Lotus Cars builds world‑class, high‑performance and lightweight sports cars that are sold all around the world.
Product Marketing Intern
This is a 3‑month fixed‑term contract (FTC). Hours can be from 20 to 28 per week; days/times can be discussed.
Summary
Assist the product marketing team with the launch and product positioning of new hybrid vehicles and sports cars across the UK and European markets. Take an in‑depth part in overseas vehicle marketing projects, collaborating cross‑functionally with sales, PR, design and engineering teams. Responsible for product messaging, competitor analysis and marketing material creation, gaining immersive experience in the full workflow of global marketing for luxury automotive brands.
What You’ll Do
- Market & Competitor Research – Research market trends, customer profiles, pricing systems and regulations in the UK and European luxury automobile markets. Benchmark specifications, configurations, selling points and performance of competing models, update comparison documents and compile user research feedback.
- Vehicle Launch Marketing Support – Support launch of two new models in Europe this year. Develop retail sales dashboards, brochures, specification sheets, presentation slides and other offline materials. Adapt global product content into localized promotional statements in line with brand guidelines. Assist preparations for auto shows, media test drives, retailer training and customer experience events.
- Marketing Material Production & Management – Create vehicle specification tables, feature guides, FAQs, graphic and short video promotional content. File and manage images, videos and technical documents with strict version control. Draft articles, press releases and internal newsletters.
- Cross‑department Collaboration & Daily Administration – Liaise with sales, PR and R&D teams to synchronize latest product updates and follow up launch schedules. Compile meeting documents, minutes and action items. Complete routine administrative support tasks for the team.
What You’ll Bring
- Current undergraduate or postgraduate student majoring in Marketing, Business Administration, Automotive Engineering, Media Communication or related disciplines. Placement year students are preferred.
- Passionate about luxury and new energy vehicles; relevant internship or project experience is a plus.
- Familiarity with Lotus brand and Eletre series is highly desirable.
Professional Competencies
- Fluent in English (listening, speaking, reading, writing).
- Native or professional proficiency in Mandarin (highly required).
- Proficiency in German, French or other European languages is advantageous.
- Proficient in Microsoft Office; basic skills in design and video editing are preferred.
- Meticulous and rigorous, capable of handling multiple tasks simultaneously, possessing analytical thinking and the ability to summarize market insights.
Personal Traits
- Recognize Lotus core concepts: lightweight design, ultimate performance and innovative vehicle manufacturing.
- Deep understanding of Chinese corporate culture and communication styles; ability to act as an effective cross‑cultural bridge between European regional functions and domestic teams.
- Proactive personality with good communication and teamwork skills.
- Strictly keep confidential sensitive product information with sound professional ethics. Keen to learn automotive technology and high‑end brand marketing.
What We Offer
- 25 days holiday plus bank holidays.
- Pension scheme access.
- Annual bonus – non‑contractual.
- Private healthcare.
- Access to the Employee Car Ownership Scheme.
- Group income protection based on length of service.
- Family friendly policies.
- Exclusive employee discount, wellbeing and recognition platform.
Additional Information
- This role will be working from our Coventry office on‑site for a 3‑month FTC.
Diversity & Inclusion
Group Lotus welcomes applications from individuals of all backgrounds and is dedicated to providing reasonable adjustments during the interview process.
