trends from fads.
• Skilled in structuring creative ideas and ideation.
• Adept at providing effective feedback.

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