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- Tasks: Join us as a Community Strategist, diving into social insights and influencer marketing for Unilever Ice Cream.
- Company: WPP is a creative transformation company focused on building better futures through creativity.
- Benefits: Enjoy competitive medical plans, significant paid time off, and a hybrid work environment.
- Why this job: Turn your passion for internet culture into impactful strategies that resonate with communities.
- Qualifications: Ideal candidates are strategic thinkers with a knack for social trends and influencer marketing.
- Other info: This role requires UK residency and offers a dynamic, collaborative team atmosphere.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary and Impact
We are seeking a Community Strategist within the Global Invention team at Mindshare. This role will play a key role in supporting the delivery of the community, social and creator work from Mindshare, focusing on Unilever Ice Cream brands. As a Community Strategist, this role will focus on understanding the human element to media, to truly understand the voices and leaders within our audiences and how they exist within social and beyond. You will be responsible for supporting our audience work, deep diving into the communities that make up the target audience of key brands, uncovering social rich insights by exploring the conversations they are having on social, as well as the behaviours and drivers that we can leverage to turn social scrollers into Unilever customers. An understanding of or interest in audience data and tools is ideal but not essential. Within community strategy, you will also be responsible for supporting the influencer marketing workstreams. You will act as an influencer specialist to inform best-practice, provide some operational and activation support and in collaboration with the creative team, propose creative ideas for activating creators as part of media campaigns across Unilever’s ice cream brands.
The Ideal Candidate
You are ready to produce creative strategies that reach deep into the hearts of communities and bring global brands to life across social and beyond. With a proven history in developing and executing strategy across creators, communities and audiences on social, you’re ready to take on a pivotal role within the Unilever strategy team, championing new ways of thinking about audiences as well as identifying influencer opportunities within a global and multi-market environment. You live and breathe social, are passionate about what’s happening in culture and are immersed in the world of trends, understanding how to turn socially rich insights into community-first strategy and creative, creating campaigns that show we understand the audience and the world and culture that they play in.
Skills and Experience
- A strategic thinker who understands what makes audiences tick, deeply immersed in social and cultural trends, with a strong instinct for what drives these behaviours and how we can tap into the conversations of communities.
- Strong analytical skills, with the ability to interpret data and insights to inform strategy and storytelling.
- A creative storyteller with experience developing compelling strategies and excellent presentation skills – confident working closely with internal teams to sell in big ideas and community-first thinking.
- Understanding of the media landscape and possible media partners who speak to communities.
- Understanding of influencer marketing, covering strategy, creative and industry best practice.
- Comfortable working in a fast-paced environment where no two days are the same.
- Proven experience in an influencer agency or social based role.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Community Strategy Manager London, England employer: Group M Worldwide Inc.
Contact Detail:
Group M Worldwide Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community Strategy Manager London, England
✨Tip Number 1
Familiarise yourself with the latest trends in social media and community engagement. Follow industry leaders and influencers to understand what resonates with audiences, as this knowledge will be crucial in your role as a Community Strategist.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend relevant events or webinars to connect with others who share your passion for social content and trends, which can help you gain insights and potentially open doors for collaboration.
✨Tip Number 3
Engage actively on social platforms where your target audience spends their time. By participating in conversations and sharing your thoughts, you can demonstrate your understanding of community dynamics and showcase your ability to connect with diverse audiences.
✨Tip Number 4
Research Unilever's ice cream brands and their current marketing strategies. Understanding their positioning and recent campaigns will allow you to tailor your approach and ideas, showing that you're not just passionate but also well-informed about the company’s goals.
We think you need these skills to ace Community Strategy Manager London, England
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the role of Community Strategist at WPP Media. Familiarise yourself with the job description and the skills required, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience you have in community strategy, influencer marketing, or social media. Use specific examples to demonstrate how your background aligns with the responsibilities outlined in the job description.
Showcase Your Passion for Social Trends: Make sure to convey your enthusiasm for social media and cultural trends in your application. Discuss any relevant projects or campaigns you've worked on that showcase your understanding of audience engagement and community building.
Tailor Your Application: Customise your CV and cover letter for this specific role. Use keywords from the job description to ensure your application stands out. This shows that you’ve taken the time to understand what WPP Media is looking for in a candidate.
How to prepare for a job interview at Group M Worldwide Inc.
✨Know Your Audience
As a Community Strategist, understanding the target audience is crucial. Research the communities related to Unilever Ice Cream brands and be prepared to discuss insights you've gathered about their behaviours and conversations on social media.
✨Showcase Your Creativity
Be ready to present creative strategies that resonate with communities. Think of examples where you've successfully developed campaigns or strategies that engaged audiences, and be prepared to share these during the interview.
✨Familiarise Yourself with Influencer Marketing
Since the role involves influencer marketing, brush up on best practices and recent trends in this area. Be prepared to discuss how you would approach influencer collaborations and what makes an effective campaign.
✨Demonstrate Analytical Skills
Highlight your ability to interpret data and insights. Prepare to discuss how you've used analytics in past roles to inform strategy and storytelling, as this will be key in supporting community and audience work.
