Account Director - Creative Communications

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. About EssenceMediacom : A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. As an account manager you’ll be at the heart of Mars Wrigley’s evolution to intelligent reach on Mars. We are incredibly proud of the work we have done with Mars in driving growth for their brands and this has been recognised with a host of awards – including Media Week, Campaign, and Cannes. Mars is embarking upon a transformation of their communications, moving away from their legacy model of mass-reach broadcast-led marketing. Future growth will be driven through a sophisticated understanding of audiences, their growth potential, and the ability of content and communications to target audiences at different stages of their consumer journey with relevant messaging in service of driving outcomes. The role combines skills found in comms planning and digital planning, with key areas of focus & responsibility being: Deep understanding of Mars brands and business Analyse source of growth data to understand commercial opportunities and headroom Analyse survey data and cultural insights to understand audience behaviours & opportunities Analyse biddable platform data, to size audience cohorts, interests & moments, that can be targeted using addressable media Share market insight & intelligence with regional teams to inform regional briefs and strategic development Develop & execute local activation strategy and channel plans across offline and biddable channels Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.