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For Companies At a Glance
- Tasks: Lead digital strategy and planning for clients, ensuring successful media campaigns.
- Company: WPP Media is a creative transformation company focused on building better futures through innovative media solutions.
- Benefits: Enjoy competitive pay, flexible work options, and a supportive culture with plenty of growth opportunities.
- Why this job: Join a dynamic team that values creativity, collaboration, and making a positive impact in the digital space.
- Qualifications: Passion for digital media, strong communication skills, and experience in media planning across various channels.
- Other info: This role offers a hybrid work environment and opportunities for personal development and training.
The predicted salary is between 28800 - 48000 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary and Impact
The Channels Strategy Manager will be a key client-facing member of the digital community. As a Channels Strategist, you will be responsible for steering the direction of digital growth for the client across our various services – you will partner with the client and their various stakeholders to understand their business challenges, translate them into media objectives and build frameworks, processes and media approaches that deliver gains their objectives. You will work closely with Channels Management delivery teams to execute campaigns and be the gatekeeper for digital success.
Skills and Experience
- Proven experience across digital media planning & buying, ideally local and global.
- Understanding of brand and demand media planning capabilities.
- Experience in digital media planning across channels (search, social & programmatic display/video).
- Experience in forecasting, headroom & scenario planning to deliver to client sales targets.
- Excellent client-facing communication & presentation skills.
- Hands-on knowledge tools such as Google Analytics, search trends, ad servers (e.g. GCM), data visualization tools.
Role Responsibilities
- Proactive ownership of the digital strategy and planning for your client portfolio.
- Adoption of the Mindshare Good Growth approach for digital advancement in coordination of brief responses, cross-media strategies and media plans.
- Responsible for media and consumer insights collation, providing integrated brief response proposals.
- Collaborate closely with multiple marketing channel specialists to ensure optimal use of each marketing channel.
- Liaise with media owners and external agency partners, attending all agency meetings to present all channels and feedback requirements to channel leads.
- Maintain a high level of working and strategic knowledge across all channels and how they can integrate.
- Support the idea generation, cross-functional coordination and work with client management to ensure successful implementation of these campaigns.
- Ensure consistent communication across key stakeholders, as the gatekeeper of digital services for your client portfolio.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week.
Account Manager employer: Group M Worldwide Inc.
Contact Detail:
Group M Worldwide Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager
✨Tip Number 1
Familiarise yourself with WPP Media's core values and the Mindshare Good Growth approach. Understanding these principles will help you align your discussions and strategies with their vision, showcasing your commitment to their mission during interviews.
✨Tip Number 2
Network with current employees or alumni from WPP Media. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews or discussions about the role.
✨Tip Number 3
Stay updated on the latest trends in digital media strategy, especially in search, social, and programmatic channels. Being able to discuss recent developments or case studies during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to showcase your experience with data-driven marketing. Be ready to discuss specific examples of how you've used analytics to inform your strategies, as this aligns closely with the role's requirements and WPP Media's focus on measurable outcomes.
We think you need these skills to ace Account Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Account Manager position. Tailor your application to highlight how your skills and experiences align with the role's expectations.
Craft a Compelling CV: Your CV should clearly showcase your experience in digital media planning and strategy. Use specific examples that demonstrate your ability to drive growth and manage client relationships effectively.
Write a Strong Cover Letter: In your cover letter, express your passion for digital media and how you can contribute to WPP Media's mission. Highlight your proactive ownership and ability to translate business objectives into successful media campaigns.
Showcase Relevant Skills: Make sure to mention your hands-on knowledge of tools like Google Analytics and your experience with various digital channels. This will help demonstrate your suitability for the role and your understanding of the digital marketing landscape.
How to prepare for a job interview at Group M Worldwide Inc.
✨Understand the Company Culture
Before your interview, take some time to research WPP Media and Mindshare's values and culture. Familiarise yourself with their approach to creativity and growth, as this will help you align your answers with their expectations and demonstrate that you're a good fit.
✨Showcase Your Digital Expertise
As an Account Manager, you'll need to demonstrate your knowledge of digital media strategy. Be prepared to discuss your experience with various digital channels like search, social, and programmatic. Use specific examples from your past work to illustrate your skills and successes.
✨Prepare for Client-Facing Scenarios
Since the role involves significant client interaction, practice how you would handle client meetings and presentations. Think about how you can effectively communicate strategies and insights, and be ready to showcase your excellent communication skills during the interview.
✨Emphasise Collaboration and Teamwork
WPP Media values collective leadership and collaboration. Be sure to highlight your ability to work within teams and across departments. Share examples of how you've successfully collaborated with others to achieve common goals, as this will resonate well with the interviewers.
