At a Glance
- Tasks: Lead the Go-to-Market strategy for high-performance vehicles across Europe.
- Company: Join Lotus Cars, a leader in lightweight sports cars with a global presence.
- Benefits: Enjoy 25 days holiday, private healthcare, and an employee car ownership scheme.
- Other info: Dynamic role with opportunities for travel and career growth.
- Why this job: Shape the future of automotive innovation and drive commercial success.
- Qualifications: Extensive automotive experience and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world. To bring the company to the level we want it to be, we are looking for a Head of Go To Market in the Group Marketing Department to join us in our Global Commercial site based in Coventry.
Summary
The Head of Go-to-Market (Europe) is responsible for developing and executing the regional commercial strategy for vehicle programmes and associated mobility ecosystem products across European markets. This role leads the end-to-end Go-to-Market function, ensuring successful product launches, sustainable commercial growth, and strong market penetration through effective product positioning, pricing, channel strategy, and customer engagement. Working at the intersection of Product, Sales, Marketing, Supply Chain, Customer Service, Finance, and Legal functions, the role provides strategic leadership to align regional and global stakeholders, translate market intelligence into actionable business strategies, and optimise commercial performance.
The position is accountable for establishing robust Go-to-Market governance, driving localisation strategies that enhance competitiveness across diverse European markets, and building a high-performing team capable of delivering long-term business objectives. As a key member of the leadership team, the role provides executive-level insights and recommendations to support portfolio decisions, investment priorities, and future business growth, ensuring the organisation remains competitive within the rapidly evolving automotive and new energy vehicle sectors.
What You’ll Do
- Lead Regional Go-to-Market Strategy: Develop and drive the overall Go-to-Market strategy for vehicle programs and related ecosystem products across Europe. Define long-term product launch roadmaps and commercialization plans aligned with business objectives, market dynamics, and brand strategy to ensure sustainable growth and successful market penetration.
- Own Commercial Performance and Business Results: Establish performance management mechanisms and drive corrective actions to achieve business targets.
- Build Market Intelligence And Product Strategy Capabilities: Establish a robust market intelligence framework to continuously monitor industry trends, competitive landscape, customer needs, regulatory developments, and emerging opportunities. Translate market insights into actionable product, pricing, and portfolio strategies that enhance competitiveness and customer value.
- Lead Cross-Functional Business Alignment: Serve as the regional GTM leader, aligning headquarters and regional stakeholders across Product, Sales, Marketing, Supply Chain, Logistics, Customer Service, Finance, and Legal & Compliance functions. Ensure effective decision-making, resource allocation, and execution excellence throughout the product lifecycle.
- Establish and Optimize GTM Governance: Design and continuously improve standardized GTM processes, governance frameworks, and operating mechanisms across Europe. Build scalable capabilities covering product planning, launch readiness, market introduction, sales acceleration, and lifecycle management to support multiple vehicle programs.
- Drive Localization and Market Competitiveness: Develop regional strategies covering product positioning, pricing architecture, product configuration, channel development, and customer engagement. Ensure products and commercial approaches are tailored to local market requirements and maximize competitiveness across European markets.
- Build and Lead a High-Performing Team: Establish, lead, and develop the regional GTM organization. Drive talent acquisition, capability development, succession planning, and performance management to build a high-performing and future-ready team.
- Executive Reporting and Strategic Advisory: Provide regular business reviews, market assessments, and strategic recommendations to regional leadership and global executives. Support key decisions on product portfolio, resource allocation, investment priorities, and long-term business development.
What You’ll Bring
- Education: Bachelor’s degree or above in Marketing, Business Administration, Automotive Engineering, Electronics, Computer Science, or a related discipline. MBA or equivalent business qualification is preferred.
- Essential Competencies: Extensive experience within the automotive industry. Previous leadership experience in Go-to-Market, Product Marketing, Product Strategy, Commercial Operations, or related functions within an automotive OEM, preferably in the EV sector. Proven track record of successfully launching multiple vehicle programs and driving commercial growth in European markets. Experience managing cross-functional teams and influencing senior stakeholders in a global organization. Strong strategic thinking and business acumen with the ability to connect market opportunities to commercial outcomes. Deep understanding of the European automotive and new energy vehicle landscape. Strong analytical skills with experience using data-driven insights to support decision-making. Excellent leadership, stakeholder management, and organizational influence skills. Proven ability to manage complexity and drive alignment across multiple business functions. Excellent communication and presentation skills.
Closing Date: Friday 3rd July 2026. The advert may close earlier if high volume of applications is received.
What We Offer: 25 days’ holiday plus bank holidays. Pension scheme access. Annual bonus - non contractual. Private Healthcare. Access to the Employee Car Ownership Scheme. Group income protection based on length of service. Family Friendly policies. Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information: This role will be working from our Coventry office and on-site, full time. Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions. Candidates must be eligible to work in the UK without VISA sponsorship.
EEO and Diversity Statement: We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience.
Head of Go To Market in Coventry employer: Group Lotus
At Lotus Cars, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Head of Go To Market based in Coventry, you will benefit from a competitive salary, generous holiday allowance, and access to private healthcare, alongside opportunities for professional growth within a leading automotive brand renowned for its commitment to excellence and sustainability. Join us to be part of a passionate team dedicated to shaping the future of high-performance vehicles in a supportive and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Go To Market in Coventry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Group Lotus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Group Lotus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Group Lotus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Go To Market in Coventry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Group Lotus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Group Lotus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Group Lotus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Group Lotus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Group Lotus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Group Lotus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
