Luxury Digital Content & Editorial Lead in Coventry

Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.

We are seeking a Digital Project Manager to lead the development and execution of a premium digital editorial and content strategy that positions the brand as a leader in next-generation storytelling, engineering-led narratives, and culturally relevant digital experiences. This role will shape how the brand shows up across digital channels globally, driving innovative content formats, strengthening audience engagement, and ensuring a consistent, high-quality editorial voice across all touchpoints.

Responsibilities

• Lead the global digital editorial strategy, ensuring alignment with brand positioning, commercial goals, and customer experience priorities.
• Define, evolve, and govern the brand tone of voice across all digital and customer touchpoints, ensuring consistency and premium quality.
• Develop and scale long-term content franchises and storytelling pillars (e.g. engineering innovation, performance, design philosophy, craftsmanship, culture).
• Translate complex technical, engineering, and product narratives into compelling, audience-led digital storytelling.
• Pioneer and deliver innovative content formats including livestreams, short-form video series, creator-led content, interactive storytelling, and serialized editorial.
• Lead real-time and live digital storytelling initiatives that create immersive brand experiences connecting product, people, and culture.
• Own and optimise the end-to-end digital customer journey, from awareness through to conversion, retention, and advocacy.
• Build and nurture high-value digital communities, focusing on engagement quality, advocacy, and cultural relevance rather than scale alone.
• Monitor and engage with relevant digital communities and forums to identify insights and shape brand perception.
• Develop and manage KOL, KOC, and creator collaboration strategies focused on credibility, expertise, and brand alignment.
• Oversee integrated digital campaign development in collaboration with PR, marketing, product, engineering, and retail teams.
• Ensure global consistency through effective localisation and translation governance across markets.
• Manage agencies, production partners, and creators to deliver high-quality output on time and within budget.
• Analyse content performance, audience behaviour, and sentiment to continuously refine editorial and content strategy.
• Identify emerging cultural, platform, and digital trends and translate them into meaningful brand opportunities.
• Ensure all digital output meets the highest standards of editorial quality, visual consistency, and brand integrity.

Qualifications

• Proven experience in digital, editorial, content, or digital project leadership roles within luxury, automotive, premium lifestyle, or similarly brand-led environments.
• Demonstrated ability to deliver high-impact digital content strategies and campaigns that drive engagement, audience growth, and brand elevation.
• Strong editorial judgment with the ability to define and maintain tone of voice across multiple markets and platforms.
• Experience creating or scaling innovative content formats such as livestreams, serialized content, or creator-led storytelling.
• Ability to translate complex technical, engineering, or product information into clear, engaging, audience-focused narratives.
• Strong understanding of digital platforms, content ecosystems, audience behaviour, and community dynamics.
• Experience managing agencies, creators, and cross-functional stakeholders in complex, fast-paced environments.
• Strong project management skills with the ability to deliver multiple priorities simultaneously with precision and accountability.
• Analytical mindset with experience interpreting performance data and using insights to optimise content and campaigns.
• Deep awareness of digital culture and emerging trends, with the ability to apply them thoughtfully rather than reactively.
• Excellent communication skills with strong attention to detail and commitment to high-quality output.
• A collaborative approach with the ability to influence stakeholders and drive alignment across global teams.

What We Offer

• 25 days’ holiday plus bank holidays.
• Pension scheme access.
• Annual bonus – non contractual.
• Private Healthcare.
• Access to the Employee Car Ownership Scheme.
• Group income protection based on length of service.
• Family Friendly policies.
• Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.

This role will be working from our Coventry office. This role will be working on-site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions. Candidates must be eligible to work in the UK without VISA sponsorship.

Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT. As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them. We’re not just a car company; we’re a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.