At a Glance
- Tasks: Lead product marketing for high-performance sports cars, focusing on the Chinese market.
- Company: Join Lotus Cars, a leader in lightweight, high-performance automotive innovation.
- Benefits: Enjoy 25 days holiday, private healthcare, and an employee car ownership scheme.
- Other info: Dynamic role with opportunities for travel and cross-cultural collaboration.
- Why this job: Make an impact in a global brand while working with cutting-edge automotive technology.
- Qualifications: Fluent Mandarin speaker with experience in automotive product management and strategy.
The predicted salary is between 50000 - 65000 € per year.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. To bring the company to the level we want it to be, we are looking for a Product Marketing Manager to join us in our Global Commercial site based in Coventry.
Summary
This role requires a fluent Mandarin speaker to effectively support product marketing activities, particularly in relation to Chinese market requirements, stakeholders, and customer insights. The position will play a key role in bridging global product strategy with local market execution, ensuring alignment with Chinese market expectations and business objectives.
What You’ll Do
- Lead market and competitor analysis with a strong focus on China and Mandarin‑speaking markets, translating insights into actionable strategies.
- Support the development of mid‑to‑long‑term product strategy, including product portfolio planning, brand positioning, and market entry strategy for China.
- Take ownership of product positioning for new vehicle programmes, ensuring technical features and benefits are accurately interpreted and effectively localised for Mandarin‑speaking audiences.
- Develop and implement localised product adaptation plans, ensuring alignment with regional customer needs, regulatory requirements, and competitive landscape.
- Translate product positioning and key selling points into customer‑centric, scenario‑based messaging tailored to Mandarin‑speaking markets.
- Create compelling sales narratives and marketing content in Mandarin, ensuring clarity, cultural relevance, and impact.
- Define and manage vehicle configuration strategy, adapting pricing and commercial policies based on cost structures, competitor benchmarks, and demand elasticity within the Chinese market.
- Support new product business case development, including market sizing and demand forecasting (China focus), sales volume planning, financial modelling and profitability analysis, and ROI evaluation.
- Act as a key liaison with Mandarin‑speaking stakeholders, including internal teams, partners, and suppliers.
Key Requirements
- Fluent Mandarin (essential) – both written and spoken, with the ability to operate professionally in a business environment.
- Experience in the automotive industry, with experience in new energy vehicle (NEV) product planning, product management, and strategy consulting.
- Experience working on full vehicle programmes (0‑1 lifecycle) is highly desirable.
- Strong analytical and strategic thinking skills, with the ability to translate data into clear business recommendations.
- Proven experience in market analysis, customer insight generation, and data‑driven decision making.
- Ability to work across cross‑cultural teams and manage stakeholders in both local and international markets.
What We Offer
In addition to a competitive salary, you will have access to the following benefits:
- 25 days’ holiday plus bank holidays.
- Pension scheme access.
- Annual bonus – non contractual.
- Private Healthcare.
- Access to the Employee Car Ownership Scheme.
- Group income protection based on length of service.
- Family Friendly policies.
- Exclusive Employee discount, wellbeing and recognition platform.
Additional Information
This role will be working from our Coventry office – on‑site, full time. Frequent travel may be required to visit different entities. Applicants must be able to travel freely without restrictions.
We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience.
Product Marketing Manager in Coventry employer: Group Lotus
At Lotus Cars, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Product Marketing Manager based in Coventry, you will benefit from competitive salaries, generous holiday allowances, and a range of employee perks including private healthcare and an Employee Car Ownership Scheme. We are committed to your professional growth, providing opportunities to engage with cross-cultural teams and make a significant impact in the high-performance automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those who have experience with the Chinese market. Use platforms like LinkedIn to connect and engage with potential colleagues or mentors.
✨Tip Number 2
Prepare for interviews by researching Lotus Cars and their product lines. Understand their market strategies, especially in China, so you can speak confidently about how your skills align with their goals.
✨Tip Number 3
Showcase your Mandarin skills! If you get the chance, demonstrate your language proficiency during interviews or networking events. It’ll set you apart and show your commitment to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Lotus Cars team.
We think you need these skills to ace Product Marketing Manager in Coventry
Some tips for your application 🫡
Show Off Your Mandarin Skills:Since this role is all about bridging global strategies with the Chinese market, make sure to highlight your fluency in Mandarin. Use it in your application where relevant, and don’t shy away from showcasing any experience you have in Mandarin-speaking environments.
Tailor Your Experience:We want to see how your background fits with our needs. Focus on your experience in the automotive industry, especially with new energy vehicles or product management. Make it clear how your skills can help us achieve our goals in the Chinese market.
Be Data-Driven:This role requires strong analytical skills, so don’t forget to mention any experience you have with market analysis or data-driven decision making. Share specific examples of how you've used data to influence product strategies or marketing decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Lotus Cars!
How to prepare for a job interview at Group Lotus
✨Know Your Market
Before the interview, dive deep into the Chinese automotive market. Understand the latest trends, competitors, and customer preferences. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their product marketing strategies.
✨Showcase Your Mandarin Skills
Since fluency in Mandarin is essential, be prepared to demonstrate your language skills during the interview. Practice discussing industry-specific topics in Mandarin, as this will show your ability to communicate effectively with stakeholders and customers in the target market.
✨Prepare Actionable Strategies
Think about how you would approach product positioning and market entry strategies for new vehicle programmes in China. Be ready to share specific examples or ideas that align with the company's goals, showcasing your strategic thinking and analytical skills.
✨Cultural Relevance Matters
Understanding cultural nuances is key when creating marketing content. Prepare to discuss how you would tailor messaging for Mandarin-speaking audiences, ensuring it resonates well with local customers. This will highlight your ability to bridge global strategies with local execution.
