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- Tasks: Lead digital marketing strategies and oversee campaign execution for Amazon across Europe.
- Company: Join WPP, a creative transformation company shaping the future of media and marketing.
- Benefits: Enjoy mentorship, cutting-edge technology, competitive benefits, and a hybrid work environment.
- Why this job: Be part of a dynamic team driving innovation and making a global impact in marketing.
- Qualifications: Strong experience in digital media, strategy, and managing complex accounts required.
- Other info: This role is based in London and requires the right to work in the UK.
The predicted salary is between 43200 - 72000 £ per year.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon. OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions.
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a XCM EU Activation Lead. This is a Full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across XCM EU, Amazon’s Cross Channel Marketing. This role creates an effective link between the Strategy & Planning teams and Activation.
Responsibilities:
- Develop and champion the OpenDoor XCM EU Activation vision, aligning with Amazon’s customer-centricity and WPP’s strategic objectives.
- Ensure high-quality delivery of XCM EU Regional Hubbed Activation services (implementation, ad ops, reporting) adhering to SLAs and optimizing the Campaign Delivery Process.
- Contribute to the XCM EU transformation agenda, overseeing Activation's role in executing the strategic vision.
- Synthesize insights from biddable channels to inform strategic recommendations for clients.
- Provide expert guidance on digital investment and optimization strategies.
- Collaborate with Measurement teams to enhance data analytics frameworks for performance media.
- Lead the development and delivery of exceptional cross-channel activation plans for key campaigns.
- Drive digital learning initiatives across EU markets, introducing new products and data opportunities.
- Drive innovation in media activation, exploring new channels and technologies to maximize campaign performance.
- Ensure WPP solutions are integrated into all activation plans.
Team Management & Development:
- Oversee the XCM Activation teams in London, working in collaboration with a Poland nearshore team.
- Manage large multi-market, networked and dynamic teams.
- Manage team resources and budgets effectively, adhering to commercial agreements.
Client Relationship & Communication:
- Serve as a senior client contact for XCM digital strategy and activation.
- Guide local markets in developing and integrating digital plans into a cohesive activation strategy.
- Communicate effectively with stakeholders at all levels, providing strategic guidance.
Campaign Management & Execution:
- Collaborate with Regional Ops and LOB Leads to optimize delivery and scale operations across XCM EU.
- Manage campaign performance, budgets, and bid strategies to achieve client goals.
- Analyze performance data to identify opportunities for campaign improvement and optimization.
Commercial & Financial Acumen:
- Ensure fulfillment of trading deals and identify new revenue opportunities for Amazon and WPP.
- Oversee all digital aspects of the XCM business.
Skills and Experience:
- Strong experience across digital paid media, strategy, retail, or consulting.
- Advanced understanding of multiple digital practice areas.
- A strong background in biddable media is a must.
- Proven track record of managing complex, multi-market accounts.
- EU regional experience is required.
- Ability to craft a compelling, data-driven story.
- Solutions-oriented and high levels of organisation.
- An empathetic and thoughtful leader comfortable with detailed communications.
Benefits of OpenDoor:
- Gain direct experience working with one of the world’s most innovative companies.
- Receive guidance from experienced professionals at both WPP and Amazon.
- Utilize industry-leading tools and platforms.
- Develop your analytical skills and contribute to data-driven decision making.
- Be part of a team that is shaping the future of marketing on a global scale.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection.
Activation Snr Director (Digital Lead) employer: Group M Worldwide Inc.
Contact Detail:
Group M Worldwide Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Activation Snr Director (Digital Lead)
✨Tip Number 1
Familiarise yourself with WPP's core values and Amazon's Leadership Principles. Understanding these will help you align your approach and demonstrate how you embody these values during interviews.
✨Tip Number 2
Network with current or former employees of WPP and OpenDoor. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Stay updated on the latest trends in digital media and marketing. Being knowledgeable about current industry developments will allow you to speak confidently about how you can contribute to the role.
✨Tip Number 4
Prepare to discuss specific examples of your past experiences managing complex, multi-market accounts. Highlight measurable outcomes you've achieved to showcase your capability in driving results.
We think you need these skills to ace Activation Snr Director (Digital Lead)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Activation Snr Director position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in digital paid media, strategy, and team management. Use specific examples that demonstrate your ability to deliver measurable business outcomes in complex, multi-market environments.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also reflects your understanding of WPP's values and the OpenDoor initiative. Explain why you are passionate about this role and how you can contribute to their mission.
Highlight Leadership Skills: In your application, emphasise your leadership experience and ability to manage dynamic teams. Provide examples of how you've fostered team growth and development, and how you’ve successfully navigated challenges in previous roles.
How to prepare for a job interview at Group M Worldwide Inc.
✨Understand the Company Culture
Before your interview, take some time to research WPP and OpenDoor's values. Familiarise yourself with their core principles of being Open, Optimistic, and Extraordinary. This will help you align your answers with their culture and demonstrate that you're a good fit.
✨Showcase Your Digital Expertise
Given the role's focus on digital paid media and strategy, be prepared to discuss your experience in these areas. Highlight specific campaigns you've managed, the outcomes achieved, and how you used data to inform your decisions. This will show your capability to drive results.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare examples from your past experiences where you faced challenges and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Leadership and Team Management Skills
As this role involves overseeing teams, be ready to discuss your leadership style and how you foster team growth. Share examples of how you've managed diverse teams, resolved conflicts, and motivated team members to achieve common goals.
