Account Director - AV

Account Director – AV, Mars Brands

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Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Overview of role

EssenceMediacom handles the media planning and buying for some of the world\’s smartest advertisers. Everything we do is supported by consumer insight, analysis and experience. We are part of the largest media planning and buying network in the world.

We are looking for a diligent AV Account Director to join us on the AV team. In this role you will be responsible for the entire process within AV, where you will regularly make recommendations to the client founded in insight and evidence, with audit guarantees in mind.

Ideally, we would also like to see knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio. This is to ensure you are equipped to plan all facets of AV within an industry leading team.

Reporting of the role

This role reports directly into the AV Senior Associate Director, along with the relevant Trading Heads.

3 best things about the job

1. EssenceMediacom’s strength has always been our people. This team really reflects that. We’re a tight team working to deliver great data-led work to our clients.
2. A widely varied client base makes for a great place to grow your career as it gives everyone in the team a real breadth of experience.
3. Exposure not only to planning of all AV channels, but the digital specialists in response to briefs, where we make a joined-up media recommendation across all channels. There is no buying/management of airtime in this role.

Measures of success

In three months, you would have:

• Full understanding of all the key planning tools across AV.
• Built a strong working relationship with the other individuals within AV Planning and Investment.
• Built strong working relationships with all key stakeholders internally and externally.
• Gained a good understanding of the client businesses which you will oversee.
• Overseen the delivery of all AV plans and responses on time and without errors.
• Solid grasp of all the commercial aspects of your role.

In six months, you would have:

• Demonstrated your ability to make AV recommendations founded in insight.
• Implemented a robust test and learn framework for relevant clients in the group.
• Started to demonstrate to your clients an improvement in key business performance metrics.

In 12 months, you would have:

• Delivered stable or improving client referral scores on all your client businesses.
• Delivered demonstrable revenue growth or value saving within your clients.
• Be able to lead AV recommendations with minimal input from the senior Associate Director.

Responsibilities of the role

• Planning all facets of AV (inc TV, BVOD, Cinema, Audio).
• Working within a full media team to deliver response to briefs.
• Campaign reporting to ascertain if you executed recommendations.
• Management of team below you.

What you will need

• Multi-media understanding and 360 AV knowledge (all channels).
• Knowledge of industry media planning tools (all media e.g. Techedge, BARB, Media Ocean, TGI).
• Implementational knowledge of multimedia planning tools (TGI, Media Multiplier, Touchpoints).
• Pro-actively forge relationships with media owners.
• Commercially aware.
• Ability to extract and filter relevant insights/research to support planning decisions.
• Ability to tell compelling implementation stories.
• Strong personal relationships.
• Ability to sell (consultative selling).
• Good communicator.
• Genuine interest in industry research and new ways of working.
• Strives to deliver award winning work and industry leading innovation.
• Collaborative.
• Good leadership skills and talent management.
• Excellent presentation skills.
• Positive drive for innovation.

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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