At a Glance
- Tasks: Lead sales strategy and performance analysis for Lotus Cars across Europe.
- Company: Join a world-class automotive brand known for high-performance sports cars.
- Benefits: Enjoy 25 days holiday, private healthcare, and an employee car ownership scheme.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on sales performance in a dynamic, fast-paced environment.
- Qualifications: Experience in sales strategy and strong analytical skills required.
The predicted salary is between 55000 - 65000 £ per year.
Lotus Cars builds world‑class, high‑performance and lightweight sports cars that are sold all around the world.
Reporting to the Sales Operations Director, the Sales Analysis Manager will lead the development and execution of sales strategy and performance analysis across the EU and UK markets, including Germany, the UK, France, and the Nordics. The role is responsible for driving data‑led decision making, aligning regional sales activity with wider business objectives, and supporting the achievement of sales, volume, and profitability targets. Working closely with cross‑functional stakeholders across sales, marketing, finance, supply chain, and dealer networks, this role will play a key part in improving commercial performance and operational effectiveness across the region.
What You’ll Do
- Develop and manage annual and quarterly sales targets for European dealer networks across key performance indicators including leads, test drives, orders, deliveries, and market share.
- Monitor and evaluate sales performance through weekly, monthly, and quarterly reviews, identifying trends, risks, and opportunities to support achievement of regional targets.
- Analyse market trends, customer behaviours, and competitor activity across multiple European markets to provide strategic recommendations and drive informed business decisions.
- Partner with regional sales teams, marketing, finance, and supply chain functions to ensure sales plans are aligned with inventory, operational capability, and commercial priorities.
- Build and maintain robust sales tracking and reporting systems, providing meaningful insights into sales performance, conversion rates, lead management, and operational KPIs.
- Produce high‑quality reports, dashboards, and presentations for senior leadership using tools such as Excel, Tableau, and PowerPoint, translating complex data into clear business insights.
- Lead regional sales review meetings, dealer performance workshops, and strategic planning sessions, ensuring clear actions, accountability, and follow‑through on agreed outcomes.
- Support continuous improvement initiatives by gathering feedback from dealers and internal stakeholders to refine sales strategies and strengthen performance management processes.
What You’ll Bring
- Previous experience within sales strategy, sales operations, or sales analysis, within the OEM automotive industry and with exposure to European or multi‑country markets.
- Strong analytical capability with advanced proficiency in Excel, including modelling, pivot tables, and VLOOKUPs, alongside experience using SQL and BI tools such as Tableau or Power BI.
- Excellent communication and presentation skills, with the ability to present complex data and commercial insights clearly to senior stakeholders and cross‑functional teams.
- Experience working collaboratively across international and multicultural teams, building strong relationships across sales, marketing, finance, and operational functions.
- A proactive and solutions‑focused approach, with the ability to manage multiple priorities within a fast‑paced and changing environment.
- Strong organisational skills, attention to detail, and accountability, with a proven track record of delivering results and driving business performance.
- Bachelor’s degree or equivalent in Marketing, Business Administration, Brand Management, or a related discipline.
What We Offer
- 25 days’ holiday plus bank holidays.
- Pension scheme access.
- Annual bonus – non‑contractual.
- Private Healthcare.
- Access to the Employee Car Ownership Scheme.
- Group income protection based on length of service.
- Family Friendly policies.
- Exclusive Employee discount, wellbeing and recognition platform.
Additional Information
This role will be working from our Coventry office. It will be on‑site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Inclusion and Equal Opportunity
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Sales Analysis Manager - Europe in Coventry employer: Group Lotus
Lotus Cars is an exceptional employer, offering a dynamic work environment where innovation and performance are at the forefront of our mission to build world-class sports cars. With a strong focus on employee growth, we provide comprehensive benefits including private healthcare, a generous holiday allowance, and opportunities for professional development, all while fostering a collaborative culture that values diverse perspectives across our Coventry office and beyond. Join us to be part of a passionate team dedicated to driving excellence in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Analysis Manager - Europe in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those connected to Lotus Cars. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its sales strategies. Familiarise yourself with their products and market trends. This will help us stand out and show that we’re genuinely interested in contributing to their success.
✨Tip Number 3
Practice your presentation skills! Since the role involves presenting complex data, we should be ready to showcase our analytical capabilities clearly and confidently. Mock presentations can help us nail this down.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows that we’re serious about joining the team at Lotus Cars.
We think you need these skills to ace Sales Analysis Manager - Europe in Coventry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Analysis Manager role. Highlight your experience in sales strategy and analysis, especially within the automotive industry. We want to see how your skills align with our needs!
Showcase Your Analytical Skills:Since this role is all about data-led decision making, don’t forget to showcase your analytical capabilities. Mention your proficiency in Excel, SQL, and any BI tools you’ve used. We love seeing numbers that tell a story!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about the automotive industry and how you can contribute to our sales performance. Keep it engaging and relevant to the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Let’s get started on this journey together!
How to prepare for a job interview at Group Lotus
✨Know Your Numbers
As a Sales Analysis Manager, you'll need to demonstrate your analytical skills. Brush up on key performance indicators relevant to the automotive industry, like market share and conversion rates. Be ready to discuss how you've used data to drive sales strategies in your previous roles.
✨Showcase Your Tools
Familiarise yourself with Excel, Tableau, and any other BI tools mentioned in the job description. Prepare to discuss specific examples of how you've used these tools to create reports or dashboards that influenced business decisions. This will show you can translate complex data into actionable insights.
✨Understand the Market
Research the European automotive market, especially trends in the UK, Germany, France, and the Nordics. Be prepared to talk about recent developments and how they might impact sales strategies. This shows you're proactive and have a genuine interest in the industry.
✨Communicate Clearly
Since you'll be presenting to senior stakeholders, practice explaining complex data in simple terms. Use examples from your past experiences where you successfully communicated insights to cross-functional teams. This will highlight your communication skills and ability to work collaboratively.
