B2B Strategy Manager

B2B Strategy Manager

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead strategic development for campaigns and generate innovative ideas using data insights.
  • Company: WPP Media is a creative transformation company focused on building better futures through media.
  • Benefits: Enjoy competitive medical plans, significant paid time off, and a hybrid work environment.
  • Why this job: Join a dynamic team that values creativity, collaboration, and personal growth in the media industry.
  • Qualifications: Experience in strategy, strong public speaking skills, and a passion for digital media are essential.
  • Other info: This role is UK-based; flexibility and accommodations can be discussed during the interview.

The predicted salary is between 36000 - 60000 £ per year.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom : A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Strategy group at Essence is focused on moving the discipline forward into a new era of insights and business solutions. You’ll find all of the usual Strategy responsibilities apply: inspiring and applying audience, market and product insights to our clients objectives; creating robust comms strategies and tactics; and working with our internal teams and partner agencies to present the best and most interesting ideas. More specifically, we’re re-engineering Essence’s unrivalled expertise in digital media, and applying it to the full communications mix – becoming the agents of growth and differentiation for new era marketers.

We puzzle over new data sets, new ways to design creative assets, new testing structures, and new ad products, and how all this can be configured to grow our client’s business. It’s largely new, unknown and just waiting for us to figure it out.

Day to day, you’re operating as a strategic point of development for specific campaigns, and will be moving into a lead strategy role on certain clients, as well as supporting new business efforts. You will be formulating insights, brainstorming new ideas and reviewing data with serious rigour. You will be working with the Planning and Analytics teams to ensure your strategic direction is followed through to implementation and that it is being evaluated rigorously and appropriately.

Skills and Experience

At WPP Media , we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media ’s shared core value s:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
  • Proven experience in relevant agencies and organisations (agency / client / media owner)
  • Prior experience in Strategy desired
  • Prior experience working in or across markets
  • Strong public speaking skills and confidence in client meetings
  • Collaborative practices at the heart of your way of working
  • Strong writing skills
  • Proven history of gathering data for insights
  • An understanding of (digital) media planning
  • Working knowledge of Strategy tools; TGI, GWI, Mintel, etc.
  • The desire to go the extra mile/be creative in finding new ideas
  • An idea for where you think the industry is going

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( ) for more information on how we process the information you provide.

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B2B Strategy Manager employer: Group M Worldwide Inc.

WPP Media is an exceptional employer that prioritises the growth and well-being of its employees, offering a vibrant work culture that fosters creativity and collaboration. With access to global networks, competitive benefits, and a commitment to diversity and inclusion, employees are empowered to pursue their passions while contributing to innovative media solutions. The hybrid work model ensures flexibility, allowing team members to thrive both in and out of the office, making WPP Media a truly rewarding place to build a career.
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Contact Detail:

Group M Worldwide Inc. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land B2B Strategy Manager

✨Tip Number 1

Familiarise yourself with the latest trends in digital media and strategy. Understanding where the industry is heading will not only help you in interviews but also demonstrate your proactive approach to staying ahead of the curve.

✨Tip Number 2

Network with professionals in the media and strategy sectors. Attend industry events or webinars, and connect with current employees at WPP Media on platforms like LinkedIn to gain insights into their work culture and expectations.

✨Tip Number 3

Prepare to discuss specific case studies or projects where you've successfully used data to drive strategic decisions. This will showcase your analytical skills and ability to apply insights effectively, which are crucial for the B2B Strategy Manager role.

✨Tip Number 4

Practice your public speaking and presentation skills. Since strong communication is key in this role, being able to articulate your ideas clearly and confidently during client meetings will set you apart from other candidates.

We think you need these skills to ace B2B Strategy Manager

Strategic Thinking
Data Analysis
Digital Media Planning
Public Speaking
Client Relationship Management
Collaborative Practices
Creative Problem Solving
Market Research
Insight Generation
Writing Skills
Familiarity with Strategy Tools (TGI, GWI, Mintel)
Adaptability to New Trends
Project Management
Presentation Skills

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the B2B Strategy Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.

Tailor Your CV: Customise your CV to highlight relevant experience in strategy, data analysis, and media planning. Use specific examples that demonstrate your ability to inspire and apply audience insights, as well as your collaborative practices.

Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also reflects your understanding of WPP Media's values. Emphasise your passion for creativity and your vision for the future of the industry.

Showcase Your Writing Skills: Since strong writing skills are essential for this role, consider including a brief writing sample or a project summary that demonstrates your ability to communicate complex ideas clearly and effectively.

How to prepare for a job interview at Group M Worldwide Inc.

✨Understand the Company Culture

Before your interview, take some time to research WPP Media and EssenceMediacom's culture and values. Familiarise yourself with their commitment to creativity, collaboration, and growth. This will help you align your answers with what they value most.

✨Showcase Your Strategic Thinking

As a B2B Strategy Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of past projects where you've used data and insights to drive business decisions. Be ready to discuss how you can apply similar strategies at WPP Media.

✨Prepare for Data-Driven Discussions

Given the emphasis on analytics and insights in this role, be prepared to discuss your experience with data tools like TGI, GWI, or Mintel. Highlight specific instances where your data analysis led to successful outcomes in previous roles.

✨Practice Your Public Speaking Skills

Strong public speaking skills are crucial for this position. Practice articulating your ideas clearly and confidently. Consider doing mock presentations to friends or family to get comfortable presenting your thoughts in a compelling way.

B2B Strategy Manager
Group M Worldwide Inc.
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