At a Glance
- Tasks: Create engaging content and manage social media campaigns for a luxury car brand.
- Company: Lotus Cars, renowned for high-performance sports cars.
- Benefits: Competitive salary, 25 days holiday, and a dynamic work environment.
- Other info: Opportunity to work with top creators and drive brand visibility.
- Why this job: Join a passionate team and shape the future of luxury automotive marketing.
- Qualifications: Degree in Marketing or related field; experience in social media and influencer marketing.
The predicted salary is between 40000 - 50000 £ per year.
About Lotus: Lotus Cars builds world‑class high‑performance lightweight sports cars sold worldwide.
Position Summary: Social Media Manager based in Coventry at the Global Commercial site. Reports to the Commercial Europe Region Marketing Director.
Key Responsibilities:
- Develop content strategy, manage calendars, and plan integrated campaigns aligned with product launches and cultural trends.
- Build and nurture an influencer ecosystem, selecting and engaging creators through a structured pipeline.
- Lead end‑to‑end co‑creation projects, from ideation and production to distribution, evaluation, and performance framework.
- Optimize platform presence and growth; research algorithm changes and capture trending search intent.
- Track data and build dashboards to monitor performance metrics such as CPM, engagement rate, CPL, and Search Index growth.
- Define luxury consumer targeting and ensure creator quality meets brand fit, audience depth, and lead‑generation potential.
- Conduct competitive benchmarking, track industry trends, and provide monthly insight reports.
- Set and monitor quantitative and qualitative KPIs, ensuring campaigns drive visibility, relevance, and commercial outcomes.
- Collaborate with CRM, sales and dealer teams to link social activity to lead capture, retargeting and test‑drive bookings.
- Maintain premium brand standards, ensuring visual consistency and accurate technical messaging across markets.
Quantitative KPIs:
- Audience growth in target segments
- Engagement rate by platform and pillar
- Qualified leads generated via social activity
- Cost per lead / cost per qualified lead
- Test‑drive interest or booking contribution
- CRM capture rate from campaigns
- Retargeting performance
- Creator campaign reach quality and engagement
- Share of voice vs key competitors
- Website traffic from social channels
- Product page visits triggered by campaigns
Qualitative KPIs:
- Creator quality and brand fit
- Audience relevance
- Sentiment improvement
- Content quality and premium execution
- Product storytelling accuracy
- Consistency of tone of voice
- Competitor differentiation
- Community credibility
- Dealer/team feedback on content usefulness
- Contribution to brand perception and launch readiness
Job Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications or a related field.
- Extensive experience in social media operations or influencer marketing within an automotive environment.
- Portfolio of successful campaigns, preferably with million‑plus exposure or view impressions.
- Strong trend sensitivity, creative sense of social media language and internet culture in Europe.
- Data‑driven mindset, with analytical skills to translate complex datasets into actionable strategies.
- Existing network of automotive, technology or lifestyle creators in the European market to enable rapid project execution.
Benefits:
- Competitive salary
- 25 days holiday plus
Social Media Manager in Coventry employer: Group Lotus
Lotus Cars is an exceptional employer, offering a dynamic work environment in Coventry where creativity and innovation thrive. As a Social Media Manager, you'll enjoy competitive benefits, including 25 days of holiday, while being part of a passionate team dedicated to building world-class sports cars. With ample opportunities for professional growth and collaboration across departments, Lotus Cars fosters a culture that values both individual contributions and collective success.
